CREATIVE NEWTECH LIMITED — Interim / Quarterly Report 2024

Feb 14, 2024

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Result Update
Presentation
Q3 & 9M FY24
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Creative Newtech Limited (Formerly known as Creative Peripherals and Distribution Limited)

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Disclaimer

This presentation has been prepared by Creative Newtech Limited (the “Company”), formerly known as Creative Peripherals & Distribution Ltd., solely for information purposes and does not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment what so ever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the company’s ability to successfully implement its strategy, the Company’s future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the Company’s market preferences and its exposure to market risks, as well as other risks. The Company’s actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections.

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Company at a Glance

Diversified Product Portfolio

1. Licensee of Honeywell Inc.

2. 25+ Brands under various segments (FMSG+FMCT+FMEG+EB)

25+ 3,200+ 1992 Brands Products Started Journey

3. 8,000+ Trusted partners

Total 20+ branches in India

Over 300 skilled workforce across India

• 1,167 Cr Market Cap

8,000+ Happy Channel Partners

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*Market Cap as on 13-02 - 2024

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Business Structure

Diversified, Value Added BusinessDiversified, Value Added Business

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Brand Licensing Brand Licensing

Niche Product Niche Brand Distribution Distribution

B2B E-Commerce Ckart

• Honeywell License Holder offering vast suite of products across consumer to enterprise segments

• Exclusive trademark license covers 38 countries spanning South & South East Asia, Middle East Asia & Africa

• • Enhancement products for laptops, smartphones & TVs, Audio products, Air Purifiers, enterprise class infrastructure through Structured cabling systems

• Two-Fold Expansion – adding more product categories, expanding geographically

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• Market entry specialist for niche brands offering experiential products to enable niche global brands to enter & establish in new markets

• FMSG: Niche Products that appeal to younger demographics, driven by social media penetration

• FMCT: Established and fast-moving consumer products that cater to personal as well as organizational demands

• EB: High volume products supplied to enterprises

• FMEG: Offers quick selling Electronics Goods

Samsung, Cooler Master, Insta360, Fujifilm, Hyperice, PNY, BaByliss, Olympus, Zeiss, Transcend, Samsung CE, iBall, ViewSonic, BPL, Printronix, pTron among others

• Ckart – Online digital B2B eCommerce platform

• Captive marketplace for subscribed business partners.

• Boosts customer-base and transaction volume without much additional manpower

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ABOUT HONEYWELL

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~$36 BILLION in sales for 2022

53% of sales outside U.S.

~1,300 Sites, ~70 Countries

More Than 129,000 Employees

Charlotte, N.C. Headquarters

Fortune 100

NYSE: HON

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AEROSPACE

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PERFORMANCE MATERIALS AND TECHNOLOGIES

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SAFETY AND PRODUCTIVITY SOLUTIONS

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BUILDING TECHNOLOGIES

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WHO IS HONEYWELL?

Business Overview

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Aerospace

$11.8 Billion

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Building Performance technologies materials and technologies $6.0 Billion $10.7Billion

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Safety and productivity solutions $6.9 Billion

Great Positions In Good Industries

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Honeywell developed the first autopilot flight controller (1914), first commercial weather radar system (1954), first business jet turbofan engine (1975), and is still the leader in developing revolutionary technology for aerospace today

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Honeywell began the Smart Homes project to combine heating, cooling, security, lighting, and appliances into one easily controlled system. They continued the trend in 1987 by releasing new security systems, and fire and radon detectors.

