Designer Brands Inc. — Director's Dealing 2010

Apr 5, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DSW Inc. (DSW)
CIK: 0001319947
Period of Report: 2010-04-01

Reporting Person: Ferree Deborah L (V Chairman & Chief Mdsing Off.)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-04-01	Class A Common Shares	M	7500	—	Acquired	46690	Direct
2010-04-01	Class A Common Shares	F	3184	$25.53	Disposed	43506	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-04-01	Restricted Stock Unit	$	M	7500	Disposed	2013-04-01	Class A Common Shares (7500)	Direct

Footnotes

F1: Each restricted stock unit represents a contingent right to receive one share of DSW common stock.

F2: Restricted stock units vest 25% on the first and second anniversaries of the date of grant and 50% on the fourth anniversary of the date of grant.