Eniro Group

Management Reports • Jan 12, 2010

Eniro enhances the efficiency of its Swedish sales unit

Eniro is concentrating advertising sales for the Swedish Yellow Pages (Gula Sidorna) and eniro.se in Sweden into one sales organization to strengthen customer relations and enhance efficiency. In conjunction with this, a surplus of about 60 employees will occur.

In accordance with the strategy of transforming Eniro from print dependency to online opportunity, the companys offering and product mix are changing. As part of this change process, Eniro is discontinuing the use of two sales teams in Sweden and, as of February, will operate on the basis of a joint sales team for the directory Gula Sidorna and eniro.se. The sales unit for these brands will sell combined packages that encompass all of Eniros distribution channels and focus on selling searchability, visibility and leads.

The new sales concept is entirely in line with the development in progress at Eniro and we are convinced that this will lead to enhanced customer relations, more motivated sales representatives and more efficient sales, says Peter Kusendahl, Senior Vice President Sales.

The efficiency enhancements resulting from the merger mean that the offices in Jönköping and Borås will be discontinued and that a surplus of about 60 employees will occur. The negotiations with personnel organizations have been conducted and concluded.

For more information:

Peter Kusendahl, SVP Sales, mobile +46 70 322 30 33 Åsa Wallenberg, Head of Investor Relations, +46 8 55 33 10 66, mobile +46 70 361 34 09

www.eniro.com

Eniro is the leading directory and search company in the Nordic media market. Eniros search database connects sellers to buyers and makes it easy to find people using Online, Voice and Offline Media channels. Eniro has operations in Sweden, Norway, Finland, Denmark and Poland.

Eniro is listed on the Stockholm Stock Exchange and has some 5,000 employees. In 2008, revenues amounted to SEK 6,645 M, with EBITDA SEK 2,064 M