CREATIVE NEWTECH LIMITED — Interim / Quarterly Report 2025

Aug 12, 2024

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Result Update
Presentation
Q1 FY25
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Creative Newtech Limited (Formerly known as Creative Peripherals and Distribution Limited)

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Disclaimer

This presentation has been prepared by Creative Newtech Limited (the “Company”), formerly known as Creative Peripherals & Distribution Ltd., solely for information purposes and does not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment what so ever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include, but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the industry in India and world-wide, competition, the company’s ability to successfully implement its strategy, the Company’s future levels of growth and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the Company’s market preferences and its exposure to market risks, as well as other risks. The Company’s actual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections.

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Company at a Glance

Diversified Product Portfolio

1. Licensee of Honeywell Inc.

2. 25+ Brands under various segments (FMSG+FMCT+FMEG+EB)

25+ 4,000+ 1992 Brands Products Started Journey

3. 10,000+ Trusted partners

Total 32+ regions in India

Over 350+ skilled workforce across globe

* 1,011 Cr Market Cap

10,000+ Happy Channel Partners

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*Market Cap as on 12 - 08 - 2024

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Business Structure

Diversified, Value Added BusinessDiversified, Value Added Business

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Brand Licensing Brand Licensing

• Honeywell License Holder offering vast suite of products across consumer to enterprise segments

• Exclusive trademark license covers 38 countries spanning South & South East Asia, Middle East Asia & Africa

• Enhancement products for laptops, smartphones & TVs, Audio products, Air Purifiers, enterprise class infrastructure through Structured cabling systems

• Two-Fold Expansion – adding more product categories, expanding geographically

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Niche Product Niche Brand Distribution Distribution

• Market entry specialist for niche brands offering experiential products to enable niche global brands to enter & establish in new markets

• FMSG: Niche Products that appeal to younger demographics, driven by social media penetration

• FMCT: Established and fast-moving consumer products that cater to personal as well as organizational demands

• EB: High volume products supplied to enterprises

• FMEG: Offers quick selling Electronics Goods

Samsung, Cooler Master, iBall, Fujifilm , Om System (Olympus), Holoware, Samsung CE, Cricut, Nokia, Ptron, Lexar, ViewSonic,Dahua, among others

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ABOUT HONEYWELL

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~$36.7 BILLION in sales for 2023

53% of sales outside U.S.

~1,300 Sites, ~70 Countries

More Than 129,000 Employees

Charlotte, N.C. Headquarters

Fortune 100

NYSE: HON

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AEROSPACE

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PERFORMANCE MATERIALS AND TECHNOLOGIES

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SAFETY AND PRODUCTIVITY SOLUTIONS

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BUILDING TECHNOLOGIES

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WHO IS HONEYWELL?

Business Overview

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Aerospace

$11.8 Billion

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Building Performance technologies materials and technologies $6.0 Billion $10.7Billion

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Safety and productivity solutions $6.9 Billion

Great Positions In Good Industries

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Honeywell developed the first autopilot flight controller (1914), first commercial weather radar system (1954), first business jet turbofan engine (1975), and is still the leader in developing revolutionary technology for aerospace today

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Honeywell began the Smart Homes project to combine heating, cooling, security, lighting, and appliances into one easily controlled system. They continued the trend in 1987 by releasing new security systems, and fire and radon detectors.

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Honeywell is the leader in gas detection, fire systems, personal protective equipment, building controls, home comfort and security and scanning and mobility

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Honeywell’s technology is used to produce 40% of the world’s liquefied natural gas, 60% of the world’s gasoline, 70% of the world’s polyester, and 90% of the world’s biodegradable detergents

Highly Diversified, Technology-Driven Industrial Company

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Honeywell License

Brand Licensing

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Licensed by Honeywell for contract manufacturing

Rights on many product designs/casts

Can manufacture and sell Honeywell branded products in many APAC & EMEA countries

Aiming to get more international brands under the licensing and also expand Honeywell business line

