EQUIFAX INC — Director's Dealing 2010

Nov 9, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: EQUIFAX INC (EFX)
CIK: 0000033185
Period of Report: 2010-11-09

Reporting Person: MAST KENT E (CVP and Chief Legal Off)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-11-09	Common Stock	M	14709.0000	$25.5000	Acquired	104534.0000	Direct
2010-11-09	Common Stock	M	10000.0000	$25.6800	Acquired	114534.0000	Direct
2010-11-09	Common Stock	S	24709.0000	$34.6900	Disposed	89825.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-11-09	Stock Option/Right to Buy	$25.6800	M	10000.0000	Disposed	2014-01-29	Common Stock (10000.0000)	Direct
2010-11-09	Stock Option/Right to Buy	$25.5000	M	14709.0000	Disposed	2012-02-05	Common Stock (14709.0000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	1475.0000	Indirect

Footnotes

F1: The shares sold at prices ranging from $34.60 to $34.79.

F2: The option vests in four equal annual increments beginning 1/29/2004.