Designer Brands Inc. — Director's Dealing 2012

Mar 23, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DSW Inc. (DSW)
CIK: 0001319947
Period of Report: 2012-03-21

Reporting Person: Jordan William L (EVP, General Counsel)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-03-21	Class A Common Shares	M	12527.0000	$12.3800	Acquired	17806.0000	Direct
2012-03-21	Class A Common Shares	S	4527.0000	$55.5500	Disposed	13279.0000	Direct
2012-03-21	Class A Common Shares	S	8000.0000	$55.6500	Disposed	5279.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-03-21	Stock Option - Right to Buy	$12.3800	M	12527.0000	Disposed	2018-04-03	Class A Common Shares (12527.0000)	Direct

Footnotes

F1: Previously reported stock option has been adjusted to reflect a special stock dividend declared by the Issuer and exempt pursuant to Rule 16a-9.

F2: Option vests 20% per year beginning on the first anniversary of the date of grant.