EMIC — Investor Presentation 2021

Dec 29, 2021

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Eastern Media International Corporation Investor Conference (Symbol: 2614)

December 30, 2021

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Safe Harbor Notice

The information contained in this presentation, including all forward-looking statements, is subject to change without notice, whether as a result of new information, future events or otherwise, and EMI undertakes no obligation to update or revise the information contained in this presentation.

Actual results differ from those or may materially expressed in these statements and no implied forward-looking representation or warranty, either expressed or implied, is provided in relation to the accuracy, completeness or reliability of the information contained herein, nor is the information intended to be a statement of the markets or complete Company, developments referred to in this presentation.

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EMI Development course

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Founded：1975/5/14
IPO：1995/9/23
Capital：NT 5.29bn (note)
1975~1994 2011
Note：As of September 30, 2021 .
Warehousing News & 2019
2017
& shipping social media ET Pet Co., Ltd.
1997 E-ticket
ETtoday
TV channel platform
EBC Mohist Web Closure of the
(sold in 2017) Technology shipping business
in June 2019
(sold in 2021)
1995 1999
Cable TV/MSO Home shopping 2018
2014 2020
Eastern EHS Strawberry.net
Eastern Eastern Assent Co.,Ltd
Multmedia
Integrated Happy-shopping.tw
Company Natural Beauty
Marketing,Inc.
Limited
(sold in 2019)
(sold in 2006)
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Main Segment Entities
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Warehousing As a professional operator of bulk grain warehousing in domestic ports, we continue to improve operational efficiency and reduce costs through equipment renewal to maintain revenue and profit growth, creating a win-win situation with industry clients.

New Retial (Trading) The 119 stores in“ETtoday Pet Cloud”continue to generate revenue and profit growth through four main axes: online and offline integration, expansion through M&A, expansion of the pet medical and beauty business, and self-managed product development to provide a quality pet lifestyle ecosystem.

Intergrating

New Media (Media)

ET New Media Holding has extended ad reach from online to offline. It is now Taiwan’s largest transit media, and has recently integrated building ads and hair salon viewing platform to develop an omni-channel e- commerce AI ad platform and achieve specific goals of traffic and profitability.

Other financial leasing

(NT$million)	1-3Q21	1-3Q20	%chg
Operating revenues	3,999	3,398	17.7%
Operating costs	2,819	2,286	23.3%
Gross profit	1,180	1,112	6.1%
Operating expenses	1,070	1,063	0.7%
Net operating income	110	49	124.5%
Non-operating income & expenses	502	156	221.8%
Profit	651	343	89.8%
Other comprehensive income	(41)	(45)	8.9%
Total comprehensive income	610	298	104.7%
Profit attributable to parent	650	366	77.6%
Basic earnings per share	1.18	0.66

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||||||||
|---|---|---|---|---|---|---|
|Balance Sheet Overview (Consolidated)|
|(NT$ million)|3Q21|3Q20|
|Balance Sheets|Amount|%|Amount|%|
|Current Assets|3,348|21.3%|2,888|18.3%|
|Cash & cash equivalents|1,772|11.3%|1,421|9.0%|
|-|
|Non|current Assets|12,371|78.7%|12,935|81.7%|
|Investments (equity method)|2,392|15.2%|2,406|15.2%|
|Property, plant and|
|1,751|11.1%|1,631|10.3%|
|equipment|
|-|-|
|Right|of|use asset|6,525|41.5%|7,326|46.3%|
|Total Assets|15,719|100.0%|15,823|100.0%|
|Current Liabilities|2,607|16.6%|2,391|15.1%|
|Account payable|580|3.7%|548|3.5%|
|Lease liabilities|1,110|7.1%|1,090|6.9%|
|-|
|Non|current Liabilities|6,496|41.3%|6,833|43.2%|
|Lease liabilities|5,459|34.7%|6,312|39.9%|
|Total Liabilities|9,103|57.9%|9,224|58.3%|
|Total Equity|6,616|42.1%|6,599|41.7%|
|Value per share (NT$)|11.65|[[note1]]|11.00|
|Ke|Indices|
|y|
|Current ratio %|128%|121%|
|Quick ratio %|111%|101%|
|Debt ratio %|58%|[[note2]]|58%|[[note2]]|

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Note1 :The number of shares issued after the capital reduction is 528,950,395 in the third quarter of 2021. Note2 :Mainly "lease liabilities" accounted for 41% of total assets.

