DATADOT TECHNOLOGY LIMITED — Board/Management Information 2008

Feb 6, 2008

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DataDot Technology Limited ABN 54 901 908 726

Stock Exchange Announcement

7 February, 2008

APPOINTMENT OF EXECUTIVE DIRECTOR

The Directors of DataDot Technology Ltd (ASX:DDT) are pleased to announce the appointment of Ms Connie Lo as an executive director.

Ms Lo has been engaged by DDT as a consultant specialising in capital markets and investor relations for a minimum three years from November 2007.

Under the terms of engagement Ms Lo will receive consultancy fees and an initial grant of 500,000 ordinary share options which shall vest on and be exercisable from April 30, 2008 or, if shareholder approval has not been sought and obtained by then, on the date on which shareholder approval is obtained. The strike price of these initial options is $0.25 and they will expire 5 years from the date of vesting.

On completion of three years’ continuous engagement, Ms Lo will also be entitled to a further 1,500,000 share options. These further options will vest subject to satisfaction of agreed performance criteria and receipt of shareholder approval. They will also have a strike price of $0.25 and will expire 5 years after vesting.

Ms Lo’s previous positions include Group Finance Specialist, Corporate Development and Strategic Planning, International SOS Limited; Manager, Investor Relations, M+W Zander Facility Engineering Limited; Trader’s Representative, DBS Vickers Securities (Singapore) Pte Ltd; and Assistant Vice-President, Private Client Services, Vickers Ballas & Co Pte Ltd.

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The Chairman of DDT, Mr Allan Farrar, said: “We are very pleased to have secured the services of Ms Lo, who brings to the Board an additional level of experience of capital markets and investor relations, particularly in Asian markets.”

About DataDot Technology

DataDot Technology is a global leader in the development of asset-based product identification and authentication, having developed four leading-edge identification technologies that allow assets and their component parts to be uniquely marked and identified. It's akin to creating a unique asset-based DNA for products. DataDot Technology's asset identification technologies have wide product application, and the potential to penetrate global markets in the automotive, marine, clothing and industrial materials sectors. Our technologies are supported by our worldwide verification database.

DataDot technologies have gained acceptance in a number of countries around the world, and are currently represented in Australia, Bangladesh, Canada, China, Hong Kong, India, Indonesia, Lithuania, Malaysia, Malta, Mexico, the Netherlands, New Zealand, Norway, Pakistan, Poland, Russia, South Africa, Sri Lanka, Sweden, Taiwan, Thailand, the United Kingdom and the United States of America.

For more information contact:

Mr Ian Allen Chief Executive Officer DataDot Technology Limited Phone: +612 9975 4777 Fax: +612 9975 4700 Web: www.datadotdna.com

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