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Designer Brands Inc. Director's Dealing 2013

Oct 2, 2013

33779_dirs_2013-10-02_a950047f-2a8b-4459-8cd2-483f2bce4abf.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DSW Inc. (DSW)
CIK: 0001319947
Period of Report: 2013-09-30

Reporting Person: SCHOTTENSTEIN JAY L (Director, Executive Chairman, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2013-09-30 Class A Common Shares C 32592.0000 $0.0000 Acquired 32592.0000 Indirect
2013-09-30 Class A Common Shares S 32592.0000 $85.2800 Disposed 0.0000 Indirect
2013-10-01 Class A Common Shares C 96100.0000 $0.0000 Acquired 96100.0000 Indirect
2013-10-01 Class A Common Shares S 96100.0000 $85.5600 Disposed 0.0000 Indirect

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2013-09-30 Dividend Equivalent Rights $ A 25.0000 Acquired Class A Common Shares (25.0000) Direct
2013-09-30 Class B Common Shares $ C 32592.0000 Disposed Class A Common Shares (32592.0000) Indirect
2013-10-01 Class B Common Shares $ C 96100.0000 Disposed Class A Common Shares (96100.0000) Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common Shares 13150.0000 Indirect

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Class B Common Shares $ Class A Common Shares (71905.0000) 71905.0000 Direct
Class B Common Shares $ Class A Common Shares (293092.0000) 293092.0000 Indirect

Footnotes

F1: Price represents a weighted average of the sale price. Shares were sold at prices ranging from $85.05 to $85.63. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

F2: The dividend equivalent rights accrued on previously awarded restricted stock units (RSUs) and become exercisable proportionately with the RSUs to which they relate. Each dividend equivalent right is the economic equivalent of one share of DSW Class A common stock.

F3: Class B common shares convert to Class A common shares on a one-for-one basis.

F4: The Class B common shares are convertible at any time, at the holder's election, and have no expiration date.