Demant — Director's Dealing 2010

Aug 19, 2010

Company Announcement no 2010-12 19 August 2010

Report of transactions with shares and related securities of William Demant Holding A/S by persons discharging managerial responsibilities and persons/companies closely associated with these

Pursuant to section 28a of the Danish Securities Trading Act, William Demant Holding A/S shall make public transactions with shares and related securities of William Demant Holding A/S by persons discharging managerial responsibilities and persons/companies closely associated with these.

Name	Ivan Jørgensen
Reason/relation	Board member
Issuer	William Demant Holding A/S
ID code/ISIN	DK0010268440
Description	Shares
Transaction	Sale
Trading date	19 August 2010
Market	NASDAQ OMX Copenhagen A/S
Number	375
Market value DKK	DKK 158.550

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Further information: Niels Jacobsen, President & CEO Phone +45 39 17 71 00 www.demant.com