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Digital Brands Group, Inc. — Major Shareholding Notification 2021
Aug 10, 2021
34729_mrq_2021-08-10_107bf977-7954-4083-a934-abc814749979.zip
Major Shareholding Notification
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SC 13G 1 d208391dsc13g.htm SC 13G SC 13G
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. )*
Digital Brands Group Inc.
(Name of Issuer)
Common Stock
(Title of Class of Securities)
25401N101
(CUSIP Number)
June 30, 2021
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
☐ Rule 13d-1(b)
☐ Rule 13d-1(c)
☒ Rule 13d-1(d)
- The remainder of this cover page shall be filled out for a reporting persons initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed to be filed for the purpose of Section 18 of the Securities Exchange Act of 1934 (Act) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
13G
CUSIP NO. 25401N101
| 1) | NAME OF REPORTING PERSON Norwest Venture Partners XI, LP |
|---|---|
| 2) | CHECK THE APPROPRIATE BOX |
| IF A MEMBER OF A GROUP (a) ☐ (b) ☐ | |
| 3) | SEC USE ONLY |
| 4) | CITIZENSHIP OR PLACE OF |
| ORGANIZATION Delaware |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 664,151 |
|---|---|
| (6) | SHARED VOTING POWER 0 |
| (7) | SOLE DISPOSITIVE POWER 664,151 |
| (8) | SHARED DISPOSITIVE POWER 0 |
| 9) | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 664,151 |
|---|---|
| 10) | CHECK IF THE AGGREGATE |
| AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | |
| 11) | PERCENT OF CLASS |
| REPRESENTED BY AMOUNT IN ROW (9) 6.05% | |
| 12) | TYPE OF REPORTING |
| PERSON PN |
2
13G
CUSIP NO. 25401N101
| 1) | NAME OF REPORTING PERSON Genesis VC Partners XI, LLC |
|---|---|
| 2) | CHECK THE APPROPRIATE BOX |
| IF A MEMBER OF A GROUP (a) ☐ (b) ☐ | |
| 3) | SEC USE ONLY |
| 4) | CITIZENSHIP OR PLACE OF |
| ORGANIZATION Delaware |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 664,151 |
|---|---|
| (6) | SHARED VOTING POWER 0 |
| (7) | SOLE DISPOSITIVE POWER 664,151 |
| (8) | SHARED DISPOSITIVE POWER 0 |
| 9) | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 664,151 |
|---|---|
| 10) | CHECK IF THE AGGREGATE |
| AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | |
| 11) | PERCENT OF CLASS |
| REPRESENTED BY AMOUNT IN ROW (9) 6.05% | |
| 12) | TYPE OF REPORTING |
| PERSON PN |
3
13G
CUSIP NO. 25401N101
| 1) | NAME OF REPORTING PERSON Norwest Venture Partners XII, LP |
|---|---|
| 2) | CHECK THE APPROPRIATE BOX |
| IF A MEMBER OF A GROUP (a) ☐ (b) ☐ | |
| 3) | SEC USE ONLY |
| 4) | CITIZENSHIP OR PLACE OF |
| ORGANIZATION Delaware |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 664,151 |
|---|---|
| (6) | SHARED VOTING POWER 0 |
| (7) | SOLE DISPOSITIVE POWER 664,151 |
| (8) | SHARED DISPOSITIVE POWER 0 |
| 9) | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 664,151 |
|---|---|
| 10) | CHECK IF THE AGGREGATE |
| AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | |
| 11) | PERCENT OF CLASS |
| REPRESENTED BY AMOUNT IN ROW (9) 6.05% | |
| 12) | TYPE OF REPORTING |
| PERSON PN |
4
13G
CUSIP NO. 25401N101
| 1) | NAME OF REPORTING PERSON Genesis VC Partners XII, LLC |
|---|---|
| 2) | CHECK THE APPROPRIATE BOX |
| IF A MEMBER OF A GROUP (a) ☐ (b) ☐ | |
| 3) | SEC USE ONLY |
| 4) | CITIZENSHIP OR PLACE OF |
| ORGANIZATION Delaware |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 664,151 |
|---|---|
| (6) | SHARED VOTING POWER 0 |
