ENTERGY CORP /DE/ - Director's Dealing 2011

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ENTERGY CORP /DE/ (ETR)
CIK: 0000065984
Period of Report: 2011-08-15

Reporting Person: TAYLOR GARY J (Group President, Utility Op)

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2011-08-15	Common Stock	M	3700	$41.69	Acquired	6773	Direct
2011-08-15	Common Stock	S	3700	$61.81	Disposed	3073	Direct

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2011-08-15	Employee Stock Option (Right to Buy)	$41.69	M	3700	Disposed	2012-02-11	Common Stock (3700)	Direct

Security	Shares	Ownership
Common Stock	1489	Indirect

F1: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 24, 2011.

F2: Includes 73 shares acquired pursuant to a dividend reinvestment feature of the Entergy Corporation 2011 Equity Ownership Plan.

F3: The options vested in three equal installments on February 11, 2003, 2004 and 2005.