Maintain Asset light model while expanding the business

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Creative – Honeywell Exclusive rights to sell across 38 countries

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Honeywell Business

Tough Entry Barrier & Robust Growth Ahead

Entry Barrier

One of the biggest entry barrier to breakthrough in Honeywell is the longdrawn compliance process and product approval including certifications

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Approval Process

The process of getting approval for each product is time consuming and expensive

Launch of Products

Creative has invested 4-5 years in getting approvals for the products and now is launching several new products periodically

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*above certifications are approved

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Niche Product Portfolio

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FMSG + FMCT + FMEG + EB

Specialist in end-toend solutions of FMSG for global brands in India

Well positioned in a fast growing country like India with an aspirational young population and established network and market reach

Portfolio of 25+ world renowned brands, most of which are market leaders in their categories

Command niche value in market

Continually enhancing Multi channel portfolio with highnetwork margin, high growthpotential products

FMSG : Fast Moving Social-Media Gadgets FMCT : Fast Moving Consumer Technology FMEG : Fast Moving Electronics Goods EB : Enterprise Business

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Our Brand Partners

	Fast Moving Social- Media Gadgets FMSG Fast Moving Consumer Technology FMCT Fast Moving Electronics Goods FMEG Enterprise Business EB

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Omni-Channel Sales
Retail
General Trade
Sales
Sales
Channels
Channels
Corporate
Online
Extended
Sales Channel
D2C
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Omni-Channel Sales

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Target Addressable Market

Growing Social Media Trend

FMSG – Key Drivers for Growth

• Consumer trends to capture every moment of social life & post live events has led to multi-fold growth in personal-use, Internet connected devices

• Millennials tend to follow multiple hobbies which has led to growth in pursuing trekking, wildlife photography/tours, sports, cooking, music etc., making this segment one of the fastest growing segments globally

• Consistent increase in sedentary work & increased health & beauty consciousness has led to exponential rise in demand for home recovery equipment (HYPERICE) , grooming products (BABYLISS)

• Rising popularity of online gaming is triggering demand for Gaming accessories (Cooler Master)

Global Fitness Equipment Market

Industry has been growing substantially worldwide in recent years, mainly driven by

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• Stress & sedentary lifestyle among urban population

$10.97 Bn

$15.25 Bn

• Rising awareness regarding fitness

• Market size was Expected to reach estimated at $15.25 Bn by 2026 $10.97 Bn in 2021

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834
Growing Social
Media Market
Size (USD Bn)
223
160
2021 2022 2026
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Global Gaming Industry

$300 Bn

2.7 Bn

Growth in global gaming sector has been fuelled by

• Gaming industry presently exceeds $300 Bn

Currently there are 2.7 Bn people in the gaming sector

• increasing trends of online/digital gaming, urbanisation & faster network infrastructure

CAGR 11.9%

400 Mn

Sector expected to grow at CAGR of 11.9% between 2020-26

Over 400 Mn new gamers estimated to have joined by 2023

• Robust growth in smartphone penetration

https://www.thebusinessresearchcompany.com/report/social-media-global-market-report#:~:text=The%20global%20social%20media%20market,(CAGR)%20of%2039.7%25.

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Q1 FY25 Financial Highlights – Standalone & Consolidated

		Standalone			Consolidated
INR Crore	Q1 FY25	Q1 FY24	YoY %	Q1 FY25	Q1 FY24	YoY %
Revenue from Operations	277.27	456.10		301.01	468.33
Other Operation Income	4.48	3.01		4.48	3.01
Total Income	281.75	459.10	(38.63%)	305.49	471.34	(35.19%)
Total Raw Material	261.94	440.54		273.45	446.14
Employee Cost	4.18	3.93		4.82	3.93
Other Expenses	7.13	6.52		14.71	11.36
Total Expenditure	273.25	450.99		292.97	461.43
EBIDTA	8.51	8.11	4.82%	12.51	9.91	26.29%
EBIDTA Margin %	3.02%	1.77%	125 bps	4.10%	2.10%	200 bps
Interest	1.42	2.40		1.45	2.43
Depreciation	0.26	0.31		0.27	0.31
Exceptional Items	0.00	0.00		0.00	0.00
Profit Before Tax	6.83	5.40		10.80	7.17
Tax	1.71	1.29		1.71	1.29
PAT	5.11	4.12	24.24%	9.09	5.88	54.55%
PAT Margin	1.81%	0.90%	91 bps	2.97%	1.25%	172 bps

