DATADOT TECHNOLOGY LIMITED — Investor Presentation 2010

Sep 8, 2010

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Company Overview – September 2010

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DataDot Technology Limited - Disclaimer

Disclaimer:

This com p an y back g round has been p re p ared b y DataDot Technolo gy Limited ( ‘DataDot” ) based on information available at the time of preparation. No representation or warranty, express or implied, is made as to the fairness, accuracy, completeness or correctness of the information, opinions and conclusions contained within this presentation.

To the maximum extent permitted by law, neither DataDot or any member of the DataDot group, their directors, employees or agents, nor any other person accepts any liability for any loss arising from the use of this presentation or its contents or otherwise arising from fault or negligence on the part of their directors , employees or agents .

General Securities Warning:

This company background is not an offer or invitation for subscription of purchase of or a recommendation of securities. It does not take into account investment objectives, financial situation and particular needs of the investor. Before making an investment in DataDot, the investor or prospective investor should consider whether such an investment is appropriate to their particular investment needs, objectives and financial circumstances and consult an investment advisor if necessary.

All Information including business forward plans in this company background should not be considered as a recommendation in relation to holding purchasing or selling, securities or other instruments in DataDot. Due care and attention has been used in the preparing this information. However, actual results may vary from projected results and any variation may be materially positive or negative . Forward plans , by their very nature , are subject to uncertainty and contingencies many of which are outside of the control of DataDot.

Past performance is not a reliable indication of future performance.

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DataDot Technolo Limited – Overview gy

DataDot Technology Limited (DataDot):

• Australian stock exchange listed in 2005 (ASX:DDT).

• Market capitalisation ~$13 million.

• Governance

• Management revamp in 2009.

• .

• Board re-structure in 2009/2010 – independent and broader skill set[1]

• • S ti ve ma or s h are h o ld er ase. b uppor j

• DNA

• Leading technologies (including CSIRO licensed DataTrace technology).

• Revised strategy with a strong focus on top line growth.

• Well positioned for growth, making a profit in the past 12 months despite GFC having strong impact in three of our major markets, and widespread auto industry turmoil in the past 2 years.

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1. see Appendix for Board Member Biographies 3
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DataDot Technolo Limited - Mission gy

Mission Statement:

- To provide customer focused asset risk management solutions for:

• Asset identification,

• Protection,

• Authentication and

• Prosecution and discrimination solutions for environmental protection.

DataDot also provides leading Asset Management services and software solutions through partnership arrangements.

DataDot provides theft deterrence and anti-counterfeit solutions in the developing world and anti-counterfeit, theft and warranty solutions in the developed world.

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Our Global Network – Manufacturin g[2]

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DDT has back-up factory redundancy for shipment and supply security .

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Our Global Network - Distribution

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Our Five Year Strate gy

F k t our ey ou comes:

1. Aggressively grow legacy microdot product globally – significant opportunity to grow from the current stable base.

2. Package DataDots into innovative financial and insurance solutions.

3. Develop new products and applications using patents to protect intellectual property as necessary.

5. 4 . Aggressively grow CSIRO licensed DataTraceDNA technology .

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Our Products: 1 . 2 . 3 . 4 . Our Partners

Slide No. 9

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1 .

Secure solutions for asset protection, authentication and identification.

• DataDotDNA[® ] and DataDot Metallic

• DataThreadDNA[TM]

• DataBaseDNA

• AssetDNA & baseline software

Actual Size 1mm

• DD Secure[TM]

Magnified DataDot

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Reported car theft in the top 73 countries amounts to 3.59 million cars p.a. Car Thefts - total p.a., top 30, ranked by country

