EQUIFAX INC — Director's Dealing 2012

Aug 24, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2012-08-22

Reporting Person: Webb David (CIO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-08-22	Common Stock	M	10000.0000	$31.5700	Acquired	45643.0000	Direct
2012-08-22	Common Stock	M	391.0000	$31.5700	Acquired	46034.0000	Direct
2012-08-22	Common Stock	S	10391.0000	$46.5900	Disposed	35643.0000	Direct
2012-08-23	Common Stock	M	16275.0000	$31.5700	Acquired	51918.0000	Direct
2012-08-23	Common Stock	S	16275.0000	$46.7500	Disposed	35643.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-08-22	Stock Option/Right to Buy	$31.5700	M	391.0000	Disposed	2020-02-05	Common Stock (391.0000)	Direct
2012-08-22	Stock Option/Right to Buy	$31.5700	M	10000.0000	Disposed	2020-02-05	Common Stock (10000.0000)	Direct
2012-08-23	Stock Option/Right to Buy	$31.5700	M	16275.0000	Disposed	2020-02-05	Common Stock (16275.0000)	Direct

Footnotes

F1: The shares were sold at prices ranging from $46.55 to $46.75. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: Group 2 totalling 16,666 shares vests as follows: increments of 8,333 shares on 2/5/11 and 2/5/12 and 8,334 shares on 2/5/13.

F3: Group 1 totaling 10,000 shares vests as follows: three equal annual increments beginning on 2/5/2011.