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|||||||
|---|---|---|---|---|---|
|Revenue by Segment|
|21 1~3Q|20 1~3Q|
|Other|Other|
|1%|2%|
|Warehousing|Media|Warehousing|
|Media|26%|31%|
|28%|
|34%|
|Trading|Trading|
|39%|39%|
|(NT$mn)|21 1~3Q|%|20 1~3Q|%|
|1|Warehousing|1,026|26%|1,036|31%|
|2|Trading|1,548|39%|1,340|39%|
|3|Media|1,383|34%|947|28%|
|4|Other|42|1%|75|2%|
|5|Revenue|3,999|100%|3,398|100%|
|7|

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Segments Overview

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Warehousing-Volume
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Operating volume

Unit : 10,000 Tons

70

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60
50
40
30 63 63 61 61
58
54 55 52 56
49
20 38
34 33
10
0
Nov-20' Dec-20' Jan-21' Feb-21' Mar-21' Apr-21' May-21' Jun-21' Jul-21' Aug-21' Sep-21' Oct-21' Nov-21'
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• The warehousing business is mainly engaged in automated granaries operations, such as in bulk grain unloading, grain storage and truck/train loading and unloading .

• ◼ EMI is the professional port warehouse operating company in Taiwan.

• EMI is the largest port warehouse operating company in Taichung and Kaohsiung , which operates four 14.5m deep-water wharf automated granaries with a total capacity of 330 thousands tons.

• EMI currently processes around 70~80% of all bulk grain imports in Taiwan, which the unloaded bulk grain imports volumes reaches around 6~6.5 millions tons.

◼ The effective management of the warehousing division in replacing old pneumatic unloaders, upgrading machinery and equipment, and improving operational efficiency.

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Warehousing-Highlights
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Unit : 10,000 Tons/ NT$mn

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1200
1,026 1,036
1000
800
600
400 466 505
200
0
2021 2020
1-3Q 1-3Q
Operating volume 466 505
Revenues 1,026 1036
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Note：COVID-19 pandemic in the operating volume and revenue declines .

單位:萬噸 Year Unit: 10,000 Tons	Operating volume		Bulk	Bulk	Bulk & Container	Bulk & Container
			Import volume	Market share	Import volume	Market share
2021 1~3Q	466		466	100%	629	74%
2020 1~3Q	505		505	100%	647	78%

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Trade Operation Overview
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Online Media

Offline Channel

Taiwan's largest pet fan group ETtoday Pet Cloud 1.77 million fans

1.Continue to expand stores 2.Increase the number of large stores

• 3.Store complex operation 4.Animal hospital collaboration

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ET Pet Ecosystem Online Channel

Self-owned Brands Distributor for Global Brands

1. ETtoday News cloud pet e- commerce 2. ET Mall 3. FB and other social media e-commerce platforms

1. Increase in gross profit 2. Increase in customer base

3. Pet food and healthcare products External Channel Expansion Pet Cloud Member Management

1. Expand external online and offline channels 2. Increase pet service business model 3. Increase the number of members

• The main operating entity of the Trading Division is a subsidiary: ET Pet Co.,Ltd.

• Combined with the largest pet fan group in Taiwan (1.77 million fans on ETtoday Pet Cloud), leveraging power of social media marketing.

• The number one brand in Taiwan's pet industry with 119 stores and a combined revenue market share of 10%

• Develop self-owned products and become distributor of global brands, strengthen product lines, establish product differentiators, and expand cooperation between industry and academia.

