ENERO GROUP LIMITED — Investor Presentation 2012

Apr 29, 2012

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Photon Strategic Update

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PhotonGroup

Welcome

PhotonGroup.

Photon 3.0

PhotonGroup.

A platform for growth

• Debt free
• Strong brands
• More coherent footprint
• World-class people
• Shared level of professionalism
• Greater opportunity for alignment/collaboration
• A simplified business

Our new chapter coincides with a fundamental shift in underlying market forces

More data has been created in the last 3 years than in the last 100 years

Clients need help

• How can I make sense of all the data I have to accelerate my business further?
• How much budget should I allocate to digital channels?
• How often should I reassess my digital strategy?
• Who can help me run my communications seamlessly across channels?
• How can I optimise what I am doing to make it faster, smarter and cheaper?
• Who's best placed to help me figure out tomorrow?

The opportunity

Client Relationship/ Marketing Centric

The opportunity

A marketing services group designed and energised to exploit the forces shaping the media and technology revolution

ENERO

	Enero Group Limited
	Level $3 - 1$ Buckingham Street Surry Hills NSW 2010 Australia
	Telephone +61 2 8213 3031 Facsimile +61 2 8213 3083
ENERO	enquiries@enerogroup.com enerogroup.com

Matthew Melhuish

B ENERO

Enero Group Limited

Level $3 - 1$ Buckingham Street Surry Hills NSW 2010 Australia

Direct $+61282133000$ Mobile +61 419 925 559 Telephone +61 2 8213 3031 Facsimile +61 2 8213 3083

$m.melhuish@enerogroup.com$ enerogroup.com

CEO

ENERO

Our ambition

To be the most 'lean forward', digitally centred marketing services Group in the world

Attributes

• Passionate, creative marketers
• Charismatic talent
• Outward focus, people who are "On It" - embracing the new
• Game changers the confidence to challenge the norm
• A professional, approach with a maverick attitude (not the regular agency network guys)

It's more fun to be a pirate than to join the Navy. Steve Jobs, 1982 "

"

"X" factor

Ahead of the competition

Client Relationship/ Marketing Centric

Core values of Enero companies

• We are creative thinkers. It is the cornerstone of who we are.
• We are nimble and globally connected. We have global reach and experience without the bureaucracy.
• We are open. We work together and demonstrate integrity in everything we do.
• We lean forward. We are at the forefront of digital and social communications.
• We are great business partners. We get the job done.
• We are driven to be the world's best. Wherever we are; we are ambitious, inventive and full of energy.

The Group today

Our top 5 businesses

Building brand utility and engagement through the smart navigation and design of digital channels

200 Employees

Key Clients

• Digitally centred campaigns for Nike around running and football Scandinavia
• Multiple co-creation platforms for Lego, including ReBrick Copenhagen
• Social and community thinking for Mars Petcare UK
• Connections Planning, 'Share a Coke' initiative Sydney
• Eurobest award-winning platform, Nokia Push UK
• High profile digital and social campaigns Ask Richard (fbi radio), Speed kills (TAC), Steal Banksy (Art Series Hotels) - Australia
• Communications planning framework for Tang -Kraft's newest billion dollar brand New York
• Coke Studio Mumbai
• Powerade Challenge Auckland

170 Employees

Hotwire is a global integrated PR and communications agency dedicated to serving technology and digitally-enabled brands

HOTWIRE

10000000000000000000000000000000000000

FINANCIAL TIMES

• Hotwire is one of the most digital and social media savvy PR agencies in the world
• Number 3 Digital PR Consultancy by revenue PR Week League Table, 2011
• Number 2 Technology PR Consultancy by revenue PR Week League Table, 2011
• Top 50 Global PR Agency by revenue 2011 Holmes Report
• Driving social media strategy from some of world's leading technology and digital media brands including BlueVia part of Telefonica, the Financial Times, and Microsoft

Setting the agenda with social media strategy and implementation for Microsoft

Driving digital strategy for The Financial Times

A global boutique of research, data and strategy specialists, that get hired to solve the difficult marketing problems

