e.l.f. Beauty, Inc. — Director's Dealing 2018

Oct 10, 2018

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: e.l.f. Beauty, Inc. (ELF)
CIK: 0001600033
Period of Report: 2018-10-09

Reporting Person: Bailey John P. (President and CFO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2018-10-09	Common Stock, $0.01 par value	M	86600	$1.84	Acquired	430438	Direct
2018-10-09	Common Stock, $0.01 par value	S	86600	$12.5354	Disposed	343838	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2018-10-09	Stock Option (Right to Buy)	$1.84	M	86600	Disposed	2025-08-12	Common Stock (86600)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock, $0.01 par value	191050	Indirect

Footnotes

F1: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.

F2: Includes 33,308 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

F3: The transaction was executed in multiple trades in prices ranging from $12.39 to $12.84, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

F4: The option was previously granted with vesting dependent upon the achievement of performance milestones, such milestones were subsequently met, and the option is now fully vested and immediately exercisable.