• Multi-channel sales deployment strategy: Integrate online and offline channels and expand external channels.

• Enhance member management, propel innovative business models and merchandise services, and complete the ET Pet Cloud ecosystem.

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Trading –Pet Markets
Number of pet dogs and cats in Taiwan is Number of dogs Population aged under
and cats in 15 years Unit : ten thousand
growing at an annual rate of 10%. Taiwan
In 2021, the number of dogs and cats in Taiwan
will exceed the number of children under the age
of 15, reaching 2.95 million!
According to the Pet Registration Information
System website, the number of registered
dogs and cats in Taiwan from January to
November 2021 has reached 203,021, 45%
more than the total number of newborns in Taiwan
from January to November 2021 (139,693)
2011 2013 2015 2017 2019 2021
according to the Ministry of the Interior.
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Avg.
monthly
spend
Annual spend
NT$21K
<= NT$1,001~ >=
NT$1,000 NT$2,000 NT$2,001
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Taiwan's pet market continues to grow in size

GO SURVEY market research consultants analyzed the results of a survey on domestic pet ownership, and estimated that the total combined market value of dogs and cats in the pet market will exceed NT$50 billion in 2021, based on an average annual spending of about NT$21,000 for dogs and $20,000 for cats.

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Avg.
monthly
spend
Annual spend
NT$20K
<= NT$1,001~ >=
NT$1,000 NT$2,000 NT$2,001
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source：

1. Pet Registration Management Information Network & Ministry of the Interior, R.O.C. 2. https://karos-brand.com/2021pets/

2. https://magazine.feg.com.tw/magazine/tw/magazine_detail.aspx?id=12573

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Trading- ET Pet’s Operation Strategy
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Retails Stores in the Next 4 Years: Expected growth in market share and Bargaining powers of suppliers

2021 119 Stores

2023 2025 200 Stores 300 Stores

2022 2024 158 Stores 240 Stores

ET Pet 1[st] in Market Share

Physical Sales Channel will contribute 10% to MRR

Animal’s Kingdom

ET Pet’s Polo Yuanta Exhibition Petstore Shop

Oscar

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ETtoday-Introduction
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1. PV and website visit No.1!

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Fans 28Million+ 2.The most trustworthy media in 4 PV consecutive years ! 19Million 3. The most popular media in Taiwan ! Reach Rate 90% Interaction Rate 4. The social media interaction rate No.1 ! 72%

The most popular 5. The Fans number, royalty No.1 ! media in Taiwan source：1.comScore / 2. 2021 Digital News Report / 3. 2021 H1 Media Insights / 4.CrowdTangle

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ETtoday –Key Indicators
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ETtoday has jumped to the number one position in digital media in Q3 2019, and continues to be the leading news website. With strong media influence, social media reach, strong interaction and high stickiness, ETtoday will continue to move towards:

1. Realize new business model by leveraging internet traffic.

2. Develop own IP content (“Jungle Voice" Season 3; “CooKing" Season 2) .

3. Develop KOL livestreaming platform/podcast, increase content products and expand reach to young consumers.

4. Creative ads and service enhancement .

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5. Internationalization strategy, strengthening overseas traffic management.
Unit : k
22,000
20,000 FB Fans
21,030
18,000
PV
16,000
17,290
14,000
12,000
10,000
DAU
8,000
5,120
6,000
4,000
2,000 APP Downloads
4,165
-
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
APP Doenloads PV DAU FB Fans
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source：（1）Crowd tangle ( 2）GA

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ETtoday –OMO Platform
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Traffic x O2O AD Integration x New business model

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KOL livestreaming platform

Over 1.65 million panelist

brick-and-mortar Pet Stores 119shops

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News
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Podcast
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Program total viewing over 56 million

