DATADOT TECHNOLOGY LIMITED — Investor Presentation 2007

Nov 18, 2007

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Flexible Asset Protection Solutions for Manufacturers, Brand Owners, Distributors, Utilities, Defence & Governments

DataDotDNA

• World LEADERS in IDENTIFICATION TECHNOLOGY

• Creation of a Global Market

• FIRST mover

• Advantage of

• Australian based – ASX listed since January 2005

• Now Operating in 30 countries and expanding rapidly Original Target Market:

• Global automotive companies

• Problems We Solve:

• Diversion, illegal overruns (3rd shift), illegal warranty claims, grey marketing,counterfeiting, theft, vehicle rebirthing, organised retail theft

DataDotDNA IP

• Proven technology

• Protected IP

• Scalability

• Manufacturing system easily replicated

• DataTraceDNA - A powerful JV alliance with the CSIRO

The Numbers

� Global Market Growth Forecasts

• Counterfeiting costs business $100 billion today

• By 2012 more than $500 billion

• Car theft in Australia c.$300m per yr

� DataDot Growth Potential:

• Sales of goods increased from $5.4m in 05 FY to $10.5M in 07 FY (94% inc).

• South Africa experiencing rapid revenue growth (07 FY 135% inc)

• Australasia strong revenue growth (07 FY 42% Inc)

• 07 FY Core EBITDA shows 169% improvement on prior 06 FY

• DatatraceDNA adds exciting new market opportunities

About DatatraceDNA

• Inert and invisible Tracers that are incorporated into the molecular structure of a product

• Inorganic, clear and tough enough to persist in any conditions for the life of the product

• DatatraceDNA can be added to a wide range of materials and products including paints, coatings, polymers, adhesives, cement, explosives, paper, packaging and many more…

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• Our portable digital reader, The Authenticator (pictured right), is a powerful smart device that instantly validates a product containing DatatraceDNA

The Future

2008 and Beyond Vision: “ To provide organisations with the tools and systems to protect their assets & intellectual property and to enforce their manufacturing, licensing & distribution contracts

Target industries globally include motor vehicle, marine, pharma, spare parts, high security, cosmetics, defence, aerospace, and textiles.

Strategy

• Transitioning from a one product company to a multi-product company solving broader and larger problems for global corporations

Tactics

• add complementary security products from CSIRO and other sources

• vertical integration to achieve production savings

• think globally, act locally

• focus on the northern hemisphere

• carefully manage growth, secure adequate capital

• continue to innovate and refine products to meet market needs

• leverage customer, partner & investor business networks

• expand our channel & direct sales staff

• develop & enhance marketing collateral & programs

• Partner with Governments and Police Agencies

• Partner with secure local established companies to manufacture and distribute DataDots and DataTrace

Thank you

Annexure

• Corporate

• Sales

• Sale of Goods by Segments

• Unit Sales

Corporate

	149,577,480 Shares on issue
	$ 33,654,933 $0.225 Market cap
	89,638,796 59.93% Top 20
	7,350,000 KTM Capital Pty Ltd & related parties 13,068,000 Management 20,418,000 Options Issued

Sales

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US
Lexus
Yamaha
return
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• Sale of Goods ▲ 34% on STLY

• Yamaha returned as customer in Oct 06

• Decline in revenue due to Lexus recall ending

Sale of Goods by Segments

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Unit Sales

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