Direct Line Insurance Group PLC

Director's Dealing • Sep 16, 2016

National Storage Mechanism | Additional information

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RNS Number : 9757J

Direct Line Insurance Group PLC

16 September 2016

DIRECT LINE INSURANCE GROUP PLC ("DLG")

Notification and public disclosure of transactions by persons discharging managerial responsibilities ("PDMRs") and persons closely associated with them

The notification below is provided in accordance with the requirements of the EU Market Abuse Regulation.

1

Details of the PDMRs / persons closely associated

a)

Name

Jonathan Greenwood ("JG")

Mike Holliday-Williams ("MHW")

Steven Maddock ("SM")

John Reizenstein ("JR")

Clare Thompson ("CT")

2

Reason for the notification

a)

Position/status

JG - Managing Director, Commercial / PDMR

MHW - Managing Director, Personal Lines / PDMR

SM - Chief Operating Officer / PDMR

JR - Chief Financial Officer / PDMR

CT - Non-Executive Director / PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 10 10/11 pence ("Shares")

Identification code

GB00BY9D0Y18

b)

Nature of the transaction

A non-discretionary transaction involving the acquisition of Shares following the reinvestment of the 2016 Interim and Special Interim Dividends paid to shareholders on 9 September 2016 under DLG's dividend reinvestment plan.

c)

Price(s) and volume(s)

Price(s)	Volume(s)
£3.746618	JG - 482
MHW - 4,280
SM - 3,202
JR - 5,239
CT - 1,454

d)

Aggregated information

N/A - single transaction

- Aggregated volume

- Price

e)

Date of the transaction

14 September 2016

f)

Place of the transaction

The London Stock Exchange (XLON)

For any enquiries relating to this announcement, please contact:

Laura Brinkworth

Assistant Company SecretaryEmail:  Laura.Brinkworth@directlinegroup.co.uk

Telephone:  0165 1832 941

This information is provided by RNS

The company news service from the London Stock Exchange

END

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