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Demant

Director's Dealing Jan 2, 2018

3360_rpt_2018-01-02_fe79f1be-5684-4048-a246-bd395949b361.html

Director's Dealing

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William Demant Holding A/S: Managers' transactions

William Demant Holding A/S: Managers' transactions

Company announcement no 2018-01 2 January 2018

Report on transactions with William Demant Holding A/S shares by senior executives

and closely related parties

Notification on transactions with William Demant Holding A/S shares by senior executives and closely related parties, pursuant to article 19, 2, litra a of the Market Abuse Regulation:

1. Details of the person discharging managerial responsibilities/person closely associated
a) Name Søren Nielsen
2. Reason for the notification
a) Position/status President & CEO
b) Initial notification/amendment Initial notification
3) Details of the issuer, emission allowance market participant, auction platform, auctioneer

or auction monitor
a) Name William Demant Holding A/S
b) LEI 213800RM6L9LN78BVA56
4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial

instrument, type of instrument

Identication code
Shares

DK0060738599
b) Nature of the transaction Allotment of shares under share salary scheme under section 7p of the Danish Tax Assessment Act
c) Price(s) and volume(s) Price(s)                                            Volume(s)

DKK 515,587.80                               2,982 shares
d) Aggregated information:

- Aggregated volume

- Price
Aggregated volume: 2,982 shares

Price: DKK 515,587.80
e) Date of the transaction 28 December 2017
f) Place of the transaction Nasdaq Copenhagen A/S
1. Details of the person discharging managerial responsibilities/person closely associated
a) Name René Schneider
2. Reason for the notification
a) Position/status CFO
b) Initial notification/amendment Initial notification
3) Details of the issuer, emission allowance market participant, auction platform, auctioneer

or auction monitor
a) Name William Demant Holding A/S
b) LEI 213800RM6L9LN78BVA56
4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial

instrument, type of instrument

Identication code
Shares

DK0060738599
b) Nature of the transaction Allotment of shares under share salary scheme under section 7p of the Danish Tax Assessment Act
c) Price(s) and volume(s) Price(s)                                               Volume(s)

DKK 451,441.90                                  2,611 shares
d) Aggregated information:

- Aggregated volume

- Price
Aggregated volume: 2,611 shares

Price: DKK 451,441.90
e) Date of the transaction 28 December 2017
f) Place of the transaction Nasdaq Copenhagen A/S

Attachments:

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