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1,400,000
1,246,096 vehicle theft in the USA costs US$70 bn p.a.
1,200,000
1,000,000
800,000
600,000
400,000
93,133 vehicle theft in South Africa costs US$1 bn
200,000
8,486
0
# 1 # 2 # 3 # 4 # 5 # 6 # 7 # 8 # 9 # 10 # 11 # 12 # 13 # 14 # 15 # 16 # 17 # 18 # 19 # 20 # 21 # 22 # 23 # 24 # 25 # 26 # 27 # 28 # 29 # 30
ates: d om: nce: a Italy: ada: n xico: e ralia: Spain: frica: any: m land: Jpan: a den: e ysia: a land: nds: a bia: m ugal: ark: m esia: n blic: u ssia: u way: r land: land: abia: rkey: land: aria: g ece: e
Fr Ca M Aust Ger Sw Mal Po Colo Port Den Indo R No Fin Tu Ire Bul Gr
United St United King South A Switzer Netherl Czech Rep New Zea Saudi Ar
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- Future market i eline p p

Aggressive Growth of the DataDot Distribution Network

• Continue to target five to ten new supported and resourced territories per year, concentrating effort on highest theft countries.

• Establish strategic partnerships with other asset protection technology providers.

• New Distributors in:

• Argentina

• Chile

• Thailand

• Micronesia and Fiji

• New Distribution Agreements under negotiation in:

• China, Brazil, Lebanon, Ukraine, Iran

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Example of impact of DataDots on theft and i nsurance prem ums, ma or au o cus omer a wan i j t t T i

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OEM Customers - Australia

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OEM Customers – South Africa

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OEM Customers – Asia

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OEM Customers – Europe

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OEM C us omers – t S ou th A mer ca i

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2

.

A leading global solution incorporating CSIRO patented technology

• Joint venture company with CSIRO

• Engineered micro particles with unique tracers

• Unique physical properties – not replicable

• Presence and concentration detectable by specially developed portable detector

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Future Pipeline & Market Opportunities DataTraceDNA has developed a range of world-class . solutions for authentication and brand protection

• Casino chips

• Dru anti-counterfeitin g g

• Textiles such as fashion threads and carpets

• High security printing

• Bulk material product identification

• Agricultural seeds

• International Anti-Counterfeiting Coalition estimates counterfeiting to cost US Businesses US$200 to $500 b n p.a.

• Continued growth through additional international distribution agreements.

• Client funded R&D work using innovative laser analysis techniques.

• New patent pending system for product authentication.

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Theft of copper cable is a US$1bn p.a. annual problem in Africa alone.

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Our products 3. - Our Products

Global seed industry security, coating and seed enhancement

• IntelliSeed[TM]

• IntelliBright

• Seedworx , SeedXcell , Seed enhancement products

• IntelliGlow

• IntelliLabel

• DataBaseDNA and baseLine[TM]

Global seed industry is US$38bn pa, counterfeiting of seeds ranges from 30% to 65 % in developing countries.

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• IntelliSeed in combination with Seedworx products can invisibly mark seeds

• Unique reader technology can identify each individual seed

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4. Partners

• Rele en Pt Ltd g y

• baseLine – Asset Management Software

• AssetDNA[TM]

• C r me toppers i S

• Crime Stoppers Brand

• 3 year agreement

• Co-branding

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– DataDot Technology Stylised Growth Horizons

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Time DDT
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DataDot Technology Limited Consolidated Financial Results – DataDot Technology is now a profitable, cash generating business. (A$000’s)
	• Revenues � 23% 8,160 to 10,011 • Gross Profit � 39% 4,788 to 6,667 • OperatingExpenses � 16% 6,148 to 5,180
	• Net Profit after Tax � (10,817) to 931 • EBITDA � (9,187) to 1,287 • EBITDA (excl. EI) � (429) to 1,490
	• Cash at bank �136% 761 to 1,796 • Total Assets � 10% 4,667 to 5,140
	• Net Assets � 41% 2 260 to 3 171 , ,

• Operating cashflow � by 4,257 [ Outflows in 2009 of 2,383 : inflows in 2010 of 1,875 ]

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DataDot Technolo Limited - Financial Results gy

	A$000’s (Continuing Operations)	2010	2009	$000’s chg 2010 vs. 2009
	Revenues	10,011	8,160	1,851
	Gross Profit	6,667	4,788	1,879
	Net Profit after Tax	931	(10817)	11748
			,	,
	EBITDA	1,287	(9,187)	10,474
	EBITDA (excl. extraordinary items)	1,490	(429)	1,919
	C h as	1 796 ,	761	1 035 ,
	Total Assets	5,140	4,667	472
	Net Assets	3,171	2,252	919
	OperatingCashflow	1,875	(2,383)	4,258
	Current Ratio	3.07	2.16
	Return on TotalAssets(%)	194%	(2052%)
		.	.

