Demant

Director's Dealing • Aug 15, 2013

Company announcement no 2013-09 15 August 2013

Report on transactions with shares and related securities of William Demant
Holding A/S by senior executives and persons/companies closely associated with
these

Notification by William Demant Holding A/S on transactions with shares and
related securities of William Demant Holding A/S by senior executives and
persons/companies closely associated with these, pursuant to section 28a of the
Danish Securities Trading Act:

Name Lars Nørby Johansen

Reason/relation Chairman of the Board

Issuer William Demant Holding A/S

ID code/ISIN DK0010268440

Description Shares

Transaction Purchase

Trading date 15 August 2013

Market NASDAQ OMX Copenhagen A/S

Number 510

Market value DKK DKK 248,553.60

Further information:
Other contacts:

Niels Jacobsen, President & CEO Stefan
Ingildsen, SVP Finance

Phone +45 3917 7300 Søren B.
Andersson, VP IR

www.demant.com
Morten Lehmann Nielsen, IR Manager