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Dabur India Ltd. — AGM Information 2020
Sep 3, 2020
59077_rns_2020-09-03_3362c234-0a69-4681-bbe5-e148a3f51b17.pdf
AGM Information
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Ref: SEC/SE/2020-21 Date: September 3, 2020
Scrip Symbol: NSE - DABUR, BSE Scrip Code: 500096
To, Corporate Relation Department BSE Ltd. Phiroze Jeejeebhoy Towers Dalal Street, Mumbai- 400001
National Stock Exchange of India Ltd. Exchange Plaza, 5th Floor Plot No. C/1, G Block Bandra - Kurla Complex Bandra (E), Mumbai -400051
••.~i.l^
Sub: Presentation made at 45th Annual General Meetinq (AGM) of the Company
Dear Sir(s),
With reference to the captioned subject, please find attached herewith copy of the presentation made to shareholders at the 45th AGM of the Company held today i.e. 3rd September, 2020.
The presentation is also available on the website of the Company at www.dabur.com.
This is for your information and records.
Thanking You,
Yours faithfully,
For Dabur India Limited
(A K in) EVP (Finance) and Company Secretary
End: as above
DABUR INDIA UMFTED. Punjabi Bhawan. 10, Rouse Avenue. New Delhl-110 002, Tel.: +91 11 71206000 Fax: +91 11 23222051 Regd. Office: 8/3, AsafAII Road. New Delhi -110 002 (India) PAN: AAACD0474C. CIN: L24230DL1975PLC007908, Email: [email protected], Webslte: www.dabur.com
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FY20 Performance
Our Growth Strategy
Dabur - Brief Overview

Dedicated to Innovation Committed to Care


A Leader in Ayurveda and Natural Healthcare A Leader in Ayurveda and Natural Healthcare


Dedicated to the Health & Well-being of every household Dedicated to the Health & Well-being of every household





covering ~6.7
mn outlets


Dabur - Brief Overview Our Growth Strategy


FY20 Performance

| INR 8,704 crFY20 Revenue | INR 1,445 crFY20 PAT | 20.6%FY20 Operating Margin |
|---|---|---|
| FY20Reported Growth % | Growth in 11 monthsending 29 Feb'20* | |
| Consolidated Revenue | 2.0% | 6.4% |
| India FMCG Volume | 1.1% | 6.2% |
| International Business | 4.9% | 6.9% |
| Operating Profit | 3.0% | 11.3% |
| Consolidated PAT | 0.2% | 7.9% |
| Consolidated PAT before Exceptional | 5.8% | 12.8% |
While the first 11 months of FY20 saw a revenue growth of 6.4%, March 2020 was impacted on account of Covid induced lockdowns leading to 2.0% revenue growth in FY20


MAT Mar'20 vs MAT Mar'19 – Increase in Volume MS (in bps)



International Business grew by 4.9% in FY20
Markets like Egypt, SSA, Hobi and Namaste posted strong CC growths in FY20
FY20 Constant Currency Growth %




FY20 ROIC: 43.5%




Dabur - Brief Overview FY20 Performance
Our Growth Strategy



Driving Innovation
GTM Approach
Cost and Cash Flow Management
ESG Focus


Power Brands Strategy

Staying the course on power brand strategy and driving growth through investments, innovation and distribution reach expansion for these brands



- Surge in penetration during Covid on account of its immunity benefits
- Extended usage beyond winters
- Entering adjacent categories through modern formats for youth & kids






- Surge due to health and immunity benefits
- Launched value added variants
- Extending usage through modern and convenient formats





- Modernizing formats
- Extended portfolio through Dabur Soda Fizz
- Using Digital Media to connect with millennials


- Extending the Dabur Lal Tail equity with the launch of Dabur Baby Care products
- Communicating Ayurvedic positioning
- Enhancing distribution




- Reinforcing Ayurvedic positioning
- Extending the range through convenient formats like lozenges and hot sip
- Launched Dabur Honitus Adulsa Cough Syrup




- Communicating World's No. 1 hair oil proposition
- Connecting with millennials through premium variants - Dabur Amla Aloe Vera Hair Oil
- Dabur Badam Amla Hair Oil added as third flanker brand
- Strengthening core brand through aggressive spends



- Fastest growing toothpaste in the country
- Extending the brand to premium formats
- Growing the rural franchise through LUPs
- Connecting digitally with millennials


- Scaling up the Vatika franchise in India
- Launched Vatika Ayurvedic Shampoo
- Cross-pollinating international portfolio in India through premium variants
- Extending distribution reach


- Entered PET category
- Entered value added milk category through Real Frappe
- Launching premium health focused variants



Driving Innovation


Range of Health Juices, Immunity Boosting Products
Products in the Oral Care and Hair Care Space
Wellness Range of Juices, Golden Milk and Real FrutORS
Products in the Oral Care and Personal and Home Hygiene Space






Value Added Milk Apple Cider Vinegar Entering new categories in International Business





Consumer Marketing Reorientation


Consumer Marketing Reorientation

Re-purpose Brand Communication in COVID Context

Retool Media Mix in current context
#VocalforLocal



Around Immunity and Germ Protection in Healthcare

Repurpose Brand Communication




Around Germ Protection in Personal Care


Brand Communication


Around Immunity and Wellness in Foods

Repurpose Brand Communication






Retool Media Mix in current context
DD
DD garnered unprecedented ratings
Presence on old classic mythological content like Ramayan & Mahabharat

