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DAKTRONICS INC /SD/ Director's Dealing 2010

Mar 11, 2010

32225_dirs_2010-03-11_81c5c7a7-84e6-4284-ac05-5fc2cad64319.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: DAKTRONICS INC /SD/ (DAKT)
CIK: 0000915779
Period of Report: 2010-03-10

Reporting Person: MORGAN JAMES B (Director, CEO & President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-03-10 Common Stock S 1100 $8.0936 Disposed 1453330 Direct
2010-03-10 Common Stock S 4900 $8.07 Disposed 1448430 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 41554 Indirect

Footnotes

F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 8, 2010.