DATADOT TECHNOLOGY LIMITED — AGM Information 2011

Nov 3, 2011

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CEO Presentation
2011 AGM
4 [th] November 2011
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Ben Bootle CEO – DataDot Technology Ltd

November 4, 2011

DataDot Technology Limited - Disclaimer

Disclaimer:

This presentation has been prepared by DataDot Technology Limited („DataDot”) based on information available at the time of preparation.

General Securities Warning:

This presentation is not an offer or invitation for subscription of purchase of or a recommendation of securities. It does not take into account investment objectives, financial situation and particular needs of the investor. Before making an investment in DataDot, the investor or prospective investor should consider whether such an investment is appropriate to their particular investment needs, objectives and financial circumstances and consult an investment advisor if necessary.

All Information including business forward plans in this presentation should not be considered as a recommendation in relation to holding purchasing or selling, securities or other instruments in DataDot. Due care and attention has been used in the preparing this information. However, actual results may vary from projected results and any variation may be materially positive or negative. Forward plans, by their very nature, are subject to uncertainty and contingencies many of which are outside of the control of DataDot.

Past performance is not a reliable indication of future performance.

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Introduction

Business conditions have improved during the first quarter for 2011/11 for DataDot Technology Limited (DataDot) and sales from existing customers are beginning to return to the levels recorded prior to the Japanese tsunami.

The volume and quality of new business development activities that have been building during the quarter are in line with management‟s expectations. Business development highlights are outlined in the slides to follow.

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DataDotDNA[® ]

Secure solutions for asset protection, authentication and identification.

• DataDotDNA[® ] and DataDot Metallic

• Stainless Steel DataDotDNA[® ]

• DataThreadDNA[TM]

• DataBaseDNA

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• assetDNA software

Magnified Actual Size DataDot 1mm

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DataDotDNA[® ] system: Accurate identification results in successful prosecution.

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Deterrence/ Identification displacement

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Prosecution
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Business development highlights DataDot Technology Limited - Asia Pacific

• Enhanced value proposition for all Australian motor vehicle OEMs has been developed and is being presented to Australian OEM‟s.

• Club Marine Insurance and DataDot are expanding their Insurance program to New Zealand in Q2 FY11/12.

• DataDot has partnered with Assa-Abloy and Crime Stoppers Australia to overtly and covertly mark certain items prone to shoplifting, in a program being piloted at a major hardware retailer.

• Launch of a new program combining DataDotDNA [®] bicycle theft prevention kits with a new Assa-Abloy Lockwood branded bicycle-lock.

• In FY11/12, DataDot will open a sales and technical support unit in India.

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Business development highlights DataDot Asia Pacific - Distributor Initiatives

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• Asset Protection Products International (APPI)

DataDot and APPI have launched DataDot Theft Protection Insurance. This combined insurance and DataDotDNA [®] product has been developed for the Australian and New Zealand auto-aftermarket (retail market). The product is underwritten by Virginia Surety (Australia).

• DataDot Taiwan

Production run-rates and sales are almost 50% higher than the same period for the prior year.

• DataDot Taiwan has been conducting successful police engagement programs within the construction and heavy equipment sectors.

• DataDot Thailand

DataDot Thailand launched in Bangkok at a media function on 1st October. It was a media success, generating over 30 newspaper, television and radio news items, and has resulted in our first orders of DataDotDNA Kits into Thailand.

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Business development highlights DataDot - Americas

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“Project Thor” DataDots now shipped to first USA customer:

• “Project Thor” DataDots – stainless steel DataDots have been shipped to a large Southern USA electrical utility for protection of standing electrical infrastructure.

• This new DataDot in its 1 mm variant, can contain a 17 digit alpha-numeric character series (such as a motor-vehicle VIN or other customised series).

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1 mm
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Thor DataDots are capable of being
made from materials optimised for
their application environment.
Stainless Steel (shown left) is
resistant to heat and UV light
exposure, making it ideal for
permanent marking of exterior
assets exposed to heat, sunlight
and cold.
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Business development highlights DataDot Americas - Distributor Initiatives

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• DataDot Dealer Services (DDDS) – auto-aftermarket distributor DDDS has brought on two new Auto Dealer Groups and has also obtained a new major auto dealer customer who owns over 80 dealerships.

• DataDot Mexico - distributor

DataDot Mexico has executed a supply contract with GNP Insurance Company, one of the largest insurers in Mexico. GNP apply DataDotDNA free of charge to selected insured vehicles.

• South America - distributors

• DataDot Chile is working with the Chilean government on theft reduction programs.

• DNA Security, Brazil has informed DDT it intends migrating its existing impact stencil car marking to DataDotDNA [®] This is likely to amount to several hundred thousand DataDotDNA [®] kits.

