Table of Content

Group Announcement	2
Q3 2025 Selection of key figures	5
Imprint	6

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Group Announcement

elumeo SE confirms positive development of the cost and efficiency program implemented in April 2025 in the third quarter of 2025

Restructuring is having a sustainable effect: since the introduction of the cost and efficiency program, elumeo has remained profitable on a six - month basis (adjusted EBITDA: Q2/2025: EUR 73 thousand and Q3/2025: EUR - 46 thousand , corresponding to EUR 27 thousand in the period from April to September 2025)
Revenue in Q3/2025 at EUR 9.4 million in line with expectations (Q3/2024: EUR 10.5 million, - 11.0%)
Gross profit margin at 47.5%, above previous year's level (Q3/2024: 46.6%)
Sales and administrative expenses adjusted for restructuring costs fell significantly in Q3/2025 by 13.0% to EUR 4.7 million (Q3/2024: EUR 5.4 million)
Focus on higher value jewelry items above EUR 50 leads to noticeable improvements: average revenue per purchase rises from EUR 78 in Q3/2024 to EUR 114 in Q3/2025 (+46.2%)
Gross profit per unit sold increases from EUR 37 to EUR 52 (Q3/2024 vs. Q3/2025, +40.3%)
AI- generated international broadcast windows make a significant contribution to growth, with revenue up 23% year - on - year to EUR 223 thousand (Q3/2024: EUR 182 thousand )
Success of Internationalization 2.0 underscores the importance of AI for e commerce and elumeo: scaling opportunities for profitable, efficient growth
Forecast for 2025 confirmed: decline in revenue between 10% and 15%, gross profit margin between 47% and 49%, adjusted EBITDA between EUR - 0.5 million and EUR 0.1 million

Berlin, 7 November 202 5 - elumeo SE (ISIN DE000A11Q059), Europe's leading electronic retailer of gemstone jewelry, continued to benefit in the third quarter of 2025 from the comprehensive cost and efficiency program launched on 1 April 2025. Although the company's key performance i ndicator, adjusted earnings before interest, taxes, depreciation and amortization (adjusted EBITDA), declined moderately to EUR - 46 thousand in Q3/2025 (Q3/2024: EUR 110 thousand), elumeo remained profitable overall on a six - month basis since the re structuring was initiated (adjusted EBITDA Q2/2025: EUR 73 thousand and Q3/2025: EUR - 46 thousand, corresponding to EUR 27 thousand in the period from April to September 2025). Adjusted EBITDA in the traditionally weaker third quarter was also in line with the plan, as was revenue development (Q3/2025: EUR 9.4 million vs. Q3/2024: EUR 10.5 million, - 11.0%, 9M/2025: EUR 29.6 million vs. 9M/2024: EUR 33.0 million, - 10.4%). After declines in previous quarters, the gross profit margin increased again in Q3/2025 compared to the same quarter of the previous year. It rose to 47.5% after 46.6% in Q3/2024.

Florian Spatz, Chief Executive Officer of elumeo SE: 'Our latest cost and efficiency program is bearing fruit in the long term. The decline in sales and administrative expenses adjusted for restructuring costs is a particularly strong indication of the suc cess of the measures taken. We were able to reduce these by 13.0% to EUR 4.7 million in Q3/2025.'

The restructuring program launched in April complements the cost - cutting programs already initiated in 2024. The additional measures were prompted by a decline in TV households in certain cable

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networks as a result of the abolition of the so - called ancillary cost privilege for network operators. The key points of the restructuring initiated in April 2025 included, in particular, the reduction of daily live broadcasting from 15 to 10 hours, the in creased broadcasting of fully automated programs based on previously produced content using AI - based technology, and the focus of the product range on jewelry in the price segment above EUR 50. As a result of these steps, Juwelo Deutschland GmbH was able t o adjust its personnel capacity at short notice and cut nearly 50 full - time positions.

Quality over quantity – focus on higher - value jewelry is having a positive effect

Above all, the focus on higher - value jewelry items priced above EUR 50 led to noticeable improvements. Despite a planned decline in unit sales in Q3/2025 ( - 30% compared to the same quarter of the previous year), average revenue per purchase climbed from EU R 78 in Q3/2024 to EUR 114 in Q3/2025 (+46.2%); and gross profit per item sold also increased from EUR 37 to EUR 52 (Q3/2024 vs. Q3/2025, +40.3%).

