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EQUIFAX INC Director's Dealing 2010

Nov 1, 2010

30136_dirs_2010-11-01_9d76ad3e-3173-49b1-85d2-0dc19424db68.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2010-10-29

Reporting Person: Adams J Dann (Pres-TALX)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-10-29	Common Stock	M	2185.0000	$21.1100	Acquired	67590.0000	Direct
2010-10-29	Common Stock	M	1678.0000	$21.1100	Acquired	69268.0000	Direct
2010-10-29	Common Stock	S	215.0000	$32.9600	Disposed	69053.0000	Direct
2010-10-29	Common Stock	S	600.0000	$32.9700	Disposed	68453.0000	Direct
2010-10-29	Common Stock	S	1678.0000	$33.1600	Disposed	66775.0000	Direct
2010-10-29	Common Stock	S	2185.0000	$32.9800	Disposed	64590.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-10-29	Stock Option/Right to Buy	$21.1100	M	1678.0000	Disposed	2013-01-29	Common Stock (1678.0000)	Direct
2010-10-29	Stock Option/Right to Buy	$21.1100	M	2185.0000	Disposed	2013-01-29	Common Stock (2185.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	356.0000	Indirect

Footnotes

F1: The option vests in increments of 1,113 shares on 1/29/05 and 3,750 shares on 1/29/06.