| (7) | SOLE DISPOSITIVE POWER 664,151 |
| (8) | SHARED DISPOSITIVE POWER 0 |
| 9) | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 664,151 |
|---|---|
| 10) | CHECK IF THE AGGREGATE |
| AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | |
| 11) | PERCENT OF CLASS |
| REPRESENTED BY AMOUNT IN ROW (9) 6.05% | |
| 12) | TYPE OF REPORTING |
| PERSON PN |
5
13G
CUSIP NO. 25401N101
| 1) | NAME OF REPORTING PERSON NVP Associates, LLC |
|---|---|
| 2) | CHECK THE APPROPRIATE BOX |
| IF A MEMBER OF A GROUP (a) ☐ (b) ☐ | |
| 3) | SEC USE ONLY |
| 4) | CITIZENSHIP OR PLACE OF |
| ORGANIZATION Delaware |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 1,328,302 |
|---|---|
| (6) | SHARED VOTING POWER 0 |
| (7) | SOLE DISPOSITIVE POWER 1,328,302 |
| (8) | SHARED DISPOSITIVE POWER 0 |
| 9) | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,328,302 |
|---|---|
| 10) | CHECK IF THE AGGREGATE |
| AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | |
| 11) | PERCENT OF CLASS |
| REPRESENTED BY AMOUNT IN ROW (9) 12.1% | |
| 12) | TYPE OF REPORTING |
| PERSON PN |
6
13G
CUSIP NO. 25401N101
| 1) | NAME OF REPORTING PERSON Promod Haque |
|---|---|
| 2) | CHECK THE APPROPRIATE BOX |
| IF A MEMBER OF A GROUP (a) ☐ (b) ☐ | |
| 3) | SEC USE ONLY |
| 4) | CITIZENSHIP OR PLACE OF |
| ORGANIZATION United States of | |
| America |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 1,328,302 |
|---|---|
| (6) | SHARED VOTING POWER 0 |
| (7) | SOLE DISPOSITIVE POWER 1,328,302 |
| (8) | SHARED DISPOSITIVE POWER 0 |
| 9) | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,328,302 |
|---|---|
| 10) | CHECK IF THE AGGREGATE |
| AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | |
| 11) | PERCENT OF CLASS |
| REPRESENTED BY AMOUNT IN ROW (9) 12.1% | |
| 12) | TYPE OF REPORTING |
| PERSON IN |
7
13G
CUSIP NO. 25401N101
| 1) | NAME OF REPORTING PERSON Jeffrey Crowe |
|---|---|
| 2) | CHECK THE APPROPRIATE BOX |
| IF A MEMBER OF A GROUP (a) ☐ (b) ☐ | |
| 3) | SEC USE ONLY |
| 4) | CITIZENSHIP OR PLACE OF |
| ORGANIZATION United States of | |
| America |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 1,328,302 |
|---|---|
| (6) | SHARED VOTING POWER 0 |
| (7) | SOLE DISPOSITIVE POWER 1,328,302 |
| (8) | SHARED DISPOSITIVE POWER 0 |
| 9) | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,328,302 |
|---|---|
| 10) | CHECK IF THE AGGREGATE |
| AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | |
| 11) | PERCENT OF CLASS |
| REPRESENTED BY AMOUNT IN ROW (9) 12.1% | |
| 12) | TYPE OF REPORTING |
| PERSON IN |
8
13G
CUSIP NO. 25401N101
| 1) | NAME OF REPORTING PERSON Jon E. Kossow |
|---|---|
| 2) | CHECK THE APPROPRIATE BOX |
| IF A MEMBER OF A GROUP (a) ☐ (b) ☐ | |
| 3) | SEC USE ONLY |
| 4) | CITIZENSHIP OR PLACE OF |
| ORGANIZATION United States of | |
| America |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH | SOLE VOTING POWER 1,328,302 |
|---|---|
| (6) | SHARED VOTING POWER 0 |
| (7) | SOLE DISPOSITIVE POWER 1,328,302 |
| (8) | SHARED DISPOSITIVE POWER 0 |
| 9) | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 1,328,302 |
|---|---|
| 10) | CHECK IF THE AGGREGATE |
| AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES | |
| 11) | PERCENT OF CLASS |
| REPRESENTED BY AMOUNT IN ROW (9) 12.1% | |
| 12) | TYPE OF REPORTING |
| PERSON IN |
9
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
Item 1(a) Name of Issuer:
Digital Brands Group Inc.