• Relatively slower growth in EB & FMCT segments offset growth in FMSG segment year-onyear • Higher contribution from Honeywell boosted margins

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FY24 Financial Highlights – Standalone & Consolidated

Standalone Consolidated INR Crore FY24 FY23 YoY % FY24 FY23 YoY % Revenue from Operations 1,638.54 1,331.76 1,713.12 1,376.22 Other Operational Income 27.79 26.03 27.79 26.03 Total Income 1,666.34 1,357.80 22.72% 1,740.91 1,402.25 24.15% Total Raw Materials 1,569.26 1,274.80 1,599.09 1,296.01 Employee Cost 14.42 13.70 15.71 13.70 Other Expenses 31.13 30.68 56.89 47.43 Total Expenditure 1,614.81 1,319.18 1,671.69 1,357.14 EBIDTA 51.52 38.62 33.41% 69.22 45.12 53.42% EBIDTA Margin % 3.09% 2.84% 25 bps 3.98% 3.22% 76 bps Interest 9.50 9.31 9.66 9.40 Depreciation 1.33 1.57 1.33 1.57 Exceptional Items 0.00 0.00 0.00 0.00 Profit Before Tax 40.70 27.74 58.23 34.15 Tax 9.97 6.90 9.97 6.90 PAT 30.72 20.85 47.38% 48.25 27.25 77.08% PAT Margin 1.84% 1.54% 30 bps 2.77% 1.94% 83 bps

• Strong sales growth driven by EB and FMSG segments • Stable demand for products from Samsung, Cooler Master, Honeywell & ViewSonic among others • Margin improvement from operational efficiencies & higher contribution from Honeywell

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Consolidated Balance Sheet Highlights as on 31[st] March 2024

INR Crore As on As on 31st March 2023 31st March 2024 Equity 126.16 224.05 EquityShare Capital 12.60 13.48 Other Equity 104.80 192.07 Money Received Against Share Warrant 0.00 10.16 MinorityInterest 8.76 8.34 Non-Current Liabilities 10.04 8.34 LongTerm Borrowings 9.13 7.28 Other LongTerm Liabilities 0.00 0.00 Other LongTerm Provisions 0.91 1.06 Current Liabilities 151.78 128.99 Short Term Borrowings 79.80 66.28 Trade Payables 46.88 52.12 Other Financial Liabilities 13.75 5.09 Other Current Liabilities 10.67 2.82 Short Term Provisions 0.35 0.38 Current Tax Liabilities (Net) 0.33 2.31 Total Equities & Liabilities 287.98 361.38	As on As on
	INR Crore 31st March 2023 31st March 2024
	Non-Current Assets 9.97 9.15
	Property, Plant & Equipment 9.57 8.83
	Intangible Assets 0.14 0.00
	Non-Current Investments 0.00 0.00
	Net Deferred Tax Asset 0.25 0.32
	Long Term Loans & Advances 0.00 0.00
	Other Non Current Assets 0.00 0.00
	Current Assets 278.01 352.22
	Inventories 81.26 77.75
	Trade Receivables 92.19 147.02
	Cash & Cash Equivalents 2.59 7.20
	Bank Balances other than above 6.60 9.99
	Other Financial Assets 0.09 1.42
	Other Current Assets 95.28 108.84
	Total Assets 287.98 361.38

