CREATIVE NEWTECH LIMITED — Investor Presentation 2022

May 23, 2022

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Creative Newtech Limited (Formerly known as Creative Peripherals and Distribution Limited)

Result Update Presentation Q4 & FY22

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Disclaimer

This presentation has been prepared by Creative Newtech Limited (the “Company”), formerly known as Creative Peripherals & Distribution Ltd., solely for information purposes and does not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with contract or commitment what so ever. No of securities of any binding offering the Company will be made except by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation not be all inclusive and not contain all of the may may information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the company’s ability to successfully implement its strategy, the Company’s future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the Company’s market preferences and its exposure to market risks, as well as other risks. The Company’s actual results, levels of activity, performance or achievements could differ and from results in or this Presentation. The assumes no materially adversely expressed implied by Company obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections.

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Company at a Glance

Diversified

Products Portfolio

1. Licensee of Honeywell Inc.

2. 25+ Brands under said segments (FMSG+FMCT+FMEG+EB)

25+ 3200+ 8000+ 1992 Brands Products Happy Started Channel Journey Partners

3. 8000+ Trusted partners

Total 20+ branches in India

Over 300 skilled workforce across India

** 683.9 Cr Market Cap

947.8 cr 32.6 cr 19.3 cr Revenue EBIDTA PAT

Rs. 13.49 23.9% 20.4% EPS ROE ROcE

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**Market Cap as on 20.05.2022

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Business Overview

• Brand Licensing FMSG + FMCT + FMEG + EB CKart •

• • Currently Honeywell License Holder and offers a vast suite of • FMSG: Niche Products that appeal to the younger Online digital B2B eCommerce platform

• products spanning consumer to enterprise segments -from demographics, driven by social media penetration •

• Enhancement products for laptops, smartphones & TVs, to • FMCT: This segment includes established and fastCaptive marketplace for Audio products to Air Purifiers to enterprise class subscribed business moving consumer products that cater to personal

• About infrastructure through our Structured cabling systems as well as organizational demands partners. offerings • Boosts customer-base • EB: Products supplied to enterprise in higher

• • without additional More products to be added to the Honeywell portfolio volumes manpower

• • Looking to expand more categories and geography • FMEG: Offers Electronics Goods Samsung, Cooler Master, Insta360, Fujifilm, Hyperice,

• Brands Honeywell PNY, BaByliss, Olympus, Zeiss, Transcend, Samsung CE, iBall, ViewSonic, BPL, Printronix among others

• Exclusive trademark license from Honeywell covers 29 countries spanning South East Asia, South Asia and Middle East Asia

• • A Market entry specialist for niche brands

• Offering experiential products and enabling niche global brands to enter and establish newer markets

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End to End Service Provider - Honeywell

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~$33 in sales for Bn 2020

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of sales
53%
outside U.S.
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~1300 sites, ~70 countries More than, ~129,000 employees

Building Performance Safety and Technologies Materials & Productivity $5.2 Bn Technologies Solutions $9.4 Bn $6.5 Bn

Aerospace $11.5 Bn

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Honeywell developed the first autopilot flight controller(1914),first commercial weather radar system (1954), first business jet turbofan engine (1975), and is still the leader in developing revolutionary technology for aerospace today.

Honeywell began the Smart House project to combine heating, cooling, security, lighting, and appliances into one easily controlled system. They continued the trend in 1987 by releasing new security systems, and fire and radon detectors.

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Morris Plains, N.J. Headquarters

Fortune 100

NYSE: HON

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Honeywell is the leader in gas detection, fire systems, personal protective equipment, building controls, home comfort and security and scanning and mobility.

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Honeywell’s technology is used to produce 40% of the world’s liquefied natural gas, 60% of the world’s gasoline, 70% of the world’s polyester, and 90% of the world’s biodegradable detergents.

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Honeywell Exclusive rights to sell across 29 countries

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Honeywell

Tough Entry Barrier & Hyper Growth Ahead

Entry Barrier

The biggest entry barrier to breakthrough in Honeywell is the long-drawn compliance process and product approval including certifications.

Approval Process

The process of getting approval for each product is time consuming and expensive.

Launch of Products

We have spent last 4-5 years in getting the approvals for the products and now we are ready to launch several new products in coming months.