DAU 1,700M+ Media influence IP Overseas InfluenceAdvertisingRetail Online Ad Largest news portal in TW DAU 1,700M+ Building Advertising Hair Salon Media influence 11,000+ buildings Viewing Platform 1,300+screens

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Overseas InfluenceAdvertisingRetail
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OOH Ad
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MRT+ Taiwan High Speed Rail Account for 70％of Taiwan traffic volume

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ETtoday- Future Strategy
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Content

Offline ad expansion

Podcast/KOL livestreaming /short videos

Bid Data AI Technological innovation and upgrade

DOOH/

Outdoor Display Network

ASUS AI Tech Collaboration/

/building advertising/street

Facial recognition search for images/

furniture/hair salon mirror

Precision marketing Enhanced Ad Services

Growth Strategy

Internationalization of Major IPs IP/KOL

One-Stop exclusive service Creative ad proposals

With the trend of 5G 「the Jungle Voice」 「Cooking」 Combine merchandise to promote new business models

Investment Business Development Strategy— Eastern Home Shopping(E.H.S.)

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Dynamic Competitive Market Environment

1. Stay-at-Home Economy 2. Global Cloud Competition 3. Local Competitors’ Threatens

4. V-Commerce/SNS Advancement

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1 Food: Develop unique and competitive food products with hotels
and restaurants .
Business
2 Beauty: Expand product and price range, such as developing the
Ecosystem private label products at affordable prices .
3 Health: Develop health supplements with professional doctors
and international manufacturers .
1 [Different categories, brands, and products are ] [sold together] [ to]
Scrambled create a buzz and raise the awareness of private label products .
M erchandising 2 [Combine with ] [younger members from ETtoday] [ news media to ]
develop new target groups .
1 [Strawberrynet] [ has cooperated with global famous e-commerce ]
Business platforms such as Kaola , Tmall , and Lazada .
to Through WeChat social app , the franchisers of Natural Beauty
Business 2 distribute products and promote brand awareness to another
level.
1 [Initiate a new e-commerce warehouse on ] [12th October] [ in ]
Efficient Taoyuan Youth Industrial Park , and expect to initiate another in
June 2022 .
Logistics
2 [Increase the proportion of] [ e-commerce][’][s products ] [in the ]
warehouse as well as the fast delivery .
Technology Information AI Big Data CRM
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Investment Business Development Strategy— 轉投資事業營運概況—東森購物(非控制權益) Eastern Home Shopping(E.H.S.) The revenue growth of E.H.S. is above the physical retail industry!

Source: Consolidated financial statements of EHS；Above retailing figures are based on the research from department of statistic in Taiwan.

Note: Retail revenue growth rate will be updated to November after the announcement on 12/23(Thu).

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Investment Business Development Strategy— Eastern Home Shopping(E.H.S.) The consolidated revenue of E.H.S. from January to November achieves NT$ 25.86 billion, represents a 16.6% growth YoY, and generates EPS NT$15.79！

Annual Revenue and EPS of EHS

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30 18.00
15.79
16.00
25
14.00
20 12.00
10.00
15
8.00
10 6.00
4.00
5
2.00
0 0.00
Jan-
2018 2019 2020
Nov,2021
Revenue(Billion NTD) 17.3 21.1 24.7 25.9
EPS(NTD) 5.79 6.11 14.11 15.79
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Source: Consolidated financial statements of EHS

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Investment Business Development Strategy— Natural Beauty(NB)

Natural Beauty adds 12 new stores despite the impact of the COVID-19 epidemic

In 2021, the beauty salon industry was affected by the COVID-19 epidemic, and business was suspended from June to July. During the subsequent restriction of business, many chain operators reduced their scale, and many small and mediumsized operators were unable to sustain losses and closed down. The overall number of stores decreased by around 2%.