Summar y

• DataDot Technology Limited group:

• Restructured , lean and re - focused on growth ,

• Working to a five year business plan, and

• Delivering a profit and generating cash.

• DataTrace:

• Commercialised and accepted technology,

• Stable existing customer base, and

• .

• Growing revenue with exciting product pipelines

• AgTechnix:

• New – paradigm shifting patent pending technology,

• � Fi rst “bl ue c hi p ” mu t -nat ona customer, an l i i l d

• Technology under trial with multiple customers.

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A endices pp

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DataDot Technolo Limited rou structure gy g p

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DataDot Technology Limited
(ASX Code: DDT)
ABN: 54 091 908 726
Frenchs Forest, NSW, Australia
C.S.I.R.O.
IPECO PTY.
(Research Institution -
LTD.
Aust Govt Owned)
50% 50% 72% 51% 49%
DataTrace DNA Pty. Ltd. DataDot Technology Australia Pty. DataDot Technology USA Inc. DataDot Technology (UK) Limited
AgTechnix Pty. Ltd. (AgTX)
(DTDNA) Ltd. (DDA) (DD USA) (DD UK)
ABN: 32 140 681 956
ABN: 91 112 861 060 ABN: 30 083 063 343 Company Number: 112 580 557 Company Number: 4269989
Melbourne and Frenchs Forest
Frenchs Forest, NSW. Frenchs Forest, NSW. Spokane, W.A. Norwich, UK
Manufacturing and Distribution Licence
Retained Equity - 31.25%
DataDot Technology Australia Pty.
Ltd. (Taiwan Branch) (DDA TW)
Company Number: 28997673 DataDot Technology (South Africa)
Taipei, Taiwan. (Proprietary) Limited
(DD SA)
George, South Africa.
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DD Secure: The system for business asset & property protection

The DD Secure system is designed for:

• Business and retail premises

• Construction and infrastructure sites

• Council , utility and telecom sites

• Hire and rental sites

• Farm and agricultural equipment

• Tradespersons vehicles

• Trucks and trailers

• Marinas

• School and university campuses

• G overnmen t f ac iliti es

• Business sites suffering from theft

• Residential premises

• DataDot Technology Ltd is an Australian public company operating globally and specialising in asset and property identification and protection.

• Building on that commanding position, the company with the su ort of Crime Sto ers Australia pp pp

• has developed the DD Secure System, enabling organisations to:

• Control their assets

• Reduce business costs

• Ensure assets are readily identifiable and recoverable

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- A lications pp

DataTrace is an engineered particle that generates unique . digital codes The particle is invisible to the naked eye and is suitable for a number of authentication applications.

• Brand Protection from counterfeiting,	Vector	Applications
diversion and 3rd shift. • Solvent and water based lacquers in a variety of applicators.	Ink	Liquid surfactant or powder
	Polymer	Masterbatch
	Paints & Coatings	Liquid surfactant or
• Surfactant package for paints and coatings. • Masterbatch for polymers. • Powder for all other applications.		powder
	Fibre	Masterbatch
	Paper & Packaging	Liquid surfactant or powder
	Explosives	Powder
	Metal/Glass	Powder for Dynamic Metalization process
	Concrete	Liquid surfactant or powder

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New Patent-Pending System for Product Authentication

DataTraceDNA has lodged a patent application in May 2010 for a new automated method of product authentication that will enable confirmation of the integrity of both natural and man-made items.

• The system operates on the detection of characteristic spectral responses and/or the presence of contaminants. The patent-pending system will facilitate and extend D a a t T raceDNA s o ’ ff er ng o serv ces o organ sa i f i t i ti ons th a nee t d , or w s i h , o ave t h strong scientific proof of the origin of an item or product.

• The new DataTraceDNA system will appeal to industries and companies concerned with the quality of their products, who wish to be certain they can unequivocally prove the purity, quality and provenance of products.