Board recommends final dividend of Re. 0.5/- per Equity Share of face value Rs. 10 each, subject to shareholders’ approval

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Consol Segmental Revenue

FMSG

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75.10
71.96
69.09
60.37
49.14
FMCT
65.39
63.99
56.71 57.72 57.21
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*Sales in Crore

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FMEG
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0.54
0.22
0.19
0.05 0.06
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EB
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382.09
354.68
303.84
171.27 174.51
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FMSG : Fast Moving Social-Media Gadgets FMCT: Fast Moving Consumer Technology FMEG: Fast Moving Electronics Goods EB: Enterprise Business

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High Growth, High Margin and Small Working Capital cycle – the Criteria

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Q1 FY25 Q1 FY24
10.49%
22.95%
13.66%
57.98%
0.11%
19.01%
75.73%
0.06%
FMSG FMCT FMEG EB
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Segmental Revenue FY23 vs FY24

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FY23
14.33%
17.93%
66.97%
0.78%
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FMSG

FMCT

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FY24
14.98%
14.23%
70.74% 0.05%
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FMEG EB

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Consol Quarterly Segmental Revenue

*Sales in Crore

QoQ

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FMSG FMEG
0.19
75.10
69.09 0.06
FMCT EB
57.72
174.51
57.21 171.27
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FMSG : Fast Moving Social-Media Gadgets FMCT: Fast Moving Consumer Technology FMEG: Fast Moving Electronics Goods EB: Enterprise Business

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Annual Segmental Revenue YOY

*Sales in Crore

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FMSG FMEG
256.56
10.71
197.20
0.87
246.71 FMCT EB
1,211.88
921.60
243.80
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FMSG : Fast Moving Social-Media Gadgets FMCT: Fast Moving Consumer Technology FMEG: Fast Moving Electronics Goods EB: Enterprise Business

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Q1 FY25 Consolidated Financial Highlights in Charts

Sales in Crore

Revenue from Operations (in Cr)

PAT (in Cr)

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20.36
11.55
10.46
9.09
5.88
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510.80
468.33
429.83
304.15 301.01
EBITDA (in Cr)
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28.05
16.27
14.99
12.51
9.91
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Annual Consolidated Financial Highlights FY24

Revenue (Rs. Cr.)

EBITDA (Rs. Cr.)

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80.1% 1,740.9
1,402.3
947.8
47.9%
526.3
459.1
370.7
23.8% 24.2%
14.7%
FY19 FY20 FY21 FY22 FY23 FY24
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74.1% 69.22
53.4%
45.12
32.62
38.3%
26.3%
18.73
16.82
13.32
11.4%
FY19 FY20 FY21 FY22 FY23 FY24
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60.00 PAT (Rs. Cr.) 120.0%
105.2%
48.25
50.00 100.0%
77.1%
40.00 80.0%
30.00 27.25 60.0%
19.25
20.00 33.0% 40.0%
41.6%
20.7%
10.00 7.78 20.0%
5.85 9.38
0.00 0.0%
FY19 FY20 FY21 FY22 FY23 FY24
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Consolidated Key Return Ratios

RoE %

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23.88% 23.21% 23.47%
18.81%
17.55%
16.00%
FY19 FY20 FY21 FY22 FY23 FY24

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RoCE %

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22.81%
22.15%
20.38% 20.25%
18.82%
16.93%
FY19 FY20 FY21 FY22 FY23 FY24

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Focus on improving RoCE and long-term value creation

*RoE = Net Profit/Net Worth | RoCE = EBIT/(Shareholders Fund + Long-term Borrowing + Short-term Borrowing-Non-Current Investment)

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** FY21 Covid Year

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Key Strengths & Investment Rationale

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Exclusive licensee for Honeywell

• ➢ Significant growth from higher volumes in Honeywell Consumer products portfolio

• ➢ Creative is exclusive licensee in 38 countries spanning SAARC, Middle East & APAC

