EQUIFAX INC — Director's Dealing 2010

Nov 1, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2010-10-29

Reporting Person: KING NUALA M (SVP and Controller)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-10-29	Common Stock	A	2500.0000	—	Acquired	13367.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-10-29	Stock Option/Right to Buy	$33.1300	A	5500.0000	Acquired	2020-10-29	Common Stock (5500.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	581.0000	Indirect

Footnotes

F1: Award of restricted stock units. The stock vests 100% on 10/29/2013.

F2: The option vests in increments of 1,833 on 10/29/2011, 1,833 on 10/29/2012 and 1,834 on 10/29/2013.