ENTERGY CORP /DE/ — Director's Dealing 2012

Jul 18, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ENTERGY CORP /DE/ (ETR)
CIK: 0000065984
Period of Report: 2012-07-16

Reporting Person: SMITH RICHARD J (President - EWCB)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-07-16	Common Stock	M	20528	$44.45	Acquired	66237	Direct
2012-07-16	Common Stock	S	16038	$70.00	Disposed	50199	Direct
2012-07-17	Common Stock	M	29472	$44.45	Acquired	79671	Direct
2012-07-17	Common Stock	S	23025	$70.00	Disposed	56646	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-07-16	Employee Stock Option (Right to Buy)	$44.45	M	20528	Disposed	2013-01-30	Common Stock (20528)	Direct
2012-07-17	Employee Stock Option (Right to Buy)	$44.45	M	29472	Disposed	2013-01-30	Common Stock (29472)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	2447	Indirect

Footnotes

F1: The sales reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on Februay 14, 2012.

F2: Includes 117 shares of Entergy common stock acquired under Entergy Corporation's dividend reinvestment provision of the equity ownership plan.

F3: The options vested in three equal annual installments on January 30, 2004, 2005 and 2006.