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Designer Brands Inc. Director's Dealing 2013

Sep 25, 2013

33779_dirs_2013-09-25_386696e9-0149-46e6-9915-911d0d4cdde4.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DSW Inc. (DSW)
CIK: 0001319947
Period of Report: 2013-09-23

Reporting Person: SCHOTTENSTEIN JAY L (Director, Executive Chairman, 10% Owner)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2013-09-23 Class A Common Shares C 2581.0000 $0.0000 Acquired 2581.0000 Indirect
2013-09-23 Class A Common Shares S 2581.0000 $85.0600 Disposed 0.0000 Indirect
2013-09-24 Class A Common Shares C 21203.0000 $0.0000 Acquired 21203.0000 Indirect
2013-09-24 Class A Common Shares S 21203.0000 $85.1000 Disposed 0.0000 Indirect

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2013-09-23 Class B Common Shares $ C 2581.0000 Disposed Class A Common Shares (2581.0000) Indirect
2013-09-24 Class B Common Shares $ C 21203.0000 Disposed Class A Common Shares (21203.0000) Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Class A Common Shares 13150.0000 Indirect

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Class B Common Shares $ Class A Common Shares (71905.0000) 71905.0000 Direct
Class B Common Shares $ Class A Common Shares (293092.0000) 293092.0000 Indirect

Footnotes

F1: Price represents a weighted average of the sale price. Shares were sold at prices ranging from $85.05 to $85.10. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

F2: Price represents a weighted average of the sale price. Shares were sold at prices ranging from $85.05 to $85.28. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

F3: Class B common shares convert to Class A common shares on a one-for-one basis.

F4: The Class B common shares are convertible at any time, at the holder's election, and have no expiration date.