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Honeywell is the leader in gas detection, fire systems, personal protective equipment, building controls, home comfort and security and scanning and mobility

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Honeywell’s technology is used to produce 40% of the world’s liquefied natural gas, 60% of the world’s gasoline, 70% of the world’s polyester, and 90% of the world’s biodegradable detergents

Highly Diversified, Technology-Driven Industrial Company

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Honeywell License

Brand Licensing

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Licensed by Honeywell for contract manufacturing

Rights on many product designs/casts

Can manufacture and sell Honeywell branded products in many APAC & EMEA countries

Aiming to get more international brands under the licensing and also expand Honeywell business line

Maintain Asset light model while expanding the business

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Creative – Honeywell Exclusive rights to sell across 38 countries

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Honeywell Business

Tough Entry Barrier & Robust Growth Ahead

Entry Barrier

One of the biggest entry barrier to breakthrough in Honeywell is the longdrawn compliance process and product approval including certifications

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Approval Process

The process of getting approval for each product is time consuming and expensive

Launch of Products

Creative has invested 4-5 years in getting approvals for the products and now is launching several new products periodically

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*above certifications are approved

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Niche Product Portfolio

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FMSG + FMCT + FMEG + EB

Specialist in end-toend solutions of FMSG for global brands in India

Well positioned in a fast growing country like India with an aspirational young population and established network and market reach

Portfolio of 25+ world renowned brands, most of which are market leaders in their categories

Command niche value in market

Continually enhancing Multi channel portfolio with highnetwork margin, high growthpotential products

FMSG : Fast Moving Social-Media Gadgets FMCT : Fast Moving Consumer Technology FMEG : Fast Moving Electronics Goods EB : Enterprise Business

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Our Brand Partners

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Fast Moving Social-
FMSG
Media Gadgets
Fast Moving Consumer
FMCT
Technology
Fast Moving
FMEG
Electronics Goods
EB Enterprise Business
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Omni-Channel Sales
Retail
General Trade
Sales
Sales
Channels
Channels
Corporate
Online
Extended Sales Channels
D2C
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Omni-Channel Sales

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B2B E-Commerce

Ckart

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www.ckartonline.com
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Online digital B2B Captive Expands the Boosts customer-base With growing digitization eCommerce marketplace for Company’s without additional in industry, CKart paves platform subscribed product domain manpower the way for a futurebusiness ready growth partners

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Target Addressable Market

Growing Social Media Trend

FMSG – Key Drivers for Growth

• Consumer trends to capture every moment of social life & post live events has led to multi-fold growth in personal-use, Internet connected devices

• Millennials tend to follow multiple hobbies which has led to growth in pursuing trekking, wildlife photography/tours, sports, cooking, music etc., making this segment one of the fastest growing segments globally

• Consistent increase in sedentary work & increased health & beauty consciousness has led to exponential rise in demand for home recovery equipment (HYPERICE) , grooming products (BABYLISS)

• Rising popularity of online gaming is triggering demand for Gaming accessories (Cooler Master)

Global Fitness Equipment Market

Industry has been growing substantially worldwide in recent years, mainly driven by

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• Stress & sedentary lifestyle among urban population

$10.97 Bn

$15.25 Bn

• Rising awareness regarding fitness

• Market size was Expected to reach estimated at $15.25 Bn by 2026 $10.97 Bn in 2021

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834
Growing Social
Media Market
Size (USD Bn)
223
160
2021 2022 2026
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Global Gaming Industry

$300 Bn

2.7 Bn

Growth in global gaming sector has been fuelled by

Gaming industry presently exceeds $300 Bn

Currently there are 2.7 Bn people in the gaming sector

• increasing trends of online/digital gaming, urbanisation & faster network infrastructure

CAGR 11.9%

400 Mn

Sector expected to grow at CAGR of 11.9% between 2020-26

Over 400 Mn new gamers estimated to have joined by 2023

• Robust growth in smartphone penetration

https://www.thebusinessresearchcompany.com/report/social-media-global-market-report#:~:text=The%20global%20social%20media%20market,(CAGR)%20of%2039.7%25.

