EQUIFAX INC — Director's Dealing 2012

Dec 17, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2012-12-13

Reporting Person: KING NUALA M (SVP and Controller)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-12-13	Common Stock	M	7500.0000	$30.3000	Acquired	24555.0000	Direct
2012-12-13	Common Stock	M	6000.0000	$36.7000	Acquired	30555.0000	Direct
2012-12-13	Common Stock	M	6000.0000	$25.5500	Acquired	36555.0000	Direct
2012-12-13	Common Stock	F	2839.0000	$53.2800	Disposed	33716.0000	Direct
2012-12-13	Common Stock	S	16403.0000	$53.8900	Disposed	17313.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-12-13	Stock Option/Right to Buy	$30.3000	M	7500.0000	Disposed	2015-02-03	Common Stock (7500.0000)	Direct
2012-12-13	Stock Option/Right to Buy	$36.7000	M	6000.0000	Disposed	2016-02-09	Common Stock (6000.0000)	Direct
2012-12-13	Stock Option/Right to Buy	$25.5500	M	6000.0000	Disposed	2014-03-22	Common Stock (6000.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	598.0000	Indirect

Footnotes

F1: The shares were sold at prices ranging from $53.75 to $54.07. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The option vests in four equal annual increments beginning on 2/3/05.

F3: The option vests in four equal annual increments beginning on 2/9/06.

F4: The option vests in four equal annual increments beginning 3/22/04.