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ENTERGY CORP /DE/ Director's Dealing 2011

Mar 17, 2011

30061_dirs_2011-03-17_343cb2d1-9c25-482a-b3ec-91bc9ca8fbb2.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ENTERGY CORP /DE/ (ETR)
CIK: 0000065984
Period of Report: 2011-03-15

Reporting Person: TAYLOR GARY J (Group President, Utility Op)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2011-03-15 Common Stock M 8650 $41.69 Acquired 11650 Direct
2011-03-15 Common Stock S 8650 $68.34 Disposed 3000 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2011-03-15 Employee Stock Option (Right to Buy) $41.69 M 8650 Disposed 2012-02-11 Common Stock (8650) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 1471 Indirect

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 24, 2011.

F2: The price reported in column 4 is a weighted average price. The shares were sold in multiple transactions ranging from $68.30 to $68.41. The reporting person undertakes to provide Entergy, any security holder of Entergy or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.