Demant — Major Shareholding Notification 2010

Nov 12, 2010

Company Announcement No 2010-17 12 November 2010

Large shareholder announcement concerning Marathon Asset Management LLP
pursuant to section 29 of the Danish Securities Trading Act

Pursuant to section 29 of the Danish Securities Trading Act, William Demant
Holding A/S hereby makes public that the Company has received the following
announcement:

On 11 November 2010, Marathon Asset Management LLP reduced its shareholdings in
William Demant Holding A/S and now holds a total of 4.94% of the share capital
and voting rights in William Demant Holding A/S.

Marathon Asset Management's total holding of William Demant Holding A/S shares
is now 2,884,023 shares of DKK 1 each, equivalent to nominally DKK 2,884,023.

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Further information:

Phone +45 3917 7100

www.demant.com

Contact:
Niels Jacobsen, President & CEO

Other contacts:
Stefan Ingildsen, SVP Finance
Søren B. Andersson, VP IR