e.l.f. Beauty, Inc. — Director's Dealing 2021

Jan 4, 2021

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: e.l.f. Beauty, Inc. (ELF)
CIK: 0001600033
Period of Report: 2020-12-30

Reporting Person: AMIN TARANG (Director, Chief Executive Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-12-30	Common Stock, $0.01 par value	S	100	$23.96	Disposed	2680047	Indirect
2020-12-31	Common Stock, $0.01 par value	S	144200	$25.1044	Disposed	2535847	Indirect
2020-12-31	Common Stock, $0.01 par value	S	5800	$25.9841	Disposed	2530047	Indirect
2020-12-31	Common Stock, $0.01 par value	S	20000	$24.9783	Disposed	444392	Indirect
2020-12-31	Common Stock, $0.01 par value	S	5000	$26	Disposed	439392	Indirect
2020-12-31	Common Stock, $0.01 par value	S	19800	$24.9691	Disposed	444592	Indirect
2020-12-31	Common Stock, $0.01 par value	S	5200	$25.9977	Disposed	439392	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock, $0.01 par value	671417	Direct

Footnotes

F1: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2: Reflects the transfer of 77,131 shares previously held directly by the Reporting Person into a family trust.

F3: The transaction was executed in multiple trades in prices ranging from $24.77 to $25.69, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F4: The transaction was executed in multiple trades in prices ranging from $25.80 to $26.05, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F5: The transaction was executed in multiple trades in prices ranging from $24.75 to $25.65, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F6: The transaction was executed in multiple trades in prices ranging from $24.75 to $25.68, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F7: The transaction was executed in multiple trades in prices ranging from $25.94 to $26.00, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F8: Includes 54,150 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.