Emami Ltd — M&A Activity 2024

Aug 31, 2024

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31[st] August, 2024

The Manager - Listing The National Stock Exchange of India Ltd. Exchange Plaza, Plot No. C/1, G. Block Bandra Kurla Complex, Bandra (E) Mumbai – 400 051 Scrip Code: EMAMILTD

BSE Limited Phiroze Jeejeebhoy Towers Dalal Street Mumbai – 400 001 Scrip Code: 531162

Sub: Press Release – Intimation under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015

Dear Sir/ Madam,

Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, the company is enclosing herewith a copy of the press release titled “Emami Ltd. agrees to acquire 100% stake in ‘The Man Company’ a men’s grooming brand by Helios Lifestyle Pvt. Ltd.”, being issued to the media.

The same will also be available on the Company's website at www.emamiltd.in.

Request you to take the same on your records.

Thanking you,

Yours faithfully, For Emami Limited

Ashok Digitally signed by Ashok Purohit Date: 2024.08.31 Purohit 08:58:13 +05'30'

Ashok Purohit

Dy. Company Secretary Membership No: F7490

(Encl.: As above)

regd. office : 687 Anandapur e. m. bypass Kolkata 700107 India phone: 91 33 6613 6264 tele fax : 91 33 6613 6600 e-mail : investors@emamigroup.com website : www.emamiltd.in CIN : L63993WB1983PLC036030

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Emami Ltd agrees to acquire 100% stake in ‘The Man Company’ a men’s grooming brand by Helios Lifestyle Pvt Ltd

Kolkata, August 31, 2024: Emami Limited, one of the leading FMCG companies in India , has entered into a Binding Agreement with ‘ Helios Lifestyle Pvt Ltd (‘Helios’) which is well known for its premium men’s grooming brand ‘The Man Company’ to acquire 100% ownership by acquiring the balance 49.60% stake. Helios is already a subsidiary of Emami Ltd, where Emami currently holds 50.40% stake.

‘The Man Company’, a digital-first lifestyle brand, offering head-to-toe range of premium men’s grooming products in Fragrances, Skin Care, Hair Care, Body Care and Beard Management category. The products are available across online and offline channels, all online marketplaces, including its own website, app, and Exclusive Brand Outlets (EBOs) and modern trade chains. ‘The Man Company’ is known for their expansive portfolio of products which is inspired by nature and made with handpicked natural ingredients and are free of harmful chemicals.

The completion of the acquisition of Helios by Emami will strengthen its presence in the fast growing digital first premium male grooming segment.

Indian men are increasingly becoming more aware of the need to appear well groomed to stand out in a competitive environment. As a result, male grooming products are rapidly gaining traction, driving impressive market growth. The segment offers huge potential for innovation & growth. Emami is already an active player in the male grooming segment through its brand Fair and Handsome.

Mr Harsha V Agarwal, Vice Chairman & MD, Emami Ltd said , “We had adopted the route of strategic investments in new-age startups very early to leverage online opportunities brought about by rapid digitalization to incubate new engines of growth. These strategic investments help us to have footprints in emerging segments that align with evolving consumer preferences.

‘The Man Company’ brand was our first strategic investment in 2017, which has been extremely fruitful, with the company becoming our subsidiary in 2022. We are happy to have not only invested in ‘The Man Company’ as we could foresee its huge potential, but equally impressed and happy with the promoter’s vision and commitment towards making it a formidable brand. With the completion of 100% acquisition of the Company, we are excited to take the brand to its next level of growth”

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Mr Agarwal further added , “We will continue to explore more such opportunities for strategic investment that have synergies with our existing line of businesses.”

Commenting on the development, Mr Hitesh Dhingra, Co-founder, Helios Lifestyle said, “As we embarked on our journey, we noticed a shift in men's grooming needs, with more men recognizing the importance of looking and feeling their best. Seeing this untapped potential, we took the opportunity and started the brand and partnered with Emami as a strategic investor in 2017. Within a short span of time, ‘The Man Company ’ has become a key player in men’s grooming segment in India. As we took the brand to a new level over the last few years, we now expect it to continue its growth trajectory with Emami who has the ability to further accelerate the same and make ‘The Man Company’ one of the leading brands in the segment.”

“We enjoyed our journey with Emami who came on board as a strategic partner and guided us and together, we took the brand to a new level. We believe the brand has great potential and would love to see ‘The Man Company’ as a global brand under Emami” added Bhisham Bhateja, Co-founder, Helios Lifestyle.

About Helios Lifestyle:

Helios owns “The Man Company”, a fast-growing male grooming brand founded by entrepreneurs Hitesh Dhingra, Rohit Chawla, Parvesh Bareja and Bhisham Bhateja in 2015. The Brand caters to the premium segment. It offers head to toe range of grooming products for men, which includes beard wash, beard oils, shampoos, soap bars, body wash, hair gels, etc. Company is currently selling through mix of online & offline channel.

About Emami Limited:

Emami is one of the leading FMCG Companies in India in Personal & Healthcare Space and is the flagship company of the diversified Emami Group of Companies. It is engaged in the business of manufacturing and marketing personal care, healthcare and beauty products. The Company’s portfolio comprises more than 300 products. Emami’s leading power brands are Navratna, Boroplus, Zandu, Fair & Handsome, Kesh King and Dermicool.

Emami has a strong domestic distribution network of more than 3200+ distributors with a direct reach across 1 million retail outlets and an overall reach of 5million.

Emami also exports to over 70 countries and has a strong presence in Russia, CIS, GCC, SAARC and African countries. It has international subsidiaries/ step down subsidiaries in UAE, Bangladesh, Russia, Egypt, Germany & Srilanka.

For further information, please contact : Mahasweta Sen Head -Corporate Communications Emami Group Mobile: +919836292392 mail: mahasweta.sen@emamigroup.com