EQUIFAX INC — Director's Dealing 2011

Nov 3, 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2011-11-02

Reporting Person: Adams J Dann (Pres-TALX)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-11-02	Common Stock	M	4071.0000	$25.5000	Acquired	79386.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-11-02	Stock Option/Right to Buy	$25.5000	M	4071.0000	Disposed	2012-02-05	Common Stock (4071.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	361.0000	Indirect

Footnotes

F1: The option vests in increments of 1,071 shares on 2/5/04 and 3,000 shares on 2/5/05.