TPE ：47 NTPC ：68 Stores in TW: KEL ：5 TYN ：45 345 HSZ ：11 ZMI ：9 ILA：11 KNH：1 TXG ：50 CHW ：14 NTC ：3 PEH：2 YUN ：7 HUN ：2 CYI ：8 TNN ：18 TTT ：3 KHH ：32 PIF ：9

The number of Natural Beauty stores in Taiwan was not affected by the epidemic, with the number of stores increasing by 12 in 2021, reaching 345 in total, maintaining the crowning glory as the largest SPA operator in Taiwan, and widening the gap with the second largest operator!

Note 1: The above market value includes beauty, body care, and slimming treatments, and does not include aesthetic medicine channels. Growth in turnover and number of stores are derived from the Ministry of Finance's financial statistics database. Note 2: The number of stores is calculated up to 2021/11/30.

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Investment Business Development Strategy—

Natural Beauty(NB)

Competitive Strategy

1. Leveraging the Group’s Online Channel Influence

• The Group has leveraged its strengths in online channels, with its self-owned brand products accounting for over 60% of online revenue in the first half of 2021, leading the beauty industry.

• In addition to the main brands "Natural Beauty" and “S+Remark", the Group has developed new brands "BIO UP" and “ecL" to fill the gap in the affordable and Gen Z product line, which is selling well in online channels.

2. Software and Hardware Upgraded at Flagship Stores to Target VIP Clientele

• Lead the industry by providing professional skin examination and consultation by doctors, and offer precise beauty courses and products according to customers' skin conditions.

• In an opulent residential building in Taichung’s 7th Redevelopment Zone, the flagship Natural Beauty biotech and aesthetics center in Taichung is expected to open in Q1 2022, providing the most prestigious services to the top of the pyramid.

• Big data OMO precisely targets VIPs, successfully increasing the number of visitors and average spend amount of customers.

3. OMO for Overseas Markets for Continued Expansion

• Overseas market integration of physical stores and StrawberryNet cross-border e-commerce channels and products, while continuing to expand to Mainland China, Hong Kong, Macao and Southeast Asian markets, for a global deployment strategy.

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Investment Business Development Strategy— Natural Beauty(NB)

Natural Beauty Revenue Growth Steady in Taiwan In 2018, EMI took over Natural Beauty, and its diversified model and multi-channel sales strategy in the Taiwan market have worked, along with its deep engagement with members, resulting in steady growth in revenue and pre-tax net profit. 2020 revenue reached NT$784 million, up 39% annually, and in the first half of 2021, revenue continued to grow steadily, up 18% compared to the first half of 2020, and net margin also increased to 24%. Sales and Income before Tax Margin of Natural Beauty in Taiwan

Unit : NT$mn

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1,000 100%
900
800 80%
700
600 60%
500
400 40%
300
24%
200 20%
100
14%
0 0%
2018 2019 2020 2021
Sales 311 566 784
2H Sales 154 335 467
1H Sales 157 230 318 375
YoY Sales -9% 82% 39%
Income before Tax Margin 10% 8% 14% 24%
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EMG Development Strategy
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EMI Partners with National Taiwan University and Fu Jen Catholic University for Prosperity in Industry-University Cooperation

• NTU-EMI signed a letter of intent for

industry-academia cooperation:

To promote national biotechnology development, implement cross-disciplinary integration, and deepen industry-academia cooperation.

• Established the "NTU-EMI Biotechnology

and Biomedical Research Center“:

Invested at least NT$10 million annually in product development and product testing to provide members and consumers with better value products.

• Cooperate with NTU's veterinary team on a veterinary medical tour:

NTU's veterinary team visits rural areas for medical checkups, assists in wildlife rescue, and delivers supplies collected from the public to animal protection units.

• Fu Jen Catholic University and EMI sign an industry-academia cooperation agreement:

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EMI
NTU
FJU
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• Establishment of the "Fu Jen Catholic University EMI Lohas health IndustryAcademia Center:

Health food products, medical and aesthetic products, and a health care center, will be built respectively. Establishment of "Fu Jen Catholic

•

University EMI Smart Data Center“

Fu Jen Catholic University and EMI New Media assists EMI Poll Cloud to analyze data to meet the needs of targeted customer groups.