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above certifications are approved
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8

Our Partners

FMSG	Fast Moving Social- Media Gadgets
	Fast Moving Consumer
FMCT	Technology
	Fast Moving Electronics
FMEG	Goods
EB	Enterprise Business

9

Target addressable Market

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Growing Social Media Trend
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FMSG – Key Drivers for Growth

• The trend to capture every moment of social life and post live events has led to a multifold growth in personal-use, Internet connected devices

• Every millennial tends to follow multiple hobbies which has led to growth in pursuing trekking, wildlife photography/tours, sports, cooking, music etc and this has made this segment one of the fastest growing segments across globe.

• The consistent increase in sedentary work and increased health and beauty consciousness has led to an exponential increase in demand for home recovery equipment (HYPERICE) , home grooming products (BABYLISS) and Gaming accessories (Cooler Master)

Global Fitness Equipment Market

Industry has been growing substantially worldwide in recent years and mainly driven by

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• Stress and sedentary lifestyle among urban population

$10.97 Bn

$15.25 Bn

• The market size

• • Rising awareness regarding was estimated fitness $10.97 Bn in 2021

• Expected to reach $15.25 Bn by 2026

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834
Growing Social
Media Market
Size (USD Bn)
223
160
2021 2022 2026
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Global Gaming Industry

$300 Bn

$2.7 Bn

The growth in global gaming sector has been fuelled by

• Gaming industry presently exceeds $300 Bn

Currently there are 2.7 Bn people in the gaming sector

• increasing trends of online/digital gaming, urbanisation and faster network infrastructure

CAGR 11.9%

400 Mn

• The robust growth in smartphone penetration

The sector is expected to grow at a CAGR of 11.9% between 2020-26

• Over 400 Mn new gamers are likely to join by 2023

https://www.thebusinessresearchcompany.com/report/social-media-global-market-report#:~:text=The%20global%20social%20media%20market,(CAGR)%20of%2039.7%25.

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Sales in Crore

Financial Highlights in Charts

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Annual
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EBITDA & EBITDA Margin

Revenue

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9.21 9.01
299.04
262.39
238.56 6.72
5.71
133.89
947.81 32.62
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526.32
80.1%
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18.73
74.2%
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PAT & PAT Margin

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5.56
5.00
3.90
3.02
19.25
105.2%
9.38
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Q4 FY22 Financial Highlights –Standalone & Consolidated

		Standalone			Consolidated
INR Crore	Q4 FY22	Q4 FY21	YoY %	Q4 FY22	Q4 FY21	YoY %
Revenue from Operations	254.5	175.5	45.0%	262.4	520.1	-49.6%
Other Income	6.0	1.7	255.8%	6.0	6.2	-3.2%
Total Income	260.5	177.1	47.0%	268.4	526.3	-49.0%
Cost of Goods Sold	236.7	160.8		239.7	475.0
Employee Cost	2.9	2.7		2.9	8.6
Other Expenses	11.8	6.5		16.5	24.0
Total Expenditure	251.4	169.9		259.1	507.6
EBIDTA	9.1	7.2	25.3%	9.3	18.7	-50.5%
EBIDTA Margin %	3.56%	4.12%	-56 bps	3.54%	3.60%	-7 bps
Interest	2.0	1.5		2.0	4.7
Depreciation	0.4	0.3		0.4	1.0
Exceptional Items	0.1	0.0		0.1	0.0
Profit Before Tax	6.7	5.4		6.8	13.0
Tax	1.7	1.4		1.7	3.6
PAT	5.0	4.0	24.2%	5.2	9.4	-44.8%
PAT Margin	1.96%	2.29%	-33 bps	1.97%	1.80%	17 bps

• Strong sales growth driven by EB and FMCT segments

• High demand for brands such as Samsung, Cooler Master & PNY, among others

• Higher sales promotion expenses impacted margin growth

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FY22 Financial Highlights –Standalone & Consolidated