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Q3 FY24 Financial Highlights – Standalone & Consolidated

		Standalone			Consolidated		• Strong sales growth
INR Crore	Q3 FY24	Q3 FY23	YoY %	Q3 FY24	Q3 FY23	YoY %	driven by Honeywell
Revenue from Operations	490.18	405.89		510.80	421.24		and EB product
Other Operation Income	5.51	7.73		5.51	7.73		segments
Total Income	495.69	413.62	19.84%	516.31	428.97	20.36%
Total Raw Material	474.42	391.33		481.88	400.94
Employee Cost	3.67	3.36		4.09	3.36		• High demand for
Other Expenses	7.12	8.22		14.07	11.98		Samsung, Viewsonic,
Total Expenditure	485.22	402.91		500.04	416.28		Cooler Master and
EBIDTA	10.47	10.71	(2.24%)	16.27	12.69	28.23%	Honeywell
EBIDTA Margin %	2.11%	2.59%	(48 bps)	3.15%	2.96%	19 bps
Interest	2.42	2.73		2.46	2.75
Depreciation	0.34	0.35		0.34	0.35		• Higher contribution
Exceptional Items	0.00	0.00		0.00	0.00		from Honeywell
Profit Before Tax	7.71	7.63		13.47	9.59		boosted
Tax	1.92	1.90		1.92	1.90		consolidated
PAT	5.79	5.73	1.04%	11.55	7.69	50.16%	margins
PAT Margin	1.17%	1.39%	(22 bps)	2.24%	1.79%	45 bps

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9M FY24 Financial Highlights –Standalone & Consolidated

• Strong sales growth driven by EB and FMSG segments

		Standalone			Consolidated		• Strong sales growth
INR Crore	9M FY24	9M FY23	YoY %	9M FY24	9M FY23	YoY %	driven by EB and
Revenue from Operations	1360.83	939.87		1408.97	979.09		FMSG segments
Other Operational Income	11.50	20.19		11.50	20.19
Total Income	1372.33	960.06	42.94%	1420.47	999.28	42.15%
Total Raw Materials	1311.26	899.47		1328.30	920.70		• Higher demand for
Employee Cost Other Expenses	11.03 21.59	10.42 22.83		11.75 39.25	10.42 34.54		products from Samsung, Cooler Master, Honeywell
Total Expenditure	1343.88	932.72		1379.30	965.66		& ViewSonic among
EBIDTA	28.45	27.34	4.08%	41.17	33.62	22.44%	others
EBIDTA Margin %	2.07%	2.85%	(78 bps)	2.90%	3.36%	(46 bps)
Interest	7.12	6.83		7.23	6.89
Depreciation	0.99	1.15		0.99	1.15		• Operational
Exceptional Items	0.00	0.00		0.00	0.00		efficiencies offset
Profit Before Tax	20.34	19.36		32.95	25.58		by change in
Tax	5.06	4.79		5.06	4.79		product mix,
PAT	15.28	14.58	4.81%	27.89	20.80	34.11%	impacting margins
PAT Margin	1.11%	1.52%	(41 bps)	1.96%	2.08%	(12 bps)

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Consolidated Balance Sheet Highlights as on 30[th] September 2023

INR Crore As on As on 31st March 2023 30th Sept 2023 Equity 126.16 193.10 EquityShare Capital 12.60 14.05 Other Equity 104.80 157.71 Money Received Against Share Warrant 0.00 10.19 MinorityInterest 8.76 11.15 Non-Current Liabilities 10.04 9.15 LongTerm Borrowings 9.13 8.12 Other LongTerm Liabilities 0.00 0.00 Other LongTerm Provisions 0.91 1.02 Current Liabilities 151.78 126.71 Short Term Borrowings 79.80 61.50 Trade Payables 46.88 49.81 Other Financial Liabilities 13.75 8.93 Other Current Liabilities 10.67 5.94 Short Term Provisions 0.35 0.35 Current Tax Liabilities (Net) 0.33 0.18 Total Equities & Liabilities 287.98 328.96	As on As on
	INR Crore 31st March 2023 30th Sept 2023
	Non-Current Assets 9.97 9.76
	Property, Plant & Equipment 9.57 9.34
	Intangible Assets 0.14 0.12
	Non-Current Investments 0.00 0.00
	Net Deferred Tax Asset 0.25 0.30
	Long Term Loans & Advances 0.00 0.00
	Other Non Current Assets 0.00 0.00
	Current Assets 278.01 319.19
	Inventories 81.26 95.51
	Trade Receivables 92.19 134.72
	Cash & Cash Equivalents 2.59 14.22
	Bank Balances other than above 6.60 9.82
	Other Financial Assets 0.09 0.17
	Other Current Assets 95.28 64.76
	Total Assets 287.98 328.96

