EQUIFAX INC — Director's Dealing 2010

Feb 9, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2010-02-05

Reporting Person: MAST KENT E (CVP and Chief Legal Off)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-02-05	Common Stock	M	17847	$21.11	Acquired	105129	Direct
2010-02-05	Common Stock	S	300	$31.56	Disposed	104829	Direct
2010-02-05	Common Stock	S	2000	$31.51	Disposed	102829	Direct
2010-02-05	Common Stock	S	2747	$31.52	Disposed	100082	Direct
2010-02-05	Common Stock	S	3200	$31.54	Disposed	96882	Direct
2010-02-05	Common Stock	S	4800	$31.55	Disposed	92082	Direct
2010-02-08	Common Stock	S	9457	$31.37	Disposed	82625	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-02-05	Stock Option/Right to Buy	$21.11	M	17847	Disposed	2013-01-29	Common Stock (17847)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1474	Indirect

Footnotes

F1: The option vests in increments of 7,500 shares on 1/29/03, 1/29/04 and 1/29/05 and 2,763 on 1/29/06.