Earnings Release • Jan 31, 2013
Earnings Release
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Paris, 31 January 2013 (5:45 pm) – ADLPartner is announcing a gross sales volumei of €276.0 million for 2012, down 4.2% in relation to 2011. 2012 net salesii came to €113.8 million, compared with €122.2 million in 2011.
| At 31 December | 2012 | 2011 | Change |
|---|---|---|---|
| Gross sales volume (€ million) | 276.0 | 288.2 | -4.2% |
| 1st quarter | 74.5 | 77.9 | -4.4% |
| 2nd quarter | 66.5 | 68.3 | -2.6% |
| 3rd quarter | 63.6 | 68.1 | -6.6% |
| 4th quarter | 71.4 | 73.8 | -3.3% |
| Net sales (€ million) | 113.8 | 122.2 | -6.9% |
| 1st quarter | 30.8 | 33.7 | -8.6% |
| 2nd quarter | 26.6 | 28.1 | -5.3% |
| 3rd quarter | 26.7 | 29.4 | -9.2% |
In a difficult economic environment, ADLPartner optimized its prospecting campaigns in 2012 across its various product lines in order to tackle the volatility of commercial returns.
4th quarter 29.8 30.9 -3.6%
Alongside this, ADLPartner has stepped up its investments in new media, while its offers have been enhanced with the launch of new online platforms. Several strategic business combinations, including the recent acquisition of a stake in the agency Activis, have been carried out to support the development of digital marketing expertise.
| At 31 December | 2012 | 2011 | Change |
|---|---|---|---|
| Active open-ended subscriptions (units) |
3,184,116 | 3,284,901 | -3.1% |
| France | 2,966,200 | 3,060,456 | -3.1% |
| Spain | 217,916 | 224,445 | -2.9% |
| Gross sales volume (€ million) | 276.0 | 288.2 | -4.2% |
| France | 267.5 | 280.5 | -4.6% |
| Spain | 8.5 | 7.7 | +10.4% |
| Net sales (€ million) | 113.8 | 122.2 | -6.9% |
| France | 109.6 | 118.8 | -7.7% |
| Spain | 4.3 | 3.4 | +26.5% |
| At 31 December | 2012 | 2011 | Change |
|---|---|---|---|
| Gross sales volume (€ million) | 276.0 | 288.2 | -4.2% |
| Open-ended subscriptions | 200.1 | 200.1 | +0.0% |
| Fixed-term subscriptions | 44.3 | 48.1 | -7.9% |
| Books, merchandise, audio and video | 27.7 | 35.4 | -21.8% |
| Other | 3.9 | 4.5 | -13.3% |
| Net sales (€ million) | 113.8 | 122.2 | -6.9% |
| Open-ended subscriptions | 67.9 | 66.9 | +1.5% |
| Fixed-term subscriptions | 19.3 | 22.2 | -13.1% |
| Books, merchandise, audio and video | 23.3 | 29.3 | -20.5% |
| Other | 3.3 | 3.8 | -13.2% |
All offers were affected in 2012 by the market's difficulties; however, the partnership-based open-ended subscription range benefited from trade-offs in its favor.
ADLPartner is continuing to move forward with a long-term strategy for profitable growth, based on the recurrent nature of its open-ended subscription portfolio, its sound financial resources and the generation of value through its know-how relating to online channels.
Next date: 2012 full-year earnings on 13 March 2013 (after close of trading)
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.).
ADLPartner Investor Relations & Financial Information [email protected] tel: +33 1 41 58 72 03
Calyptus Cyril Combe [email protected] tel: +33 1 53 65 68 68
ADLPartner is listed on NYSE-Euronext Paris – Compartment C ISIN: FR0000062978–ALP - Bloomberg: ALP:FP – Reuters: ALDP.PA www.adlpartner.com
i Gross sales volume represents the value of subscriptions and other products sold.
ii Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
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