		Standalone			Consolidated
INR Crore	FY22	FY21	YoY %	FY22	FY21	YoY %
Revenue from Operations	919.2	509.3	80.5%	933.9	520.1	79.5%
Other Income	13.9	6.2	125.6%	13.9	6.2	125.6%
Total Income	933.1	515.5	81.0%	947.8	526.3	80.1%
Cost of Goods Sold	857.9	467.5		856.5	475.0
Employee Cost	11.5	8.6		11.5	8.6
Other Expenses	33.3	19.3		47.2	24.0
Total Expenditure	902.6	495.4		915.2	507.6
EBIDTA	30.5	20.1	52.0%	32.6	18.7	74.1%
EBIDTA Margin %	3.32%	3.94%	-62 bps	3.49%	3.60%	-11 bps
Interest	6.0	4.6		6.1	4.7
Depreciation	1.5	1.0		1.5	1.0
Exceptional Items	0.1	0.0		0.1	0.0
Profit Before Tax	22.9	14.4		24.9	13.0
Tax	5.7	3.6		5.7	3.6
PAT	17.2	10.7	59.9%	19.2	9.4	105.2%
PAT Margin	1.87%	2.11%	-24 bps	2.06%	1.80%	26 bps

• Continued recovery in market post COVID impact

• Sales growth supported by new and existing brands including Samsung, Cooler Master & PNY, among others

• Higher sales promotion expenses offset benefit from changed product mix, impacting margins

• Other Income includes Rs 13.16 Crores of Drawback and MEIS received by the company. In

management view it should be considered as income from operations. However, for the purpose of presentation as prescribed by Indian Accounting Standard it is classified under the head other income.

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as on 31[st] March Consolidated Balance Sheet Highlights – 2022

INR Crore As on As on 31st March 2022 31st March 2021 Equity 88.37 61.68 EquityShare Capital 12.00 11.60 Other Equity 68.62 47.04 Money Received Against Share Warrant 1.65 - MinorityInterest 6.11 3.04 Non-Current Liabilities 11.33 4.22 LongTerm Borrowings 10.37 3.43 Other LongTerm Liabilities - - Other LongTerm Provisions 0.95 0.79 Current Liabilities 153.44 125.87 Short Term Borrowings 53.97 39.50 Trade Payables 55.14 38.32 Other Financial Liabilities 35.36 29.56 Other Current Liabilities 7.94 16.98 Short Term Provisions 0.14 0.14 Current Tax Liabilities (Net) 0.89 1.36 Total Equities & Liabilities 253.14 191.78	As on As on
	INR Crore 31st March 2022 31st March 2021
	Non-Current Assets 10.73 10.16
	Property, Plant & Equipment 10.38 9.85
	Intangible Assets 0.18 0.22
	Non-Current Investments - -
	Net Deferred Tax Asset 0.17 0.09
	Long Term Loans & Advances - -
	Other Non Current Assets 0.00 0.00
	Current Assets 242.41 181.61
	Inventories 97.02 59.79
	Trade Receivables 84.77 55.95
	Cash & Cash Equivalents 2.86 2.25
	Bank Balances other than above 5.38 3.99
	Other Financial Assets 0.05 0.04
	Other Current Assets 52.33 59.59
	Total Assets 253.14 191.78

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Consolidated Key Return Ratios

RoE %

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23.88%
18.81%
17.55%
16.00%
10.33%
FY18 FY19 FY20 FY21 ** FY22
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RoCE %

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22.15%
20.38%
18.82%
16.93%
14.22%
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FY18 FY19 FY20 FY21 ** FY22
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Focus on improving RoCE and long-term value creation

*RoE = Net Profit/Net Worth | RoCE = EBIT/(Shareholders Fund + Long-term Borrowing + Short-term Borrowing-Non-Current Investment)

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** FY21 Covid Year

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Business in Charts

Sales in Crore

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FMSG
55.94
53.77
44.50
32.66
FMCT
152.11
61.67
50.53
36.14
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FMEG
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4.24
3.66
2.51
0.28
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EB
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195.23
141.01 141.11
64.81
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Annual Consolidated Financial Highlights

Revenue (in Cr)

EBIDTA (in Cr)

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947.81
526.32
459.06
370.72
250.96
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32.62
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18.73
16.82
13.32
7.51
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PAT (in Cr)

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19.25
9.38
7.78
5.85
2.89
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Shift to High Growth Business

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Q1 FY22
24%
48%
27%
0%
Q3 FY22
18%
15%
65%
1%
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Q2 FY22
19%
59%
21%
1%
Q4 FY22
21.3%
53.8%
23.5%
1.4%
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FMSG

FMCT

FMEG

EB

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Key Focus and Strategy Ahead

Our business model is primarily of optimizing working capital. The success of our business depends on achieving higher growth through higher margin products and quick working capital cycle

In the last few quarters we have continuously shifted our resources towards higher profit products (Honeywell, Cooler Master, Hyperice, Samsung etc.) with faster sales cycle and smaller size and agile team which clearly reflects at the charts in next slide

