CREATIVE NEWTECH LIMITED — Regulatory Filings 2021

Jun 8, 2021

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Date: 08[th] June 2021

To, The Manager Listing Department National Securities Exchange of India Limited Exchange Plaza, Bandra Kurla Complex, Bandra (East) Mumbai- 400051

Sub: Announcement for supply of Honeywell air purifiers.

Dear Sir,

We are pleased to enclose a copy of press release regarding agreement to supply Honeywell air purifiers.

Kindly take the same on record.

Thanking you.

Yours Faithfully

For Creative Peripherals and Distribution Limited

Tejas Doshi Company Secretary and Compliance Officer

Date: 08[th] June 2021 Place: Mumbai

Creative Peripherals and Distribution Limited

Registered Office: 3[rd] and 4[th] Floor, Plot No 137AB, Kandivali Co Op Industrial Estate Limited, Charkop, Kandivali West, Mumbai – 400 067 | Tel. : 91-22-5061 2700 |

Email: cs@ecreativeindia.com | Website: www.ecreativeindia.com | CIN: L52392MH2004PLC148754

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Business Update Release

Further expanded product portfolio with Honeywell

Signed Agreement to supply range of Honeywell Air Purifiers

Mumbai, 08[th] June 2021: Creative Peripherals and Distribution Limited (NSE: CREATIVE) market specialists for experiential products in IT, Imaging, Lifestyle, and Security domains with a pan-India presence, is pleased to announce that it has expanded its portfolio of Honeywell products to include a range of air purifiers and related parts.

Creative Peripherals further expanded its agreement with Honeywell to supply a broad range of air purifiers and related components such as compound filters. The Company, through its subsidiary in Hong Kong, would supply these products to Honeywell.

The agreement deepens Company’s relationship with Honeywell and strengthens the Company’s position as the licensee of choice for such premium international brands.

Management Comment:

Commenting on this development, Mr. Ketan Patel, Chairman & Managing Director of Creative Peripherals & Distribution Limited said:

“I am happy to announce that our Company has expanded its association with Honeywell to include a range of air purifiers.

This product range includes various types of air purifiers as well as related components. We see a huge pick-up for such products especially from enterprises in urban regions where rising pollution levels are a serious health concern for the masses. These products join a large and growing portfolio of Honeywell products that we currently offer.

This development further solidifies our position as the licensee of choice for premium international brands such as Honeywell, to enter and proliferate in new markets. We are very proud to have earned such recognition and trust from this Fortune 100 company and expect this to encourage other global brands to partner with us for the licensing model of business.

Our journey so far with Honeywell has been very fruitful and we foresee a rewarding long-term association ahead. With our Hong Kong subsidiaries in place, we are fully equipped to scale up our international operations. I would like to thank all our employees and stakeholders for their continued hard work and support in our growth.”

Creative Peripherals and Distribution Limited

Registered Office: 3[rd] and 4[th] Floor, Plot No 137AB, Kandivali Co Op Industrial Estate Limited, Charkop, Kandivali West, Mumbai – 400 067 | Tel. : 91-22-5061 2700 | Email: cs@ecreativeindia.com | Website: www.ecreativeindia.com | CIN: L52392MH2004PLC148754

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Company Overview

Established in 1992, Creative Peripherals and Distribution Limited is a well-established company in India’s Information and Communication Technology distribution market. Through a robust network of partners and distribution channels, the Company has made a strong foothold in the IT distribution market in the country. The Company has an omni-channel network across all three channels of online, offline and retail trade.

Creative Peripherals specializes in market entry and penetration for global brands. The Company offers demographic intelligence, and enables the formulation and execution of marketing strategies for its clients. In addition to such services, Creative continues to focus on timely delivery, diversification of its product portfolio, sustained long-term relationships with its channel partners, and extending value-added services over and above distribution.

These efforts have enabled the Company to win long running contracts as well as garner accolades in the Industry as amongst the best distributors in India by leading brands. Creative Peripherals is associated with over 20 renowned brands globally. These brands encompass a wide range of applications and help the Company to cater to a broad array of customers, both in the consumer and industrial businesses. Moreover, the Company is well-positioned to leverage the changing trends in the technology industry and be a part of the paradigm shift towards digitization in India.

Creative Peripherals has a unique value-added business model. They provide end-to-end solutions, from market research and competition analysis for brands, to import, distribution, sales and servicing for the brand. Additionally, the Company suggests and executes marketing strategies and recommends viability in specific regions across India for their clients. This is enabled by specialized skill sets, local insights and experience, along with relevant market intelligence. Creative Peripherals also prepares strategic plans for market entry for foreign brands and their target category.

Furthermore, the Company conducts pre-sales and marketing activities for the success of the brand as well as to enable the channel partners to leverage their expertise and bottom line. Creative Peripherals works closely with partners across channels including Large Format Retail (LFR), e-commerce and specialized retailers. The Company is one of the few large distributors who conduct specialized training modules, events and promotional activities at the ground level with channel partners. They also conduct workshops and demos for resellers. This is possible due to the dedication and experience of the corporate and sales teams which constantly track latest market developments to build a closer market connect.

Creative Peripherals and Distribution Limited Registered Office: 3[rd] and 4[th] Floor, Plot No 137AB, Kandivali Co Op Industrial Estate Limited, Charkop, Kandivali West, Mumbai – 400 067 | Tel. : 91-22-5061 2700 | Email: cs@ecreativeindia.com | Website: www.ecreativeindia.com | CIN: L52392MH2004PLC148754

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The Company’s wide reach and superior logistics capabilities helps it provide end-to-end services including warranty and post-warranty, high-level repair services, and response centres, among others. Such expertise and superior quality of service has led to increased confidence of brands, many of which have chosen Creative Peripherals as exclusive partners and have been with the Company since over five years. The Company focuses on higher operational efficiencies and adding higher-margin and value-added products to its existing product portfolio and such brand associations are a concrete step in that direction.

For more details please visit: www.ecreativeindia.com For further information please contact:

Company: Abhijit Kanvinde Chief Financial Officer Creative Peripherals and Distribution Ltd. E-mail: abhijit@ecreativeindia.com	Investor Relations: Savli Mangle / Rahul Trivedi Bridge Investor Relations Pvt. Ltd. Email:savli@bridge-ir.com/ rahul@bridge- ir.com

Note: Certain statements in this document may be forward-looking statements. Such forwardlooking statements are subject to certain risks and uncertainties like regulatory changes, local political or economic developments, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forward-looking statements. Further, past performance is not necessarily indicative of future results. Given these risks, uncertainties and other risk factors, viewers are cautioned not to place undue reliance on these forward-looking statements. The Company will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

Creative Peripherals and Distribution Limited

Registered Office: 3[rd] and 4[th] Floor, Plot No 137AB, Kandivali Co Op Industrial Estate Limited, Charkop, Kandivali West, Mumbai – 400 067 | Tel. : 91-22-5061 2700 | Email: cs@ecreativeindia.com | Website: www.ecreativeindia.com | CIN: L52392MH2004PLC148754