DELUXE CORP — Director's Dealing 2010

Nov 16, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DELUXE CORP (DLX)
CIK: 0000027996
Period of Report: 2010-11-15

Reporting Person: Loosbrock Julie M (Sr. V.P., Human Resources)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-11-15	Common Stock	M	2675	$9.73	Acquired	6922	Direct
2010-11-15	Common Stock	F	1679	$21.81	Disposed	5243	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2010-11-15	Common Stock Option	$9.73	M	2675	Disposed	2016-02-18	Common Stock (2675)	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Common Stock Option	$38.54	2010-03-10	Common Stock (2000)	2000	Direct
Common Stock Option	$42.35	2011-05-04	Common Stock (1200)	1200	Direct
Common Stock Option	$39.63	2012-04-27	Common Stock (1266)	1266	Direct
Common Stock Option	$26.58	2013-02-14	Common Stock (4666)	4666	Direct
Common Stock Option	$32.65	2014-02-13	Common Stock (7700)	7700	Direct
Common Stock Option	$22.52	2015-02-20	Common Stock (4600)	4600	Direct
Common Stock Option	$17.35	2015-09-03	Common Stock (5400)	5400	Direct
Common Stock Option	$18.28	2017-02-17	Common Stock (15500)	15500	Direct

Footnotes

F1: Total ownership includes 2,300 shares of restricted stock, as well as 268 shares purchased under the Employee Stock Purchase Plan on 7/30/10.

F2: Options vest in three equal installments on the three succeeding anniversary dates of the date of grant, provided the holder remains an employee of the Company. Date entered reflects date on which first installment vests(ed).