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EMG Development Strategy
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EMI Partners with Silk Hotel Group to Develop Leisure Travel Market

◼ Established new brand "Silks X" business hotel.

In light of the expanding living circle around Greater Taipei and Taoyuan, as well as the arrival of international tourists, together forming a 1 million+ visitor market in Taiwan, the 29-36F of EMI’s HQ in Linkou Media Park has been planned into a hotel. EMI Hotel was Group established with a capital of NT$1.5 billion, and its new brand "Silks X" was appointed to operate the hotel. Initially, the hotel will provide 160 rooms of different levels of accommodation, a large banquet hall of 3600sqm in size, Chinese and Western restaurants as well as other services. The hotel is expected to open in 2026.

In 2020, EMI obtained the bid for Base B of Linkou Media Park in New Taipei City, and at the same time will jointly establish the Linkou Media Park in conjunction with the bid for Base A by Mitsui and the bids for Bases C and D by SET.

◼ . Relaunching “Eastern Hotels & Resorts” The renovation project is expected to start in 2022 and will be completed and opened in September 2024. It will operated and managed by Silk Hotel Group under the “ " brand name Wellspring by Silks .

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EMG Value Creation
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․ Video shopping

• ․ Customer loyalty program

• ․ Multi-channel

EHS

․ Commodity development

ETtoday

․ Social media

Jungle Voice

․ ․ News website ․ Entertainment New New platform ․ ․ OOH media retail

․ Entertainment content development ․ ․ Performing arts agency

ET Pet

Nature Beauty

․International Beauty ․ offline channel ․ Customer experience

Strawberry.net

• ․ Pet social media

• ․ O2O business model

Synergistic effect Globalization

․ International beauty website ․ ․Global beauty supply chain

Happy-shopping.tw

EMG GROUP

Combine "Fresh Groceries + Daily Necessities" Online Channel 3hr Express Delivery in Taipei and New Taipei

Build a one-stop OMO ecosystem !

Rewards and Highlights in 2021

1. Taiwan Corporate Sustainability Awards(14[th] )- Corporate Sustainability Report _Golden Award

2. Taiwan Sustainability Action Awards(1[st] )- Economic development_Bronze Award

3. 2021 "Happy Enterprise Award" Livelihood Service Category-Golden Award

4. In 2021, ranked 23rd in the "Top 200 Tough Companies" and 3rd in the service industry, and was also ranked 11th in the 50 fastest growing companies in the . service industry

5. Golden Torch Awards(16[th] ) -Top 10 Enterprises of the Year_Customer Satisfaction Award

6. Oxford Digital News Report, the most . trustworthy and popular media 3. The Consumer Rights Reporting Awards. 4. . The best OOH agency Awards

Rewards and Highlights in 2021

EHS

1. Taiwan Corporate Sustainability Awards(14[th] )- Corporate Sustainability Report _ Golden Award

2. 2021 "Happy Enterprise Award" Livelihood Service Category-Golden Award

3. Golden Torch Awards(16[th] ) -Top 10 Enterprises of the

4. Year_Customer Satisfaction Award

5. 1. Presented with the Excellent Performance Award for Electronic Invoicing

6. 2021 Common Wealth Magazine "Top 2,000 Survey" - No.9 in Physical Retail Industry

7. 2021 Asian-Pacific Award for Quality in the Beauty Industry-Quality Excellence Award

8. 2021 Asia Pacific Enterprise AwardsInspirational Brand Award

9. 2021 Monde Selection-Golden and Silver Awards

10. 2021 Asian Pacific Health and Biotechnology Award-Quality Excellence Award

11. National Brand Yu-Shan Award(18[th] ) - Best Product Award

12. Certified in Symbol of national Quality (SNQ) _Bronze Award

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Thank you
Q&A
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http://www.emic.com.tw ir@emic.com.tw