Demant — Major Shareholding Notification 2012

Sep 5, 2012

Company announcement no 2012-07 5 September 2012

Pursuant to section 29 of the Danish Securities Trading Act, William Demant
Holding A/S hereby makes public that the Company has received the following
announcement:

On 3 September 2012, The Capital Group Companies, Inc. (including accounts
whose portfolios are managed by the company and its direct or indirect
subsidiaries) increased its shareholdings in William Demant Holding A/S and now
holds a total of 5.14% of the share capital and voting rights in William Demant
Holding A/S.

The Capital Group Companies' total holding of William Demant Holding A/S shares
is now 3,000,944 shares of DKK 1 each, equivalent to nominally DKK 3,000,944.

                              ¨ ¨ ¨ ¨ ¨ ¨ ¨

Further information:
Other contacts:

Niels Jacobsen, President & CEO Stefan
Ingildsen, SVP Finance

Phone +45 3917 7100 Søren
B. Andersson, VP IR

www.demant.com
Morten Lehmann Nielsen, IR Manager