e.l.f. Beauty, Inc. — Director's Dealing 2016

Sep 27, 2016

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: e.l.f. Beauty, Inc. (ELF)
CIK: 0001600033
Period of Report: 2016-09-27

Reporting Person: J.A. Cosmetics Corp. (10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2016-09-27	Common Stock, $0.01 par value	C	8273873	—	Acquired	8279999	Direct
2016-09-27	Common Stock, $0.01 par value	S	1457901	$15.81	Disposed	6822098	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2016-09-27	Convertible Preferred Stock, $0.01 par value	$	C	29977.801	Disposed		Common Stock (8273873)	Direct

Footnotes

F1: The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.

F2: The shares were sold directly to the underwriters of the Issuer's initial public offering upon the closing of the aforementioned transaction.

F3: The securities are immediately convertible.

F4: The expiration date is not relevant to the conversion of these securities.