• CarDot, Argentina took delivery of a $50,000 order of DataDotDNA [®] kits in July and is commencing a program to mark cars with a large local insurer. CarDot is also working with government on crime and theft reduction strategies involving DataDot.

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Business development highlights - DataDot Europe Subsidiary Initiatives

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• DDUK – subsidiary

• Carole Nash, the UK‟s foremost insurance broker, in conjunction with Lumley Jacobs, has arranged for each of its motorcycle policy holders to receive a free motorcycle DataDotDNA [®] kit.

• DDUK has entered into a sales agreement with Eland Cables Limited for the sale of DataDot technologies into the electrical cable market. Using a proprietary technique, DataDotDNA [®] and DataTraceDNA [®] will be applied to electrical cables and cable accessories.

Managing Director of Eland Cables, Mr Philip Brown:

“we are excited about developing this break-through, value-added product for the protection against theft of electrical cables and with working with DataDot. We believe this will result in increased sales of both companies’ products through this alliance.”

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Business development highlights DataDot Europe - Distributor Initiatives

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• DataDot Italia - distributor

DataDot Italia is pursuing a number of initiatives with other auto OEMs and fleet customers.

As a distributor for DataTraceDNA [®] DataDot Italia is working on a range of exciting DataTraceDNA [®] opportunities with a number of clients.

• DNA Program Polska (Poland) - distributor

Final discussions with another vehicle manufacturer will expand the auto OEM customers in Poland to five. Two major insurance initiatives are progressing.

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Business development highlights DataDot South Africa - Distributor Initiatives

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• South Africa

• DataDot‟s licensee, DataDot Technology South Africa (DDSA), has secured a number of additional auto OEM customers for “Whole of Vehicle Marking” utilising DataDotDNA [®]

• DataDotDNA [®] Production capacity (provided under our licensing agreement by DDT) has been increased (two-fold) to manage the increased volume, including the opening of a new dedicated factory to service one major OEM in South Africa and provide additional backup capacity to existing OEM clients and new customers.

• The motor vehicle market in South Africa exceeds 600,000 vehicles per annum, of which DDSA has gained a substantial proportion as vehicle manufacturers and distributors prepare for mandatory whole of vehicle marking.

  • Currently 18 auto OEM brands have chosen DataDotDNA [®] for their vehicle marking solution.

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Global seed industry security, coating and seed enhancement

• IntelliSeed[TM,]

• IntelliBright,

• Seedworx, SeedXcell, Seed enhancement products,

• IntelliGlow,

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• IntelliLabel, and

• assetDNA[TM] .

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Global seed industry is US$42bn
p.a., counterfeiting of seeds
ranges from 30% to 65% in
developing countries.
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Business development highlights AgTechnix Pty Limited

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• AgTechnix Pty Limited (AgTechnix) has achieved initial sales, and repeat sales of IntelliSeed[TM] and its advanced polymer seed coating products into markets including Australia, India and China.

• AgTechnix has commitments for sales in India with orders commencing in Q2/Q3 FY11/12 in line with seed coating season. Pilot trials continue with most of the top ten Indian seed companies (India is the world‟s largest agricultural producer).

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• AgTechnix is also working on projects in:

• SE Asia: Taiwan, China, Thailand, Philippines, Malaysia and Indonesia. Trials intended to support potential sales in a number of these countries in FY2013.

• Europe: various opportunities being pursued and headway made with major EU based agri-business companies.

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DataTraceDNA[® ] system: A leading global solution incorporating technology developed in association with the CSIRO.

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• Engineered micro ceramic particles with unique tracers,

• Presence and concentration detectable by specially developed portable reader,

• Awarded prestigious DuPont “Innovation Prize” in 2008

• Featured in the Australian Technology Showcase from November 2010 onwards.

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“If terrorism did not exist,
counterfeiting would be the most
damaging criminal act of the early
21st century. Every year counterfeit
products and illegal overruns rob
companies & governments of
hundreds of billions of dollars and
counterfeit drugs & spare parts kill
thousands of people.”
The World Customs Organisation
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Business development highlights DataTrace DNA Pty Limited

DataTrace DNA Pty Limited (DataTrace) has already achieved nearly 50% . of the last year’s revenue in Q1 FY11/12

It is expected that last year‟s total revenues will be exceeded by late Q2 or early Q3 FY11/12.

DNA[®] as an This is due to the continuing interest in and acceptance of, DataTrace effective anti-counterfeiting and authentication system by major global customers. DataTraceDNA[®] is presently being trialled by a growing number of companies.

A selected list of activities during the last quarter can be found listed on the following slides

( Please note, because DataTrace is a high security solution provider, it is often prevented by confidentiality agreements from disclosing the names of its customers and co-operation partners)

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Business development highlights DataTrace DNA Pty Limited

1. A top-three European pharmaceutical company implemented DataTraceDNA [®] technology for protection for one of its block-buster drugs against counterfeiting.