Item 1(b) Address of Issuers Principal Executive Offices:
4700 S. Boyle Ave.
Vernon, CA 90058
Item 2(a) Name of Person Filing:
-
Norwest Venture Partners XI, LP
-
Genesis VC Partners XI, LLC
-
Norwest Venture Partners XII, LP
-
Genesis VC Partners XII, LLC
-
NVP Associates, LLC
-
Promod Haque
-
Jeffrey Crowe
-
Jon E. Kossow
Item 2(b) Address of Principal Business Office or, if None, Residence:
- Norwest Venture Partners XI, LP
525 University Ave, Suite 800
Palo Alto, CA 94301
- Genesis VC Partners XI, LLC
525 University Ave, Suite 800
Palo Alto, CA 94301
- Norwest Venture Partners XII, LP
525 University Ave, Suite 800
Palo Alto, CA 94301
- Genesis VC Partners XII, LLC
525 University Ave, Suite 800
Palo Alto, CA 94301
- NVP Associates, LLC
525 University Ave, Suite 800
Palo Alto, CA 94301
- Promod Haque
525 University Ave, Suite 800
Palo Alto, CA 94301
- Jeffrey Crowe
525 University Ave, Suite 800
Palo Alto, CA 94301
- Jon E. Kossow
525 University Ave, Suite 800
Palo Alto, CA 94301
10
This statement is filed by Norwest Venture Partners XI, LP on its own behalf and on behalf of (a) Genesis VC Partners XI, LLC, (b) NVP Associates, LLC, (c) Promod Haque, (d) Jeffrey Crowe and (e) Jon E. Kossow pursuant to Rule 13d-1(d) and Rule 13d-1(k). Norwest Venture Partners XI, LP is a Delaware limited partnership, whose general partner is Genesis VC Partners XI, LLC. NVP Associates, LLC is the managing member of Genesis VC Partners XI, LLC. Promod Haque, Jeffrey Crowe and Jon E. Kossow are co-Chief Executive Officers of NVP Associates, LLC.
This statement is filed by Norwest Venture Partners XII, LP on its own behalf and on behalf of (i) Genesis VC Partners XII, (ii) NVP Associates, LLC, (iii) Promod Haque, (iv) Jeffrey Crowe and (e) Jon E. Kossow pursuant to Rule 13d-1(d) and Rule 13d-1(k). Norwest Venture Partners XII, LP is a Delaware limited partnership, whose general partner is Genesis VC Partners XII, LLC. NVP Associates, LLC is the managing member of Genesis VC Partners XII, LLC. Promod Haque, Jeffrey Crowe and Jon E. Kossow are co-Chief Executive Officers of NVP Associates, LLC.
Item 2(c) Citizenship:
-
Norwest Venture Partners XI, LP: Delaware
-
Genesis VC Partners XI, LLC: Delaware
-
Norwest Venture Partners XII, LP: Delaware
-
Genesis VC Partners XII, LLC: Delaware
-
NVP Associates, LLC: Delaware
-
Promod Haque: United States of America
-
Jeffrey Crowe: United States of America
-
Jon E. Kossow: United States of America
Item 2(d) Title of Class of Securities:
Common Stock
Item 2(e) CUSIP Number:
25401N101
Item 3 Not Applicable
Item 4 Ownership:
(1) Norwest Venture Partners XI, LP (NVP XI): At June 30, 2021, NVP XI owned of record 664,151 shares of Issuers common stock (Common Stock). This amount represents 6.05% of the total shares of Common Stock outstanding at this date.
(2) Genesis VC Partners XI, LLC (Genesis XI): At June 30, 2021, Genesis XI may be deemed to have beneficially owned, by virtue of its status as general partner of NVP XI, 664,151 shares of Common Stock. This amount represents 6.05% of the total shares of Common Stock outstanding at this date.
11
(3) Norwest Venture Partners XII, LP (NVP XII): At June 30, 2021, NVP XII owned of record 664,151 shares of Issuers Common Stock (Common Stock). This amount represents 6.05% of the total shares of Common Stock outstanding at this date.
(4) Genesis VC Partners XII, LLC (Genesis XII): At June 30, 2021, Genesis XII may be deemed to have beneficially owned, by virtue of its status as general partner of NVP XII, 664,151 shares of Common Stock. This amount represents 6.05% of the total shares of Common Stock outstanding at this date.
