Designer Brands Inc. — Director's Dealing 2012

Dec 5, 2012

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DSW Inc. (DSW)
CIK: 0001319947
Period of Report: 2012-12-03

Reporting Person: Ferree Deborah L (V Chairman & Chief Mdsing Off.)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2012-12-03	Class A Common Shares	M	60224.0000	$9.3000	Acquired	79281.0000	Direct
2012-12-03	Class A Common Shares	S	60224.0000	$67.8600	Disposed	19057.0000	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2012-12-03	Stock Option - Right to Buy	$9.3000	M	60224.0000	Disposed	2019-04-01	Class A Common Shares (60224.0000)	Direct

Footnotes

F1: Price represents a weighted average of the sale price. Shares were sold at prices ranging from $67.50 to $68.14. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

F2: Previously reported stock option has been adjusted to reflect a special stock dividend declared by the Issuer and exempt pursuant to Rule 16a-9.

F3: Option vests 20% per year beginning on the first anniversary of the date of grant.