2. Coats plc (“Coats”), the world‟s leading industrial threads and consumer crafts business, and VTTM Holdings LP (“VTT”), provider of “VerifiTT[TM] ”, a unique anticounterfeiting technology incorporating DataTraceDNA [®] , have formed a joint venture company, CoatsVTT Limited (“Coats VTT”).

CoatsVTT has been granted global rights to use VerifiTT[TM] technology, incorporating DataTraceDNA [®] , as protection against counterfeiting and related fraudulent use of global fashion brands in textiles, garments, apparel and related textile products. Coats plans to use the technology in a unique traceable thread that uses the verification properties of DataTraceDNA [®] to combat counterfeiting and improve chain of custody management in the textiles industry.

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Business development highlights DataTrace DNA Pty Limited

1. DataDot‟s Chinese subsidiary (DDT Asia) has signed a DataTrace distribution agreement with Centenary Limited, a Hong Kong company that packages cigarettes for a number of Chinese tobacco companies and has a stake in eliminating widespread counterfeiting in the Chinese tobacco industry.

2. Leading European supplier of construction materials is about to start a pilot production trial using DataTraceDNA [®] material for authentication and warranty.

3. DataTraceDNA [®] technology has been selected by a large government-owned utility in Asia for protection and authentication of its electric meter seals.

4. One of the global technology leaders in the bearing industry will incorporate DataTraceDNA [®] into its products as a brand protection and anti-counterfeiting initiatives.

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Business development highlights DataTrace DNA Pty Limited

1. Major manufacturer in the industrial assets industry in South America will introduce DataTraceDNA [®] coatings as a security and warranty feature.

2. TraceCoat[TM] , the metal, glass and plastic coating product announced in January 2011, combining DataTrace and Surface Technology Inc.‟s technologies, is under evaluation for proof of concept.

3. Manufacturing capacity for AuthentiCable[TM] , the anti-theft product for copper and aluminium cable, is being enhanced to enable production-scale trials to commence with cable manufacturing companies in North America.

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Business development highlights DataTrace DNA Pty Limited

1. DataTrace is currently in the development phase to enlarge and diversify its taggants and detection device technology.

2. Laser Induced Breakdown Spectroscopy (LIBS) authentication technology continues to be enhanced in funded R&D projects with large corporate clients. These exciting opportunities are in mining services, for the identification of ore versus waste and in building materials for life-cycle management, quality control and identification.

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Business development highlights DataTrace & Relegen P/L – Customs and Border Protection

Real-time armour trackin ca abilities for Australian Customs y g p

AT A GLANCE:

Benefits

Customer

Australian Customs and Border Protection Service

Objective

Real-time views of all assets in multiple armouries and in service with Customs Officers

Solution

• assetDNA software from Relegen

• assetDNA intelligent multi-layer tagging solutions from Relegen

• RFID technology from HID Global

DataTraceDNA[®] from DataDot Technology

Implementation services from Relegen

Benefits

The ability to track assets uniquely and a real-time view of all assets in the armouries and in service

Increased staff productivity managing a considerable arsenal of weaponry and protective equipment

Enhanced safety by ensuring officers are issued the correct equipment, in proper working order

Improved security with proof of ownership and early detection of missing weapons

Improved life-cycle management of assets for inspection, maintenance, repair or replacement

See the full story on DDT Website:

www.datadotdna.com/au/datatrace_applications.php

Photo: Customs & Border Protection

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New Global Sales Director

Ritchie Bloomfield

DataDot Technology Limited has appointed a Global Sales Director Mr Ritchie Bloomfield.

Ritchie has over 15 years experience in senior operations, sales, marketing and business development roles in technology-based organisations.

He was previously Vice-President, Sales and Marketing for Cap-XX, a world-leading provider of high power, high energy super-capacitors.

Ritchie commenced employment on 24[th] October 2011.

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New European Sales Director

Andrew Winfield

DataDot Technology Limited‟s European subsidiary, DataDot Technology (UK) Limited (DDUK) has appointed a European Sales Director, Mr Andrew Winfield.

Andrew has extensive international distributor management and direct sales experience in a variety of industries including transport, oil and gas, water, agriculture and renewable energy, coupled with a sound technical background. Andrew was previously Export Sales Manager for Permastore Limited, a UK based provider of worldwide containment solutions. Andrew will commence in 14[th] November 2011.

Phil Kibler (MD – DDUK)

Phil Kibler, Managing Director of DDUK since 2002, will retire effective 31[st] December 2011, but will take a part-time consultancy role with DDUK in 2012.

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DataDot - Awards & Recognition

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• NAB Agribusiness Award for Excellence – Technology & Innovation Award (2010)

• DuPont Innovation Award – Agriculture & Food Production (2010/11)

• Ag Innovation Showcase, St. Louis, USA (May 2011)

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• Featured in Australian Technology Showcase

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