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Segmental Revenue

*Sales in Crore

FMSG

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71.96
60.37
49.31 49.87 49.14
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FMEG
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1.46
1.29
0.54
0.22
0.05
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FMCT

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66.00 63.99 65.39
56.71
54.15
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EB
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382.09
354.68
316.50 303.84
279.81
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FMSG : Fast Moving Social-Media Gadgets FMCT: Fast Moving Consumer Technology FMEG: Fast Moving Electronics Goods EB: Enterprise Business

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High Growth, High Margin and Small Working Capital cycle – the Criteria

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Q3 FY23 Q3 FY24
11.71%
14.09%
12.85% 11.10%
0.31%
0.01%
75.13%
74.80%
FMSG FMCT FMEG EB
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Segmental Revenue 9M FY23 vs 9M FY24

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9M FY23
15.05%
65.55% 18.46%
0.94%
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FMSG

FMCT

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9M FY24
12.88%
13.21%
0.06%
73.86%
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FMEG

EB

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Quarterly Segmental Revenue QoQ

*Sales in Crore

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FMSG FMEG
0.22
71.96
60.37
0.05
FMCT EB
65.39 382.09
303.84
56.71
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FMSG : Fast Moving Social-Media Gadgets FMCT: Fast Moving Consumer Technology FMEG: Fast Moving Electronics Goods EB: Enterprise Business

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Nine Months Segmental Revenue YOY

*Sales in Crore

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FMSG
181.46
147.34
FMCT
186.08
180.71
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FMEG
9.25
0.81
EB
1,040.61
641.79
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FMSG : Fast Moving Social-Media Gadgets FMCT: Fast Moving Consumer Technology FMEG: Fast Moving Electronics Goods EB: Enterprise Business

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Q3 FY24 Consolidated Financial Highlights in Charts

Sales in Crore

Revenue from Operations (in Cr)

PAT (in Cr)

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11.55
10.46
7.69
6.45
5.88
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510.80
468.33
421.24 429.83
397.14
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EBITDA (in Cr)
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16.27
14.99
12.69
11.49
9.91
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Annual Consolidated Financial Highlights FY23

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Revenue (Rs. Cr.) 1402.25
80.08%
947.81
47.95%
526.32
459.06
370.72
14.65%
23.83%
FY19 FY20 FY21 FY22 ** FY23
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EBITDA (Rs. Cr.)
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45.12
74.15%
32.62
18.73
16.82 38.31%
13.32
26.28%
11.36%
FY19 FY20 FY21 FY22 FY23

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PAT (Rs. Cr.)
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27.25
105.17%
19.25
9.38
7.78 41.56%
5.85
32.97% 20.66%
FY19 FY20 FY21 FY22 FY23
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Consolidated Key Return Ratios

RoE %

RoCE %

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23.88%
23.21%
18.81%
17.55%
16.00%
10.33%
FY18 FY19 FY20 FY21 FY22 ** FY23
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22.15%
20.38% 20.25%
18.82%
16.93%
14.22%
FY18 FY19 FY20 FY21 FY22 ** FY23
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Focus on improving RoCE and long-term value creation

*RoE = Net Profit/Net Worth | RoCE = EBIT/(Shareholders Fund + Long-term Borrowing + Short-term Borrowing-Non-Current Investment)

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** FY21 Covid Year

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Key Strengths & Investment Rationale

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Exclusive licensee for Honeywell

• ➢ Significant growth from higher volumes in Honeywell Consumer products portfolio

• ➢ Creative is exclusive licensee in 29 countries spanning SAARC, Middle East & APAC

One of India’s leading Brand Licensee and Market Entry Specialist

One of the few national players in this space to provide end-to-end solution from contract manufacturing to retail distribution and brand licensing