One of India’s leading Brand Licensee and Market Entry Specialist

One of the few national players in this space to provide end-to-end solution from contract manufacturing to retail distribution and brand licensing

Mix of experienced & young dynamic workforce

Strong return ratios & Asset-Light

• ➢ Creative has an ROCE of ~20.38%, outpacing the average of 10% earned by companies in similar industry

• ➢ Asset light business with outsourced contract manufacturing

Good entry point for well-known foreign brands

Provide strategic intel to foreign players to enter & tap into Indian market

Focus on Products with High Growth, High Margin & Small Working Capital cycle

Addresses niche growing market across segments

Partner to leading brands – Samsung, Cooler Master, iBall, Fujifilm , Om System (Olympus), Holoware, Samsung CE,Cricut, Nokia, Ptron, Lexar, ViewSonic,Dahua, among others.

An Omni-channel network that spans Online, offline and retail trade channels

25+ brands, 4,000+ products, 10,000+ happy channel partners and 50,000+ metric tons (across product range) of monthly import and export

Recently added CyberPowerPC to licensing portfolio

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Way Ahead

Brand Licensing in New markets

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Bringing Cutting-edge Technologies through highmargin brands

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Growing Honeywell Business

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#1 Brand Licensing & Geographical Expansion

➢ Growing brand licensing line of business with addition of new brands to leverage the licensing model

➢ CyberpowerPC joins Honeywell in Creative’s portfolio of licensing agreements

➢ Expanding geographically across Middle East & APAC with required approvals & certifications

#2 Diversifying product portfolio across new high-potential verticals like Gaming

➢ Bringing diverse product ranges across various consumer verticals such as gaming & lifestyle, to stay ahead of trends

➢ Focus on fast moving high-margin brands such as Cooler Master, Hyperice etc.

➢ Utilize & expand omni-channel network to capitalize on maximum reach across India

#3 Honeywell to boost top line and profitability

➢ Long-standing association with Honeywell with extensive and increasing product portfolio

• ➢ Adding new countries under purview for sale of Honeywell products

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Annexure

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Management Comment

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Commenting on the Company performance , Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech said:

“The first quarter of this fiscal witnessed temporary sluggishness in demand for some product segments. Despite this, we have demonstrated resilience and improved our profit margins year-on-year.

In the quarter ended June 2024, our consolidated total income stood at Rs. 305.49 cr. Whereas, EBITDA and PAT increased 26.29% and 54.55% YoY to Rs. 12.51 cr and Rs. 9.09 cr, respectively. Operational efficiencies and higher contribution from Honeywell helped improve margins.

During the quarter, we made significant strides in our partnership with TPV Technology Limited, a leading LCD manufacturer. TPV Technology, has doubled down on their commitment to elevating AOC's status as the top gaming monitor brand in India. As their distribution partner, this collaboration is key to our strategy, enabling us to tap into the growing demand for gaming monitors in the market and strengthen our gaming products portfolio.

Our other recent brand additions, such as pTron and CyberpowerPC continue to gain traction in the market, while contribution from Honeywell also continues to grow.

Overall, we are building a robust gaming and licensing portfolio. Our focus remains on keeping a lean business model and ensuring long-term, sustainable growth for all stakeholders. I would like to thank the entire team for their dedication, which drives the Company forward.”

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Management Team

Ketan Patel

A technologist with a humble background and an experience 30+ of years. With capital not an option, he had to choose a long gestation period for success. He firmly believes that in the technology business, operating leverage is substantial but always back ended.

Purvi Patel

A woman with exceptional foresight, Purvi Patel manages Logistics, HR, Marketing, Operations and Administrative functions to enable smooth functioning of the business.

Vijay Advani

Mr. Advani is a seasoned Professional with 30+ years of experience since 1998 in Product, Sales & Operations. He looks after the complete sales of the organization and all major B2B relationships with an ease and competence like no other.

