Designer Brands Inc. — Director's Dealing 2012

Nov 26, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DSW Inc. (DSW)
CIK: 0001319947
Period of Report: 2012-11-23

Reporting Person: Jordan William L (EVP, General Counsel)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-11-23	Class A Common Shares	M	5593.0000	$9.3000	Acquired	13925.0000	Direct
2012-11-23	Class A Common Shares	S	5593.0000	$67.7400	Disposed	8332.0000	Direct
2012-11-26	Class A Common Shares	M	6777.0000	$9.3000	Acquired	15109.0000	Direct
2012-11-26	Class A Common Shares	S	6777.0000	$68.5000	Disposed	8332.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-11-23	Stock Option - Right to Buy	$9.3000	M	5593.0000	Disposed	2019-04-01	Class A Common Shares (5593.0000)	Direct
2012-11-26	Stock Option - Right to Buy	$9.3000	M	6777.0000	Disposed	2019-04-01	Class A Common Shares (6777.0000)	Direct

Footnotes

F1: Price represents a weighted average of the sale price. Shares were sold at prices ranging from $67.57 to $68.00. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

F2: Previously reported stock option has been adjusted to reflect a special stock dividend declared by the Issuer and exempt pursuant to Rule 16a-9.

F3: Option vests 20% per year beginning on the first anniversary of the date of grant.