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Designer Brands Inc. Director's Dealing 2012

May 8, 2012

33779_dirs_2012-05-08_eba60e76-3900-4d5e-9a4d-b09e75e520dd.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DSW Inc. (DSW)
CIK: 0001319947
Period of Report: 2012-05-04

Reporting Person: AARON HENRY L (Director)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-05-04 Class A Common Shares M 1134.0000 $45.6900 Acquired 5266.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $44.9300 Acquired 6400.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $44.2300 Acquired 7534.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $37.6400 Acquired 8668.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $37.4000 Acquired 9802.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $35.9100 Acquired 10936.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $33.0700 Acquired 12070.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $30.3900 Acquired 13204.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $30.3900 Acquired 14338.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $28.0900 Acquired 15472.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $26.7300 Acquired 16606.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $24.7200 Acquired 17740.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $22.7300 Acquired 18874.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $22.6000 Acquired 20008.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $21.8100 Acquired 21142.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $18.8400 Acquired 22276.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $17.0600 Acquired 23410.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $16.8400 Acquired 24544.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $16.5700 Acquired 25678.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $15.3900 Acquired 26812.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $15.3600 Acquired 27946.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $14.9500 Acquired 29080.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $13.8300 Acquired 30214.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $13.3800 Acquired 31348.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $11.6400 Acquired 32482.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $9.2600 Acquired 33616.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $7.2600 Acquired 34750.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $6.3700 Acquired 35884.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $5.4000 Acquired 37018.0000 Direct
2012-05-04 Class A Common Shares M 1134.0000 $4.5000 Acquired 38152.0000 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-05-04 Stock Option - Right to Buy $45.6900 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $44.9300 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $44.2300 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $37.6400 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $37.4000 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $35.9100 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $33.0700 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $30.3900 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $30.3900 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $28.0900 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $26.7300 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $24.7200 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $22.7300 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $22.6000 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $21.8100 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $18.8400 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $17.0600 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $16.8400 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $16.5700 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $15.3900 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $15.3600 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $14.9500 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $13.8300 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $13.3800 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $11.6400 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $9.2600 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $7.2600 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $6.3700 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $5.4000 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct
2012-05-04 Stock Option - Right to Buy $4.5000 M 1134.0000 Disposed 2012-05-26 Class A Common Shares (1134.0000) Direct

Footnotes

F1: Previously reported stock option has been adjusted to reflect a special stock dividend declared by the Issuer and exempt pursuant to Rule 16a-9.

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