We gauge every opportunity through below key lenses:

• Return on Investment

• Return on Management time

• Whether it’s a Experiential Brand

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Consolidated Financial Highlights

Revenue Growth

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400 150.0%
111.1% 112.7% 260.5
298.7
300 177.2 100.0%
240.2
162.0
200 25.7% 38.0% 50.0% Total Income
25.1% 133.8 84.4%
113.0 47.0%
63.4 Y-o-Y Growth
100 0.0%
0 -39.5% -50.0%
Q1 FY21 Q2 FY21 Q3 FY21 Q4 FY21 Q1 FY22 Q2 FY22 Q3 FY22 Q4 FY22
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EBITDA Growth

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10 212.0% 9.21 9.01 250.0%
8 6.51 7.24 6.72 200.0%
5.71 150.0%
6 4.48 131.3% 50.0% 41.5% 24.4% 100.0% EBITDA
4 50.0%
1.83 0.0% Y-o-Y Growth
2 7.2%
0.9% -50.0%
-57.4%
0 -100.0%
Q1 FY21 Q2 FY21 Q3 FY21 Q4 FY21 Q1 FY22 Q2 FY22 Q3 FY22 Q4 FY22
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PAT Growth

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5.56
6 480.8% 600.0%
443.2% 5.00
5
3.77 3.90 400.0%
4
3.02
3 0.52 2.44 4.02 59.8% 47.5% 24.4% 200.0% PAT
2 -73.9% Y-o-Y Growth
0.0%
1 -2.4% 4.1%
0 -200.0%
Q1 FY21 Q2 FY21 Q3 FY21 Q4 FY21 Q1 FY22 Q2 FY22 Q3 FY22 Q4 FY22
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Future-ready business growth

Brand Licensing in New

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#1 Brand Licensing & Geographical Expansion

• Growing brand licensing line of business with long-standing association with Honeywell with extensive product portfolio

• Expanding geographically in new countries across Middle East & APAC with required approvals & certifications in place

markets

Bringing Cutting-edge Technologies through highmargin brands

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Digitizing business for optimal profitability

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#2 Diversifying product portfolio across new high-potential verticals

• Bringing diverse product ranges across various consumer verticals such as gaming & lifestyle, to stay ahead of trends

• Focus on fast moving high-margin brands such as Cooler Master, Hyperice etc.

• Utilize & expand omni-channel network to capitalize on maximum reach across India

• Tie-up with Reliance to offer home appliances across India from brands such as BPL

#3 Ckart to boost profitability & working capital

• Online B2B eCommerce platform to help expand customer-base substantially without additional manpower

• Seller module making the platform a virtually open marketplace for all supply chain partners

• With addition of new channel partners on the platform, working capital cycle to improve

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Investment Rationale

Exclusive licensee for Honeywell

Expecting significant growth from increased volumes in Honeywell Consumer products portfolio, for which it is the exclusive licensee in 29 countries spanning SAARC, the Middle East and APAC

One of India’s leading Brand Licensee and Market Entry Specialist

It is one of the few national players in the space to provide end-to-end solution from contract manufacturing to retail distribution and brand licensing

Industry experience of ~30 years

Strong return ratios

Creative Newtech has an ROCE of 20.38% and it outpaces the average of 10% earned by companies in a similar industry

Good entry point for well-known foreign brands

Provide strategic intel to foreign players to enter into Indian market

Addresses niche growing market across segments

Associated with well-known brands

Partner with Samsung, Cooler Master, BPL, Olympus, Fujifilm Instax, Hyperice, Philips, Rapoo, Insta 360, Transcend, ViewSonic, Printronix, Zeiss, BaByliss, Colorful, Edelkrone, InVue, MSI, EPSON etc.

An Omni-channel network that spans Online, offline and retail trade channels

It offers 25+ brands, 3200+ products, 8000+ happy channel partners and 50,000+ metric tons (across its product range) of monthly import and export

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Annexure

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Management Comment

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Commenting on the Company performance , Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech said:

“The markets have continued to recover during Q4, as luckily the third wave of the pandemic was not as strong as the previous ones. Increase in online activities has also spurred demand for IT and lifestyle consumer products.

