EQUIFAX INC — Director's Dealing 2011

Feb 16, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2011-02-15

Reporting Person: MAST KENT E (CVP and Chief Legal Off)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-02-15	Common Stock	M	26079.0000	$25.5000	Acquired	112593.0000	Direct
2011-02-15	Common Stock	S	26079.0000	$36.2481	Disposed	86514.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-02-15	Stock Option/Right to Buy	$25.5000	M	26079.0000	Disposed	2012-02-05	Common Stock (26079.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1486.0000	Indirect

Footnotes

F1: The shares were purchased/sold at prices ranging from $36.17 to $36.32. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.

F2: The option vests in increments of 7,500 shares of 2/5/02, 2/5/03 and 2/5/04 and 3,579 shares on 2/5/05.