(5) NVP Associates, LLC (NVP Associates): At June 30, 2021, NVP Associates may be deemed to have beneficially owned 1,328,302 shares of Common Stock consisting of the following: (1) 664,151 shares of Common Stock by virtue of its status as managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 664,151 shares of Common Stock by virtue of its status as managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 12.1% of the total shares of Common Stock outstanding at this date.
(6) Promod Haque: At June 30, 2021, Promod Haque may be deemed to have beneficially owned 1,328,302 shares of Common Stock consisting of the following: (1) 664,151 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 664,151 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 12.1% of the total shares of Common Stock outstanding at this date.
(7) Jeffrey Crowe: At June 30, 2021, Jeffrey Crowe may be deemed to have beneficially owned 1,328,302 shares of Common Stock consisting of the following: (1) 664,151 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 664,151 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 12.1% of the total shares of Common Stock outstanding at this date.
(8) Jon E. Kossow: At June 30, 2021, Jon E. Kossow may be deemed to have beneficially owned 1,328,302 shares of Common Stock consisting of the following: (1) 664,151 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 664,151 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 12.1% of the total shares of Common Stock outstanding at this date.
12
Item 5 Ownership of Five Percent or Less of a Class:
If this statement is being filed to report the fact that as of the date hereof the reporting persons have ceased to be beneficial owners of more than five percent of the class of securities, check the following ☐.
Item 6 Ownership of More than Five Percent on Behalf of Another Person:
Not Applicable
Item 7 Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person:
Not Applicable
Item 8 Identification and Classification of Members of the Group:
Not Applicable
Item 9 Notice of Dissolution of Group:
Not Applicable
Item 10 Certification:
Not applicable
13
Signature .
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete, and correct.
Date: August 9, 2021
| NORWEST VENTURE PARTNERS XI, LP | |
|---|---|
| By Genesis VC Partners XI, LLC, as general partner | |
| By NVP Associates, LLC, as managing member | |
| By: | /s/ Matthew De Dominicis |
| Matthew De Dominicis, Chief Financial Officer | |
| NORWEST VENTURE PARTNERS XII, LP | |
| By Genesis VC Partners XII, LLC, as general partner | |
| By NVP Associates, LLC, as managing member | |
| By: | /s/ Matthew De Dominicis |
| Matthew De Dominicis, Chief Financial Officer |
14
AGREEMENT
The undersigned hereby agree that this Schedule 13G to which this Agreement is attached shall be filed by Norwest Venture Partners XI, LP on its own behalf and on behalf of (a) Genesis VC Partners XI, LLC, a Delaware limited liability company,(b) Norwest Venture Partners XII, LP, a Delaware limited partnership,(c) Genesis VC Partners XII, LLC, a Delaware limited liability company,(d) NVP Associates, LLC, a Delaware limited liability company,(e) Promod Haque,(f) Jeffrey Crowe and (g) Jon E. Kossow.
Dated: August 9, 2021
Norwest Venture Partners XI, LP
| By Genesis VC Partners XI, LLC, as general partner | |
|---|---|
| By NVP Associates, LLC, as managing member | |
| By: | /s/ Matthew De Dominicis |
| Matthew De Dominicis, Chief Financial Officer | |
| Genesis VC Partners XI, LLC | |
| By NVP Associates, LLC, as managing member | |
| By: | /s/ Matthew De Dominicis |
| Matthew De Dominicis, Chief Financial Officer | |
| Norwest Venture Partners XII, LP | |
| By Genesis VC Partners XII, LLC, as general partner | |
| By NVP Associates, LLC, as managing member | |
| By: | /s/ Matthew De Dominicis |
| Matthew De Dominicis, Chief Financial Officer | |
| Genesis VC Partners XII, LLC | |
| By NVP Associates, LLC, as managing member | |
| By: | /s/ Matthew De Dominicis |
| Matthew De Dominicis, Chief Financial Officer | |
| NVP Associates, LLC | |
| By: | /s/ Matthew De Dominicis |
| Matthew De Dominicis, Chief Financial Officer | |
| /s/ Matthew De Dominicis | |
| Matthew De Dominicis, as Attorney-in-fact for Promod Haque |
15
| /s/ Matthew De Dominicis |
|---|
| Matthew De Dominicis, as Attorney-in-fact for Jeffrey Crowe |
| /s/ Matthew De Dominicis |
| Matthew De Dominicis, as Attorney-in-fact for Jon E. Kossow |
16