Mix of experienced & young dynamic workforce

Strong return ratios & Asset-Light

• ➢ Creative has an ROCE of ~20.38%, outpacing the average of 10% earned by companies in similar industry

• ➢ Asset light business with outsourced contract manufacturing

Good entry point for well-known foreign brands

Provide strategic intel to foreign players to enter & tap into Indian market

Focus on Products with High Growth, High Margin & Small Working Capital cycle

Addresses niche growing market across segments

Partner to leading brands – Samsung, Cooler Master, BPL, Olympus, Fujifilm Instax, Hyperice, Philips, Rapoo, Insta 360, Transcend, ViewSonic, Printronix, Zeiss, BaByliss, Colorful, Edelkrone, InVue etc.

An Omni-channel network that spans Online, offline and retail trade channels

25+ brands, 3,200+ products, 8,000+ happy channel partners and 50,000+ metric tons (across product range) of monthly import and export

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Way Ahead

Brand Licensing in New markets

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Bringing Cutting-edge Technologies through highmargin brands

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Digitizing business for optimal profitability

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#1 Brand Licensing & Geographical Expansion

➢ Growing brand licensing line of business with long-standing association with Honeywell with extensive product portfolio

➢ Expanding geographically in new countries across Middle East & APAC with required approvals & certifications in place

#2 Diversifying product portfolio across new high-potential verticals

➢ Bringing diverse product ranges across various consumer verticals such as gaming & lifestyle, to stay ahead of trends

➢ Focus on fast moving high-margin brands such as Cooler Master, Hyperice etc.

➢ Utilize & expand omni-channel network to capitalize on maximum reach across India

#3 Ckart to boost profitability & working capital

➢ Online B2B eCommerce platform to help expand customer-base substantially without additional manpower

➢ Seller module making the platform a virtually open marketplace for all supply chain partners

➢ With addition of new channel partners on the platform, working capital cycle to improve

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Annexure

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Management Comment

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Commenting on the Company performance , Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech said:

“Performance in the third quarter of this fiscal was in line with expectations. Our growth trajectory has continued through this period, despite uncertainties in the global markets on a macro-level. We are seeing steady demand for several products which contributed to growth. Our brand selection strategies and niche portfolio help us stay a step ahead in the industry.

In the quarter ended December 2023, our consolidated total income grew 20.36% YoY to Rs. 516.31 cr. EBITDA and PAT increased 28.23% and 50.16% YoY to Rs. 16.27 cr and Rs. 11.55 cr, respectively. Growth came in from demand for products from Samsung, Honeywell, Cooler Master and ViewSonic, among others. Higher contribution from Honeywell helped improve profit margins. Our EB segment continued to perform well this quarter as well, with revenue growing substantially.

We remain very selective in terms of building our brand portfolio to leverage our wide networks for brands which have high scope for growth.

During the quarter, we added pTron, a domestic brand under Palred Electronics, to our portfolio. This is a high volume product line covering a range of mobile accessories like Bluetooth audio, power banks, smart wearables etc.

Moreover, in a major milestone, we tied up with US-based Cyberpower Inc. under a brand licensing agreement for their CyberpowerPC brand. CyberpowerPC is a globally renowned name for high performance gaming computers and accessories. We are excited about this new tie up to bring their products to the Indian markets where there is already a high demand for e-sports products. CyberpowerPC joins Honeywell in our brand licensing portfolio and should help further boost profitability.

We have entered the last quarter of this fiscal on a positive note. Our focus remains on keeping a lean business model and ensuring long-term, sustainable growth for all stakeholders. I would like to thank the entire team for their dedication, which drives the Company forward.”

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Management Team

Ketan Patel

A technologist with a humble background and an experience 30+ of years. With capital not an option, he had to choose a long gestation period for success. He firmly believes that in the technology business, operating leverage is substantial but always back ended.

Purvi Patel

A woman with exceptional foresight, Purvi Patel manages Logistics, HR, Marketing, Operations and Administrative functions to enable smooth functioning of the business.

