CREATIVE REALITIES, INC. — Director's Dealing 2022

Jun 17, 2022

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: CREATIVE REALITIES, INC. (CREX)
CIK: 0001356093
Period of Report: 2022-03-22

Reporting Person: MILLS RICHARD C (N/A)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2022-03-22	Stock Options (right to buy)	$2.53	A	160000	Acquired	2030-05-20	Common Stock (160000)	Direct
2022-06-15	Stock Options (right to buy)	$1	A	1000000	Acquired	2025-06-15	Common Stock (1000000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	702259	Direct
Common Stock	87976	Indirect

Footnotes

F1: The Reporting Person is a principal of RFK Communications, LLC and has voting and investment power for this entity.

F2: On June 1, 2020, the reporting person was granted an option to purchase 480,000 shares of common stock. The option vests in three equal annual installments based on certain performance criteria for each of the fiscal years ending December 31, 2020, 2021, and 2022. The performance criteria for 2021 have been met, resulting in vesting of the option as to 160,000 shares.

F3: The option becomes exercisable, if at all, based on price per share as follows: 50,000 shares vest at a share target price of $2.00; 100,000 shares vest at a share target price of $3.00; 150,000 shares vest at a share target price of $4.00; 200,000 shares vest at a share target price of $5.00; 250,000 shares vest at a share target price of $6.00; and 250,000 shares vest at the "Guaranteed Price." The "Guaranteed Price" has the meaning as defined in the Agreement and Plan of Merger by and among Reflect Systems, Inc., Creative Realities, Inc., CRI Acquisition Corporation and RSI Exit Corporation dated as of November 12, 2021 (the "Merger Agreement") (as filed with the SEC on Form 8-K dated November 12, 2021) and means (a) $6.40 per share, or (b) $7.20 per share if and only if certain customers set forth in the Merger Agreement collectively achieve over 85,000 billable devices online at any time on or before December 31, 2022.