Mohit Anand

As the CEO of Secure Connection, he is responsible for all facets of the business including, Sales, Marketing, Finance & Operations. He is currently building and scaling out Honeywell licensing business in over 29 countries. Ex-Microsoft, Ex-Belkin

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Management Team

Abhijit Kanvinde

Chartered Accountant with over 25 years of strong and multi-industry experience. Worked in companies like Garnier India, Novartis Consumer Health, Shringar Cinemas, etc. He was the CFO of a listed company for over 8 years, also successfully completed two IPOs in his career.

Amol Patil

MBA in Marketing with Engineering in Electronics and Telecom, with over 20 years of experience in IT industry. Mr. Patil’s prowess lies in identifying latest market opportunities. With his excellent team management and execution skills, he is responsible for profitable management of products portfolio

Upendra Singh

Bachelor of Commerce from Ranchi University, with nearly 30 years experience in Sales & Marketing. His expertise lies in vendor management, sales generation & market penetration. He has been in the IT hardware industry for over 11 years and he drives the national channel & corporate sales.

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Quadrant Segmentation of Business

Products have been ranked into Quadrants based on returns and working capital turns:

Focus is on Quadrant 1 by dedicating best resources towards it.

Simultaneously, Company is also maintaining existing business – Quadrant 2 to Quadrant 4 – as it gives visibility & foot-in-the-door to large brands & distributors.

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QUADRANT 1 QUADRANT 2
HIGH MARGINS AND QUICK HIGH MARGINS AND MEDIUM
CYCLE CYCLE
QUADRANT 3 QUADRANT 4
LOW MARGINS AND MEDIUM LOW MARGINS AND LONGER
CYCLE CYCLE
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As part of a Sustainable Growth Strategy , incremental resources would be step-by-step diverted towards Quadrant 1, without disrupting current business

Quadrant 1 business is primarily FMSG and Enterprise Businesses like – Honeywell, Cooler Master, ViewSonic, Fujifilm Instax, Rapoo, iBall, to name a few

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Strategic Focus Area & Criteria

Creative’s business model is primarily of optimizing working capital. Success of our business depends on achieving higher growth through higher margin products and quick working capital cycle

Over last few quarters we have continuously shifted our resources towards higher profit products (Honeywell, Cooler Master, Samsung etc.) with faster sales cycle and agile team

We gauge every opportunity through below key lenses: ✓ Return on Investment ✓ Return on Management time

• ✓ Whether it’s a Experiential Brand

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34

Journey so far…

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2021-
22
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2020
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• Tie-up with ZEISS to distribute binoculars & monoculars

• ▪ Extended agreement with Honeywell for air purifiers

• Distribution agreement with Panasonic for audio products

• Agreement with Edelkrone for videography accessories

• Expanded agreement with Honeywell for Passive Cabling

• Tie-up with Reliance Retail for home appliances

• Agreement with MSi for mini-computers, & with Colorful Tech for SSDs

• Launched B-Safe – own brand of medical products

• Signed distribution agreement with Hyperice Inc.

• Launched Ckart – digital B2B platform for customers

• Tie-up with Insta360 for Action cameras & Hama for Photography products

• Expanded Honeywell mandate to 29 countries

• Agreement with Fujifilm for Instax Cameras & accessories

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2017-
18
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2019

• Expanded gaming segment via tie-up with Thermaltake

• Listed on NSE – SME stock exchange

• Forayed into gaming (lifestyle) products

• Exclusive agreement with ‘iBall’ across MP & Vidarbha

• Agreement with TPV Technology for Philips Digital Signage

• Expanded Honeywell agreement to Middle East & added new products

• • Exclusive Agreement with InVue

• Migrated to NSE Main Board

• Expanded IT, Gaming & Lifestyle segments with PNY, Cooler Master & BaByliss

• Agreement with Future Tech Electronics - LED TV’s for DAEWOO, MEPL & INDICOOL brands

202324

• Signed up with Lexar for Flash Memory & accessories

• Won distribution agreement from Cricut & with Razor Inc.