Sponsorships across Shri Krishna & Vishnu Puran


Digital Spends up from 4% LY to 14%
30-Jun Lockdown Situation 3 13 Total 234 TY in Q1 234 mn impressions


#VocalforLocal




GTM Approach



Rapid S&OP
Weekly Rapid S&OP with Cross-Functional Team reviewing of secondary trends to respond to changing demand patterns
Go Direct for 95% E comm Business 95%+ of E-Com business moved direct


Continuous Replenishment System Roll-Out of New CRS Module for more scientific management of Inventories
E-comm first launches Co-creation of Products


Core Stocky Migration
Roll-Out of New Drishti Module completed across 72% of stockist despite Covid
International Business
- Expanded the e-commerce footprint from 3 sites last year to 50+ sites this year
- New Distributor Appointments in GCC, Jordan, Iraq and Malaysia



Excellence in Manufacturing and Supply Chain


Manufacturing Locations in India


300 bps
Improvement in OEE in FY20 to touch 75%
7% Increase in production over previous year
INR 377 cr Capex in FY20


Streamlining Supply Chain during Covid

Severe disruptions in Supply Chain with units of Suppliers and Vendors under lockdown

All CFAs closed in the initial days

Restricted truck movement also led to disruptions in supply of RM/ PM and FG

Forced closure of Supplier units based in Red Zones hurting supplies
Export-Import delays at Ports
Procured permissions and commenced operations at all CFAs and suppliers
Deployed smaller vehicles to transport key raw materials in the absence of trucks

Initiatives taken in Supply Chain
Alternate packaging solutions were developed, and new suppliers identified

Import substitution with local raw material


Streamlining Manufacturing


All factories are currently operational at near normal levels
Safety protocols implemented to ensure the facilities remain COVID-Free


Capacity Augmentation



Cost and Cash Flow Management


Project in India for cost optimisation and value enhancement across various levers of business using ZBB methodology
Levers under consideration include

Raw and Packaging Material Spends
Logistics Spend
Indirect Spends

Net Revenue Management (Pricing, CP and TP Spends)
Manufacturing Costs

Cash Flow Management

Selectively extended credit to our distribution partners wherever they were facing liquidity issues

Debtors: Mobilized collections through RTGS and NACH

Cash flows were managed through daily monitoring of Collections and Payments to optimize the same



Technology Enhancement and Employee Well-being



As we progressed through various phases of lockdown, we ensured employee safety and productive work practices

WFH Work from Home was swiftly implemented with comprehensive guidelines
Frequent employee communication from CEO and HR

Medical Insurance
Comprehensive guidelines issued and implemented for employees to ensure safe working practices across Corporate, Regional Sales offices & manufacturing units
Also covered 600 CFA staff and 2,385 SSMs with Medical Insurance

Safety Protocols With our offices opening and employees coming back to office, we are making sure that Social Distancing and Hygiene practices are rigorously followed to ensure employee safety

Employee Recognition
Recognising Contributions and Celebrating Heroes
Identifying Talent and step up opportunities

Resource Mobilization Redeploying resources where needed most . ----------
Bringing back workmen, deploying contractual workers


Virtual Webinar by Dr. Parmeshwar Arora on "Employee Wellness in times of Covid-19 – the Ayurvedic Way"
Distribution of Safety and Immunity Kits to employees

Regional and Corporate Tie Ups with Hospitals and Labs to ensure easy access of medical facilities


ESG Focus


Dabur Group has committed INR 21 crores towards Support and Relief Activities for Covid

For Frontline Police Personnel, Health and Sanitation workers
Distributed Health and Safety Kits to Frontline Police Personnel, Health and Sanitation Workers

For Covid Support and Relief
For Migrant Workers

For Communities
Special Communication to thank frontline
Corona warriors

Supported the 10,000 bed Covid centre on the outskirts of Delhi
Operating a mobile Covid testing van in Noida
Nutritious meals were provided to families of migrant workers and urban poor, who were the most severely hit by the lockdown across India
Stitched and Distributed Face Masks




Swasthya Aur Suraksha
Conducted Safe & Nutritious Foods (SNF) campaigns at 30 schools
---------- 1.5 lakh patients examined at 1,208 health camps in FY20 ----------
Held 34 Self Defence Training Sessions in 12 schools for 1,333 students
Water, Sanitation & Hygiene (WaSH)
Constructed around 4,000 household toilets till date ----------
52 villages achieved Open Defecation-Free status

Promotion of Education
14,482 kids in 55 schools in 6 states benefited by School Support Programme
25,000 girl students reached through Dabur Amla Hair Oil 'Tu Padhti Ja, Tu Badhti Ja'

Environment Sustainability Project
4,820 acres of land under cultivation of medicinal herbs
6,947 Farmers engaged in cultivation of medicinal herbs
---------- 1,800 farmers involved in bee-keeping

Water Conservation
1,200 families benefited from Desert Bloom,
a project which uses costeffective, eco-friendly community-based technologies to harvest water in rural Rajasthan





Driving Innovation
GTM Approach
Cost and Cash Flow Management
ESG Focus
Remaining dedicated to the Health and Well -Being of every Household…
Thank You
