Demant — Director's Dealing 2010

Dec 22, 2010

Report of transactions with shares and related securities of William Demant
Holding A/S by senior executives and persons/companies closely associated with
these

Pursuant to section 28a of the Danish Securities Trading Act, William Demant
Holding A/S shall make public transactions with shares and related securities
of William Demant Holding A/S by senior executives and persons/companies
closely associated with these.

The share purchases stated below were all made in connection with the concerned
persons' participation in salary sacrifice schemes, which towards the end of
2009 were offered to all employees in Danish Group companies. Binding
registration for participation in these schemes was 10 December 2009.

Name Niels Jacobsen
Reason/relation President & CEO
Issuer William Demant Holding A/S
ID code/ISIN DK0010268440
Description Shares
Transaction Purchase
Trading date 22 December 2010
Market NASDAQ OMX Copenhagen A/S
Number 2,284
Market value DKK DKK 945,331

Name Ivan Jørgensen
Reason/relation Board member
Issuer William Demant Holding A/S
ID code/ISIN DK0010268440
Description Shares
Transaction Purchase
Trading date 22 December 2010
Market NASDAQ OMX Copenhagen A/S
Number 243
Market value DKK DKK 100,886

Name Ole Lundsgaard
Reason/relation Board member
Issuer William Demant Holding A/S
ID code/ISIN DK0010268440
Description Shares
Transaction Purchase
Trading date 22 December 2010
Market NASDAQ OMX Copenhagen A/S
Number 148
Market value DKK DKK 61,413

Further information:
Niels Jacobsen, President & CEO
Stefan Ingildsen, SVP Finance
Søren B. Andersson, VP Investor Relations

Phone +45 39 17 71 00
www.demant.com