• The new technology will also allow companies charged with whole-of-life maintenance of materials to authenticate and vet their input waste streams.

• This capability will ensure that companies do not inherit liability for the safe disposal of competitor or generic products or materials.

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DataDot Technolo Limited – Board gy

Mr Bruce Rathie B.Com., LL.B., MBA, Grad Dip CSP, SA Fin., FAICD, FAIM Independent Non-Executive Director and Chairman

Mr Rathie joined the Board as a non-executive Director and Chairman on 16 October 2009. He has held several senior positions in investment banking and commercial law including: Managing Director, Jardine Fleming Australia Capital Ltd; Director, Corporate Finance, Ord Minnett Inc; and Director, Investment Banking, Salomon Brothers/Salomon Smith Barney Australia. In addition to listed Directorships below, Mr Rathie is a Director of EFTPOS Payments Australia Limited and Capricorn Society Limited. He is Chairman of the Remuneration & Nomination Committee and a member of the Audit and Risk Management Committee. During the past four years Mr Rathie has also served as a director of the following listed companies:

• Anteo Diagnostics Limited - Appointed 1 July 2006: Resigned 31 August 2009

• Calzada Limited * - Appointed 18 February 2010

• Compumedics Limited - Appointed 21 October 2004: Resigned 31 December 2006

• USCOM Limited * – Appointed 1 December 2006

Mr Ben Bootle, B.Agr.Ec., M.Agr.Ec, Nuffield Scholar, GAICD. Managing Director and Chief Executive Officer

Mr Bootle holds Bachelor and Master Degrees in Agricultural Economics and was a Nuffield Scholar in 2001. Ben is a Graduate of the Institute of Company Directors. He was previously Chief Executive Officer of the Perich Group of Companies, whose business interests cover agriculture, mining, manufacturing, medical research, motor racing circuit operation and property development. Mr Bootle was previously a Director of Gargaloo Pty Ltd and has held the following positions: Chairman of Macquarie River Food & Fibre Association Inc.; Chairman of Macquarie Valley Riparian Irrigator’s Association; Economic Consultant (1994 to 2000) and Research Economist with the Department of Agriculture. Mr. Bootle has previous ASX listed company experience as an Alternate Director of Freedom Nutritional Products Limited.

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DataDot Technolo Limited – Board gy

Ms Alison Coutts B.E (Chem), MBA, Grad Dip Biotech Independent Non-Executive Director

Ms Coutts joined the Board as a non-executive Director on the 1st July 2010. Ms Coutts has degrees in Chemical Engineering and Business Administration, a Graduate Diploma in Biotechnology and extensive experience across a number of industry sectors and disciplines. This includes international engineering project management with Bechtel Corporation in the UK, USA and NZ, strategy consulting, management training and organisational structuring with Boston Consulting Group, and executive search with Egon Zehnder. Ms Coutts has worked more recently in finance and investment banking, with a special focus on assisting young innovative companies with the development and implementation of their growth strategies and commercialisation of their technologies. She is a member of the Audit and Risk Management Committee and the Remuneration and Nomination Committee. Ms Coutts is Chair of CSIRO’s Health Sector Advisory Council. During the past four years Mrs Coutts has also served as a Director of the following listed company:

• Clean Global Energy Limited

Mr Gary Flowers B.Comm., LL.B., FAICD Independent Non-Executive Director

Mr Flowers joined the Board as a non-executive Director on the 27[th] November 2007. Until 2007 Mr Flowers was Managing Director and CEO of Australian Ru g b y Union , CEO of SANZAR and a Council Member of the International Ru g b y Board. He was previously National Managing Partner of Sparke Helmore Lawyers. He is currently Non-Executive Director and Chairman of DataTraceDNA Pty Limited, Chairman of the Advisory Board to Mainbrace Constructions Pty. Ltd, Director of Ethiad Stadium and Chief Operating Officer for the Mirvac Group. He was Chairman of the former Audit Committee, is Chairman of the Audit and Risk Management Committee and is a member of the Remuneration and Nomination Committee.

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