Vijay Advani

Mr. Advani is a seasoned Professional with 30+ years of experience since 1998 in Product, Sales & Operations. He looks after the complete sales of the organization and all major B2B relationships with an ease and competence like no other.

Mohit Anand

As the CEO of Secure Connection, he is responsible for all facets of the business including, Sales, Marketing, Finance & Operations. He is currently building and scaling out Honeywell licensing business in over 29 countries. Ex-Microsoft, Ex-Belkin

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Management Team

Abhijit Kanvinde

Chartered Accountant with over 25 years of strong and multi-industry experience. Worked in companies like Garnier India, Novartis Consumer Health, Shringar Cinemas, etc. He was the CFO of a listed company for over 8 years, also successfully completed two IPOs in his career.

Amol Patil

MBA in Marketing with Engineering in Electronics and Telecom, with over 20 years of experience in IT industry. Mr. Patil’s prowess lies in identifying latest market opportunities. With his excellent team management and execution skills, he is responsible for profitable management of products portfolio

Upendra Singh

Bachelor of Commerce from Ranchi University, with nearly 30 years experience in Sales & Marketing. His expertise lies in vendor management, sales generation & market penetration. He has been in the IT hardware industry for over 11 years and he drives the national channel & corporate sales.

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32

Quadrant Segmentation of Business

Products have been ranked into Quadrants based on returns and working capital turns:

Focus is on Quadrant 1 by dedicating best resources towards it.

Simultaneously, Company is also maintaining existing business – Quadrant 2 to Quadrant 4 – as it gives visibility & foot-in-the-door to large brands & distributors.

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QUADRANT 1 QUADRANT 2
HIGH MARGINS AND QUICK HIGH MARGINS AND MEDIUM
CYCLE CYCLE
QUADRANT 3 QUADRANT 4
LOW MARGINS AND MEDIUM LOW MARGINS AND LONGER
CYCLE CYCLE
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As part of a Sustainable Growth Strategy , incremental resources would be step-by-step diverted towards Quadrant 1, without disrupting current business

Quadrant 1 business is primarily FMSG and Enterprise Businesses like – Honeywell, Cooler Master, ViewSonic, Fujifilm Instax, Invue, MSI, Rapoo, iBall, Insta360, to name a few

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33

Strategic Focus Area & Criteria

Creative’s business model is primarily of optimizing working capital. Success of our business depends on achieving higher growth through higher margin products and quick working capital cycle

Over last few quarters we have continuously shifted our resources towards higher profit products (Honeywell, Cooler Master, Hyperice, Samsung etc.) with faster sales cycle and agile team

We gauge every opportunity through below key lenses: ✓ Return on Investment ✓ Return on Management time

• ✓ Whether it’s a Experiential Brand

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34

Journey so far…

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2021-
22
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2020
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• Tie-up with ZEISS to distribute binoculars & monoculars

• ▪ Extended agreement with Honeywell for air purifiers

• Distribution agreement with Panasonic for audio products

• Agreement with Edelkrone for videography accessories

• Expanded agreement with Honeywell for Passive Cabling

• Tie-up with Reliance Retail for home appliances

• Agreement with MSi for mini-computers, & with Colorful Tech for SSDs

• Launched B-Safe – own brand of medical products

• Signed distribution agreement with Hyperice Inc.

• Launched Ckart – digital B2B platform for customers

• Tie-up with Insta360 for Action cameras & Hama for Photography products

• Expanded Honeywell mandate to 29 countries

• Agreement with Fujifilm for Instax Cameras & accessories

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2017-
18
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2019

• Expanded gaming segment via tie-up with Thermaltake

• Listed on NSE – SME stock exchange

• Forayed into gaming (lifestyle) products

• Exclusive agreement with ‘iBall’ across MP & Vidarbha

• Agreement with TPV Technology for Philips Digital Signage

• Expanded Honeywell agreement to Middle East & added new products

• • Exclusive Agreement with InVue

• Migrated to NSE Main Board

• Expanded IT, Gaming & Lifestyle segments with PNY, Cooler Master & BaByliss

• Agreement with Future Tech Electronics - LED TV’s for DAEWOO, MEPL & INDICOOL brands

202324

• Signed up with Lexar for Flash Memory & accessories

• Won distribution agreement from Cricut & with Razor Inc.