In the quarter ended March 2022, we reported a 50.03% YoY growth in total income at Rs. 268.36 cr, with EBITDA and net profit growing 22.75% and 19.18% YoY to Rs. 9.28 cr and Rs. 5.23 cr, respectively. This growth was primarily supported by demand for new and existing products from brands like Samsung, Cooler Master and PNY, along with higher overseas sales.

Some of the recent additions in our portfolio include Insta360, Fujifilm and Hyperice Inc. Synergies from our Honeywell portfolio are also beginning to show as we have received certification for distribution in various countries. The benefits of this line of business are beginning to show and will boost our growth in the next fiscal.

As consumer sentiment and overall market scenario improves post the pandemic, we are well positioned to cater to the domestic as well as international markets while keeping a lean and efficient business model, thereby ensuring long-term, sustainable growth for all stakeholders. I would like to thank the entire team for their dedication and hard work which pushes the Company forward.”

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24

Journey so far…

  - Launched B-Safe – own brand of medical products

  - Launched Ckart – digital B2B platform for customers

• Listed on NSE – SME stock exchange

• 2012 - Foray into Imaging business by signing Olympus

• Expanded Honeywell mandate to 29 countries

• Forayed into gaming products under lifestyle segment

• Tie-up with ZEISS to distribute binoculars & monoculars

• 2013 - Exclusive Photo Distribution from Vitec Group of Italy for Manfrotto

• Licensing agreement with Honeywell for air purifiers

• Agreement with TPV Technology India for Philips Digital Signage

• Agreement with Edelkrone for videography accessories

• 2013 - Exclusive distribution for 5 new global IT vendors

• Tie-up with Reliance Retail for home appliance products

• Expanded Honeywell licensing agreement to Middle East & added new products

• Distribution agreement with MSi for mini-computers, and with Colorful Tech for SSDs

• Started as trading concern with 2

• 2015 - Reliance Digital ‘ Best Fulfillment Partner ’

• Signed distribution agreement with Hyperice Inc.

• employees

• Entered Retail Security segment through Exclusive Agreement with InVue

  • Signed distribution agreement with Insta360 for Action cameras and Hama for Photography products.

• 2015 - Exclusive distribution for 8 new global brands including ViewSonic & Samsung

• Epson Dot-matrix Printer aggregator

• Renamed to Creative Newtech Ltd

• Signed Distribution Agreement with Fujifilm for their Instax range of Cameras and it’s accessories

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1990s 2000-10 2012-15 2016
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2017-18 2018-19 2020-21
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  - Agreement with Future Tech Electronics - LED TV’s for DAEWOO, MEPL & INDICOOL brands in India

• Forayed into retail security business

• Microsoft sub-distribution in Maharashtra & Gujarat

  • Expanded gaming product vertical via agreement with Thermaltake

• Exclusive license for

• Changed name to Creative Peripherals & Distribution Pvt. Ltd.

  • Exclusive agreement with ‘ iBall’ for all their products in Madhya Pradesh and Vidarbha

• Honeywell

• Won distribution license for GoPro

• Migrated to NSE Main Board

• Opened branches in Pune, Bangalore and Ahmedabad

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• Expanded IT, Gaming & Lifestyle segments with PNY, Cooler Master & BaByliss

• Epson Business Partner

• Distribution agreement with Panasonic for audio products

• Foray into Lifestyle business

• Expanded agreement with Honeywell for Passive Cabling

25

Management Team

Ketan Patel

A technologist with a humble background and an experience 30+ of years. With capital not an option, he had to choose a long gestation period for success. He firmly believes that in the technology business, operating leverage is substantial but always back ended.

Purvi Patel

A woman with exceptional foresight, Purvi Patel manages Logistics, HR, Marketing, Operations and Administrative functions to enable smooth functioning of the business.

Vijay Advani

Mr. Advani is a seasoned Professional with 30+ years of experience since 1998 in Product, Sales & Operations. He looks after the complete sales of the organization and all major B2B relationships with an ease and competence like no other.

Mohit Anand

As the CEO of Secure Connection, he is responsible for all facets of the business including, Sales, Marketing, Finance & Operations. He is currently building and scaling out Honeywell licensing business in over 29 countries. Ex-Microsoft, Ex-Belkin

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Management Team

Abhijit Kanvinde

Chartered Accountant with over 25 years of strong and multiindustry experience. Worked in companies like Garnier India, Novartis Consumer Health, Shringar Cinemas, etc. He was the CFO of a listed company for over 8 years, also successfully completed two IPOs in his career.

