Designer Brands Inc. — Director's Dealing 2012

Mar 23, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DSW Inc. (DSW)
CIK: 0001319947
Period of Report: 2012-03-21

Reporting Person: SCHOTTENSTEIN JAY L (Director, Executive Chairman, 10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-03-21	Class A Common Shares	S	211215.0000	$55.9000	Disposed	983072.0000	Indirect
2012-03-22	Class A Common Shares	S	23604.0000	$55.7800	Disposed	959468.0000	Indirect
2012-03-22	Class A Common Shares	S	86981.0000	$55.2300	Disposed	872487.0000	Indirect
2012-03-22	Class A Common Shares	S	872487.0000	$52.5000	Disposed	0.0000	Indirect
2012-03-21	Class A Common Shares	S	44214.0000	$55.9000	Disposed	218936.0000	Indirect
2012-03-22	Class A Common Shares	S	4941.0000	$55.7800	Disposed	213995.0000	Indirect
2012-03-22	Class A Common Shares	S	18209.0000	$55.2300	Disposed	195786.0000	Indirect
2012-03-22	Class A Common Shares	S	182636.0000	$52.5000	Disposed	13150.0000	Indirect
2012-03-21	Class A Common Shares	S	96934.0000	$55.9000	Disposed	451166.0000	Indirect
2012-03-22	Class A Common Shares	S	10833.0000	$55.7800	Disposed	440333.0000	Indirect
2012-03-22	Class A Common Shares	S	39918.0000	$55.2300	Disposed	400415.0000	Indirect
2012-03-22	Class A Common Shares	S	400415.0000	$52.5000	Disposed	0.0000	Indirect
2012-03-21	Class A Common Shares	S	4038.0000	$55.9000	Disposed	18799.0000	Indirect
2012-03-22	Class A Common Shares	S	451.0000	$55.7800	Disposed	18348.0000	Indirect
2012-03-22	Class A Common Shares	S	1662.0000	$55.2300	Disposed	16686.0000	Indirect
2012-03-22	Class A Common Shares	S	16686.0000	$52.5000	Disposed	0.0000	Indirect

Footnotes

F1: Price represents a weighted average of the sale price. Shares were sold at prices ranging from $55.50 to $56.47. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

F2: Price represents a weighted average of the sale price. Shares were sold at prices ranging from $55.65 to $56.14. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

F3: Price represents a weighted average of the sale price. Shares were sold at prices ranging from $54.65 to $55.64. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.