• Agreement with Trigon LLC (Al Ghurair Group) in UAE for Honeywell Products

• Partnership with Ruark – UK based leading Audio brand

• Tie-up with Indonesian distributor for Honeywell

• Brand licensing agreement with CyberpowerPC

• ▪ Signed up with Palred Electronics for pTron brand

• Reliance Digital ‘Best Fulfillment Partner’

• Exclusive distribution for 8 new global brands including ViewSonic & Samsung

• • Forayed into retail security business • Exclusive license for Honeywell • Won distribution license for GoPro

201516

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1990’s
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• Started as trading concern with 2 employees

• Epson Dot-matrix Printer aggregator

200011

• Microsoft sub-distribution in Maharashtra & Gujarat

• Opened branches in Pune, Bangalore & Ahmedabad

• Epson Business Partner

• Foray into Lifestyle business

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2012-
13
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• 2012 - Foray into Imaging business by signing Olympus

• 2013 - Exclusive distribution for 5 new global IT vendors

34

Geographical Presence

Our Network

We are present at following Locations

Pune Varanasi Vijayawada Mumbai Ahmedabad Aurangabad Lucknow Vadodara Goa Surat Chandigarh Hyderabad Jammu Cochin Kolhapur Patna Jaipur Nagpur

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Domestic

• Pan India presence.

• • 32+ regions across India.

• Over 350-strong highly skilled workforce across India – mix of young and experienced talent.

International

• Subsidiary in Hong Kong.

• • Strong distribution tie-up in Middle East.

• Expanding network across SAARC countries.

Strong network of 10,000+ partners across India

Corporate Office Branches

35

Driving Social Media Transformation through Digital Offerings

Our Value Edition

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Information Network
Price
Access to
Product
Partnership
Scale
and Skills
Content & What is
needed?
Community Customer
Service Brand Strategy Experience Omni – Channel
Marketing
Customer
experience
Contract
Customer
Manufacturing
Intimacy
2000 2025
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By 2025, Customer Experience will overtake Price & Product as the key brand differentiator, a shift that is already in progress.

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36

Key Developments

Fund Raise Activity

In July 2023, Creative raised Rs. 80.10 cr through preferential allotment of warrants to members of the promoter and non-promoter group, including some employees of the Company.

Honeywell

• Partnered with leading distributor in Indonesia for Honeywell products

• Signed licensing agreement for Honeywell Air Purifiers across 10 countries worldwide

• Expanded Honeywell distribution agreement to include 38 countries across APAC, Middle East and Africa

Recent Brand Agreements

• Expanded the Category in Samsung brand by adding their Samsung Flash Memory products into our existing arrangement with them

• Won distribution agreement with Cricut to offer their range of craft and cutting products in India

• Tied up with Razor Inc., a leading global gaming brand, to distribute its products in India

• Tied up with Ruark to bring premium audio products to India

• Signed Brand Licensing agreement with Cyberpower Inc. for CyberpowerPC brand

• Penned distribution agreement with Palred Electronics for distribution of ‘ pTron’ products

• Partnership with TPV Technology to boost distribution of AOC monitors

• Added range Home Audio products to Honeywell product portfolio

Geographical Expansion

Other than our presence in existing regions we are now also available at Varanasi, Dehradun, Chandigarh and Jammu to cater to demand in fast growing markets in Eastern UP, Uttarakhand, Himachal and Jammu & Kashmir. We have spread our wings to these new Geographies in the recent past

Other Developments

• In February 2024, Creative strategically undertook a slump sale of its Ckart division for a consideration of Rs. 10 cr. The Company earned Rs. 9.90 cr of profit from this, which was included in Other Income in Q4 FY24

• The Company acquired 1,066 shares of Secure Connection Ltd (Hong Kong subsidiary) on preferential basis for a non-cash consideration against share swap of 57,325 equity shares of Creative Newtech at a rate of Rs. 785/- per equity share

THANK YOU!

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www.creativenewtech.com