Amol Patil

MBA in Marketing with Engineering in Electronics and Telecom, with over 20 years of experience in IT industry. Mr. Patil’s prowess lies in identifying latest market opportunities. With his excellent team management and execution skills, he is responsible for profitable management of products portfolio

Upendra Singh

Bachelor of Commerce from Ranchi University, with nearly 30 years experience in Sales & Marketing. His expertise lies in

vendor management, sales generation & market penetration. He has been in the IT hardware industry for over 11 years and he drives the national channel & corporate sales.

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Geographical Presence

International

Domestic

• Pan India presence.

• Subsidiary in Hong Kong.

• Strong distribution tie-up in Middle East.

• Over 300-strong highly skilled workforce across India – mix of young and experienced talent.

• Expanding network across SAARC countries.

Our Network

A Class Cities

B Class Cities

C Class Cities

Mumbai – Lamington Road Mumbai – Kandivali Bangalore Chennai Delhi

Ahmedabad Bihar Hyderabad Nagpur Haryana Pune Odisha Indore Jaipur Goa Kerala North East Ludhiana Nasik Lucknow Surat Raipur Cochin Rajkot

D Class Cities

Kolkata

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Strong network of 8,000+ partners across India & reach to 25+ regions

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Driving Social Media Transformation through Digital Offerings

Our Value Edition

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----- Start of picture text -----

Information Network
Price
Access to
Product
Partnership
Scale
Content & What is
and Skills
needed?
Community Customer
Experience
Service Brand Strategy Omni – Channel
Marketing
Customer
experience Contract
Customer
Manufacturing
Intimacy
2000 2024
----- End of picture text -----

By 2024, Customer Experience will overtake Price & Product as the key brand differentiator, a shift that is already in progress.

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29

Who we are

Brand Licensing

Licensed by Honeywell for contract manufacturing

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Can manufacture and sell Honeywell branded products in many APAC countries

Rights on many product designs/casts

Aiming to get more Maintain Asset light model international brands under while expanding the business the licensing and also expand Honeywell business line

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Who we are

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FMSG + FMCT + FMEG + EB

Specialist in endto-end solutions of FMSG for global brands in India

Well positioned in a fast growing country like India with an aspirational young population and established network and market reach

Portfolio of 25+ world renowned brands, most of which are market leaders in their categories

Command niche value in market

Continually Multi channel enhancing portfolio network with high-margin, high growth-potential products

FMSG : Fast Moving Social-Media Gadgets FMCT : Fast Moving Consumer Technology FMEG : Fast Moving Electronics Goods EB : Enterprise Business

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Who we are

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www.ckartonline.com

Ckart

Online digital B2B eCommerce platform

Captive marketplace for subscribed business partners

Expands the Company’s product domain

Boosts customer-base without additional manpower

With growing digitization in industry, CKart paves the way for a future-ready growth

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Key Developments

Fund Raise Activity

In July 2021, Creative undertook a preferential allotment of equity shares and warrants to raise Rs.11 Cr to fund future growth plans. Company issued 4,00,000 equity shares and 6,00,000 fully convertible warrants at Rs.110 each. The shares and warrants were allotted to Abhinav Capital Services Ltd and Shree Sumna Trade LLP.

Recent Brand Agreements

• Signed agreement with Hyperice Inc. to distribute massage & muscle recovery products

• Tied up with Insta360 to distribute range of cameras

• Signed distribution agreement with Hama Gulf to distribute their range of photography products

• Tied up with Colorful Technology to distribute SSDs

Honeywell

• Signed licensing agreement for Honeywell Air Purifiers across 10 countries worldwide

• Signed distribution agreement with MSI to supply mini-PCs and desktop range

• Signed Distribution Agreement with Fujifilm for their Instax range of Cameras and its accessories

• Expanded Honeywell distribution agreement to include 29 countries across APAC & Middle East

• Added range Home Audio products to Honeywell product portfolio

Company temporarily shut it’s operations as per Government directives, due to outbreak of Covid-19 pandemic during March-April 2021. Partial operations resumed from mid of May 2021 after due approvals from authorities

Tie ups with Companies

Tied up with Reliance Retail to distribute range of Disney and Marvel branded products in home appliances and audio product segments. Recently added bulbs, lights, fans and home appliances from BPL to this portfolio

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THANK YOU!

www.creativenewtech.com

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