EQUIFAX INC — Director's Dealing 2012

Aug 27, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2012-08-24

Reporting Person: Adams J Dann (Pres-Wkfrc Sol)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-08-24	Common Stock	M	5500.0000	$33.8800	Acquired	89911.0000	Direct
2012-08-24	Common Stock	S	5500.0000	$47.0100	Disposed	84411.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-08-24	Stock Option/Right to Buy	$33.8800	M	5500.0000	Disposed	2018-02-08	Common Stock (5500.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	366.0000	Indirect

Footnotes

F1: The shares were sold at prices ranging from $47.00 to $47.02. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The option vests in increments of 8,333 shares on 2/8/09 and 2/8/10 and 8,334 shares on 2/8/11.