'This means more quality instead of quantity, more valuable parcels in shipping and more profitable customers,' adds Florian Spatz. Despite the realigned strategic product and pricing policy, including the discontinuation of jewelry items under EUR 50, AI - generated international broadcasting windows in particular made a significant contribution to growth in the third quarter of 2025. Although sales declined by 15% compared to the previous quarter due to the change in the product portfolio, they rose by 23% to EUR 223 thousand compared to the same quarter of the previous year (Q3/2024: EUR 182 thousand). In the first quarter of 2026, the company will introduce a new format to the German market, which, with a product portfolio specifically geared towards the e ntry - level segment, will also form the basis for international broadcasting windows.

Growth program #juwelo100 continues to be driven forward – 2033 target reaffirmed

Following restructuring and thanks to the successful use of AI in international broadcasting windows and in the web business, elumeo considers itself well equipped to continue driving forward the #juwelo100 growth program launched in 2024 and to grow profi tably. The aim of #juwelo100 is to increase operational performance and achieve a turnover of EUR 100 million in the core business by 2033. Florian Spatz continues: 'The success of our international broadcasting windows underscores the importance of AI for e- commerce in general and for elumeo in particular. This offers enormous scaling opportunities for our online marketing to grow profitably on the web. This promises greater reach, more sales and more personalization. In the future, even individualized web shops for each individual customer are conceivable.'

With its international broadcasting windows, elumeo currently reaches just under 25% of European households. "Through the increased use of AI, we want to roll out our AI -supported internationalization to other European countries as part of #juwelo100. Our experience to date shows that AI supports profitable growth in the long term. We can grow efficiently without increasing our workforce. Ultimately, this leads to higher revenues per employee," explains Florian Spatz.

Despite the uncertainties surrounding the expected rise in raw material prices for gold and silver in

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the fourth quarter of 2025, the management of elumeo SE confirms its forecast for the current financial year. Against the backdrop of positive developments, particularly in the past six months, the company expects a decline in revenue of between 10% and 15 % at Group level for 2025 and a gross profit margin of between 47% and 49%. Adjusted EBITDA is expected to be between EUR - 0.5 million and EUR 0.1 million.

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Q3 2025 Selection of key figures

EUR thousand (unless otherwise stated) Sales revenue	Q3 2025		Q3 2024		000 in %	9M 2025		9M 2024		9Mo9M in %
	9.357	31.6%	10.512	31.8%	-11.0%	29.592	100.0%	33.021	100,0%	-10.4%
Gross profit	4.440	47,5%	4.903	46,6%	-9,4%	13.769		15.944	48,3%	-13,6%
EBITDA	-610	-6,5%	-301	-2,9%	-102,7%	-1.709	-5,8%	-815	-2,5%	-109,7%
Adjusted-EBITDA	-46	-0,5%	110	1,0%	-141,8%	-524	-1,8%	436	1, 3%	-220,2%
EBIT	-773	-8,3%	-475	-4,5%	-62,7%	-2.223	-7,5%	-1.346	-4,1%	-65,2%
Selling and administrative expenses	5.236	56,0%	5.355	50,9%	-2,2%	15.958	53,9%	17.435	52,8%	-8,5%
[77]			47.4					105
Sales volume [T]	94		134		-29,9%	331		426		-22,3%
Number of active customers [T] Average number of items sold	23		31		-25,8%	52		67		-22,4%
per active customer	4,0		4,4		-8,8%	6,3		6,5		-2.0%
Average sales price [EUR]	114		78		46,2%	106		77		37,7%
Gross profit per item sold [EUR]	52		37		40,3%	47		40		15, 3%
New customers
TV [T]	1,1		1,5		-28,7%	4,0		5,6		-28,0%
Web [T]	2,9		4,9		-42,0%	11,0		18,6		-40,83

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Imprint

Editor elumeo SE Erkelenzdamm 59/61 10999 Berlin Germany

Investor Relations

Florian Spatz

Phone: +49 30 69 59 79 - 231 Fax: +49 30 69 59 79 - 650 E- mail: [email protected] www.elumeo.com

Photos

elumeo SE

The quarterly statement is also available in German . In case of differences, the German version shall prevail. The digital version of this quarterly statement of elumeo SE as well as other financial publications are available on the Internet at www.elumeo.com in the section "Investor Relations / Publicatio ns / Financial Reports".

Disclaimer

This release contains forward - looking statements. These statements are based on the current experience, assumptions and forecasts of the Board of Directors and the information currently available to it. The forward - looking statements should not be construe d as guarantees of future developments and results referred to therein. Rather, future developments and results depend on a variety of factors. They involve various risks and uncertainties and are based on assumptions that may prove to be incorrect. We ass ume no obligation to update the forward - looking statements made in this release.

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