80 Employees

Key Clients

• Digital panel of 90,000 Australians
• Customer experience design and multi-channel digital strategy for iconic Australian retailer
• Category forecasting tool for global FMCG manufacturer
• Global shopper map and retail plans for major drinks manufacturer
• Global and emerging market innovation projects and programs for major manufacturers, entertainment and tech companies
• Global brand strategy projects for various healthcare, FMCG and tech manufacturers

Creating positive buzz and word-of-mouth for clients, using its proprietary "Talkability" approach - and the full gamut of digital, social & traditional media and experiential

75 Employees

Key Clients

Harnessing social media to take Camden town unlimited up a gear

A converged creative agency and publishing house with a global footprint out of Sydney and Melbourne

200 Employees

Key Clients

CBA Investorville

1000 People

Hotwire BMF Frank PR The Leading Edge Naked Precinct BWM City PR Corporate Edge CPR Image Box ISS Jigsaw Research OB Media

Global footprint

New York

London

London

Hotwire Naked Frank PR The Leading Edge Corporate Edge

New York Naked

The Leading Edge

Hotwire Frank PR

Strategy in the BRIC economies

Brazil

Russia

India

China

• Top five creative market with history

• of entrepreneurship
• Talent rich
• •Increasing role as LatAm hub
• Compelling margin profile
• negotiation

• Explosive growth in social and mobile • Major clients have Brazil as key focus • Enero opportunities in final stages of

Why Brazil?

A new approach to running the business

Operator-run business

• Shift from "earn-out focus"
• Delivering client satisfaction and return today
• Building quality and growing value over the longer term

New Group Leadership team

Matthew Melhuish

Photon Group CEO

Steve Gatfield

Naked Co-Chairman

Jon Wilkins

Naked Founder/Co-Chairman

Andy Bateman

The Leading Edge CEO

Eleni North

Photon Group General Counsel & Company Secretary

Brendan York

Photon Group Group Finance Director

Brendon Craigie Hotwire CEO

Jeremy

Nicholas

BMF

CEO

Graham Goodkind

Frank PR Chairman & Founder

Group leverage

• Standardising Technology and Finance Systems
• Driving talent management programmes
• Building stronger knowledge-sharing platforms
• •Increasing cross company and cross-country collaboration

Aligned remuneration and incentives

• Working with 3rd party consultants to put in place revised remuneration and incentives that balance goals of annual performance and long-term value creation
• New structure in place 1 July 2012

Technology partnerships

• Focus on developing partnerships with best-inclass technology companies
• Collaborative approach allows flexibility vs. high investment and risk
• Gets Enero businesses ahead of the game

Structural changes

• Removed the Division Structure, and stripping out significant head office costs (this flows through in FY13)
• Strengthened the Board with operator expertise

Strengthening the Board

New Chairman John Porter

John has more than 25 years of management experience in the US and Australian subscription television industries. From 1999, he was the CEO of satellite subscription TV provider Austar.

Matt Melhuish Brian Bickmore Sue McIntosh Roger Amos Max Johnston

Current members

Steve Gatfield

Steve has extensive industry experience and was formerly COO Worldwide for Leo Burnett and Global CEO of Lowe and Partners Worldwide.

Extraordinary General Meeting

• EGM to seek approval for:
• Share Consolidation: 18 for 1 consolidation. 85.5 million shares on issue post consolidation.
• Change of Name: ENERO Group Limited

EGM to be held on Friday 8 June 2012

A new beginning

• A simpler business
• Debt free
• Strong brands
• Clearer positioning
• Capitalising on client needs and a fundamental market shift

A fresh approach

• A practitioner run Group
• New Leadership team
• Strengthened Board
• Greater alignment and collaboration across companies and geographies
• Operating company approach better leveraging capabilities, culture and technology
• Share consolidation

An exciting future

• A new company new vision, new values
• Global capability without the bureaucracy
• Group focus on digital future will continually hone and enhance our client offer
• Collaborating with emerging technology companies to deploy new products and services for clients
• The natural partner for clients in 'figuring out tomorrow'
• A magnet for talent
• Unlocking the value in our brands and the passion in our people

ENERO