• Agreement with Trigon LLC (Al Ghurair Group) in UAE for Honeywell Products

• Partnership with Ruark – UK based leading Audio brand

• Tie-up with Indonesian distributor for Honeywell

• Brand licensing agreement with CyberpowerPC

• ▪ Signed up with Palred Electronics for pTron brand

• Reliance Digital ‘Best Fulfillment Partner’

• Exclusive distribution for 8 new global brands including ViewSonic & Samsung

• • Forayed into retail security business • Exclusive license for Honeywell • Won distribution license for GoPro

201516

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1990’s
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• Started as trading concern with 2 employees

• Epson Dot-matrix Printer aggregator

200011

• Microsoft sub-distribution in Maharashtra & Gujarat

• Opened branches in Pune, Bangalore & Ahmedabad

• Epson Business Partner

• Foray into Lifestyle business

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2012-
13
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• 2012 - Foray into Imaging business by signing Olympus

• 2013 - Exclusive distribution for 5 new global IT vendors

35

Geographical Presence

Our Network

We are present at following Locations

Pune Varanasi Vijayawada Mumbai Ahmedabad Aurangabad Lucknow Vadodara Goa Surat Chandigarh Hyderabad Jammu Cochin Kolhapur Patna Jaipur Nagpur

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Domestic

• Pan India presence.

• • 31 branches across India.

• Over 320-strong highly skilled workforce across India – mix of young and experienced talent.

International

• Subsidiary in Hong Kong.

• • Strong distribution tie-up in Middle East.

• Expanding network across SAARC countries.

Strong network of 8,000+ partners across India

Corporate Office Branches

36

Driving Social Media Transformation through Digital Offerings

Our Value Edition

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----- Start of picture text -----

Information Network
Price
Access to
Product
Partnership
Scale
and Skills
Content & What is
needed?
Community Customer
Service Brand Strategy Experience Omni – Channel
Marketing
Customer
experience
Contract
Customer
Manufacturing
Intimacy
2000 2024
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By 2024, Customer Experience will overtake Price & Product as the key brand differentiator, a shift that is already in progress.

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37

Key Developments

Fund Raise Activity

In July 2023, Creative raised Rs. 80.10 cr through preferential allotment of warrants to members of the promoter and non-promoter group, including some employees of the Company.

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Recent Brand Agreements

• Signed agreement with Hyperice Inc. to distribute massage & muscle recovery products

• Tied up with Insta360 to distribute range of cameras

• Signed Distribution Agreement with Fujifilm for their Instax range of Cameras and its accessories

Honeywell

• Partnered with leading distributor in Indonesia for Honeywell products

• Signed licensing agreement for Honeywell Air Purifiers across 10 countries worldwide

• Expanded Honeywell distribution agreement to include 38 countries across APAC, Middle East and Africa

• Added range Home Audio products to Honeywell product portfolio

• Signed Distribution Agreement with Lexar for Flash Memory and relevant accessories

• Expanded the Category in Samsung brand by adding their Samsung Flash Memory products into our existing arrangement with them

• Won distribution agreement with Cricut to offer their range of craft and cutting products in India

• Tied up with Razor Inc., a leading global gaming brand, to distribute its products in India

• Tied up with Ruark to bring premium audio products to India

Geographical Expansion

Other than our presence in existing regions we are now also available at Varanasi, Dehradun, Chandigarh and Jammu to cater demand for fast growing Eastern UP, Uttarakhand, Himachal and Jammu & Kashmir. We have spread our wings to these new Geographies in the recent past

• Signed Brand Licensing agreement with Cyberpower Inc. for CyberpowerPC brand

• Penned distribution agreement with Palred Electronics for distribution of ‘ pTron’ products

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THANK YOU!

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www.creativenewtech.com