EQUIFAX INC — Director's Dealing 2012

May 15, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2012-05-15

Reporting Person: Adams J Dann (Pres-Wkfrc Sol)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-05-15	Common Stock	M	5000.0000	$30.3000	Acquired	87706.0000	Direct
2012-05-15	Common Stock	M	1705.0000	$25.6800	Acquired	89411.0000	Direct
2012-05-15	Common Stock	S	5000.0000	$46.0400	Disposed	84411.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-05-15	Stock Option/Right to Buy	$25.6800	M	1705.0000	Disposed	2014-01-29	Common Stock (1705.0000)	Direct
2012-05-15	Stock Option/Right to Buy	$30.3000	M	5000.0000	Disposed	2015-02-03	Common Stock (5000.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	366.0000	Indirect

Footnotes

F1: The option vests in increments of 811 shares on 1/29/06 and 3,894 shares on 1/29/07.

F2: The option vests in four equal annual increments beginning on 2/3/05.